Rascasse Audience Intelligence

Nashville metropolitan area Audience in United States

A data profile of the people who buy, follow and care about Nashville metropolitan area in United States — modelled from more than twelve digital signal sources. Nashville metropolitan area has an estimated audience of 1,223,478 people in United States.

#1779among POI in United States#1554in Travel & Leisure

The average Nashville metropolitan area fan in United States is 41.3 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Nashville Predators, Dolly Parton, Non-alcoholic beverage, with strongest over-indexing on Nashville Predators (45.3× the country average).

Demographically, the Nashville metropolitan area audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nashville metropolitan area fan in United States is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Nashville Predators.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nashville metropolitan area profile in United States.

Audience size
1.2M
in United States
Gender
64.5%♀
35.5% male
Age
41.3
average years
Country rank
#20586
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nashville metropolitan area fans

64.5% are female, 35.5% are male, average age 41.3.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Nashville metropolitan area audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.3
Estimated audience size1,223,478
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Nashville metropolitan area audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

100.0%

of the worldwide Nashville metropolitan area audience comes from United States.

Worldwide audience distribution share by country for Nashville metropolitan area
CountryShare
United States100.0%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nashville metropolitan area audience in United States is strongest.

Fig. 05

Top regions by affinity

Nashville metropolitan area fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K9.62×
02North Dakota~3K1.23×
03South Dakota~3K1.18×
04Alaska~3K1.16×
05Montana~4K1.13×
06West Virginia~6K1.09×
07Rhode Island~4K1.09×
08Delaware~4K1.08×
09Maine~5K1.06×
10New Hampshire~5K1.05×
11Washington, District of Columbia~4K1.05×
12Nebraska~6K1.04×
13Hawaii~5K1.03×
14Kentucky~20K1.02×
15Mississippi~10K1.02×
16Idaho~6K1.02×
17New Mexico~6K1.01×
18Vermont~2K1.01×
19Arkansas~10K0.99×
20Alabama~20K0.97×
21Kansas~9K0.96×
22Iowa~10K0.95×
23Oklahoma~10K0.93×
24Utah~10K0.93×
25Louisiana~10K0.92×
26Connecticut~10K0.92×
27Nevada~10K0.92×
28Missouri~20K0.90×
29Oregon~10K0.90×
30South Carolina~20K0.89×
31Wisconsin~20K0.88×
32Minnesota~20K0.88×
33Georgia~30K0.87×
34Indiana~20K0.87×
35Maryland~20K0.87×
36Arizona~20K0.86×
37Colorado~20K0.86×
38Washington~20K0.85×
39Massachusetts~20K0.85×
40Michigan~30K0.84×
41New Jersey~30K0.83×
42Pennsylvania~30K0.82×
43North Carolina~30K0.82×
44Virginia~20K0.82×
45Ohio~30K0.81×
46Illinois~30K0.78×
47Florida~60K0.69×
48New York~50K0.69×
49Texas~70K0.65×
50California~80K0.59×
Fig. 06

Affinity by region

Affinity by region — Nashville metropolitan area, United States
0.59×1.00×9.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nashville metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nashville metropolitan area audience
#·InterestCategoryAffinity×
01Nashville PredatorsSports45.30×
02Dolly PartonMusic & Radio5.66×
03Tennessee TitansSports3.75×
04Non-alcoholic beverageFood & Beverages3.07×
05Atlanta BravesSports2.86×
06Rail transportTravel & Leisure2.42×
07Employment agencyBusiness & Career2.36×
08Private equityBusiness & Career2.36×
09FanaticsFashion & Accessoires2.09×
10PharmacyBusiness & Career2.03×
11Hardware storeHome & Garden1.96×
12Britney SpearsMusic & Radio1.87×
13Discount TireShopping1.84×
14Charitable organizationPolitics & Society1.81×
15SteakhouseFood & Beverages1.71×
16Public transportCars & Mobility1.59×
17PersonalisationHome & Garden1.59×
18SupermarketShopping1.57×
19ZooKids & Family1.55×
20Nonprofit organizationPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nashville metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nashville metropolitan area audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.95×
Community OrientationOPEN1.81×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nashville metropolitan area audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Sports ActivityPOWER0.68×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nashville metropolitan area have in United States?

Nashville metropolitan area has an estimated audience of 1,223,478 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Nashville metropolitan area fans?

64.5% of Nashville metropolitan area fans are female, 35.5% are male, with an average age of 41.3 years.

03

Which brands do Nashville metropolitan area fans like most?

Nashville metropolitan area fans show strongest brand affinity for Nashville Predators (45.3×), Dolly Parton (5.66×), and Non-alcoholic beverage (3.07×) over the country average.

04

Where do Nashville metropolitan area fans live in United States?

Nashville metropolitan area fans in United States are most concentrated in Tennessee (reach ~200K), California (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nashville metropolitan area fans also like?

Beyond Nashville metropolitan area itself, the audience over-indexes on Dolly Parton (5.66×), Non-alcoholic beverage (3.07×), Pharmacy (2.03×), and Atlanta Braves (2.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nashville metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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