Nashville metropolitan area Audience in United States

Nashville metropolitan area has an estimated audience of 1,223,478 people in United States. 64.5% are female, 35.5% are male, average age 41.3. Top regions: Tennessee, California, Texas. Top brand affinities: Nashville Predators, Tennessee Titans, Dolly Parton, Atlanta Braves, New England Patriots.

The average Nashville metropolitan area fan in United States is 41.3 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include Nashville Predators, Tennessee Titans, Dolly Parton, with strongest over-indexing on Nashville Predators (34.9× the country average). Demographically, the Nashville metropolitan area audience skews more female with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Nashville metropolitan area fans

Demographic split for Nashville metropolitan area audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.3
Estimated audience size1,223,478

Audience persona

The typical Nashville metropolitan area fan in United States is more female, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Nashville Predators.

Top regions in United States

Top regions ranked by reach for Nashville metropolitan area in United States
RegionReachAffinity
Tennessee241,6339.85×
California39,9540.3×
Texas29,8200.28×
Florida28,1560.34×
New York23,8280.35×
North Carolina20,7280.56×
Georgia20,5600.55×
Illinois20,4840.5×
Alabama15,2040.89×
Virginia14,5180.49×
Kentucky14,2800.93×
Ohio14,1560.38×
Missouri12,3360.63×
Mississippi10,0200.99×
Louisiana9,6520.61×
Indiana9,5540.43×
Arkansas8,9020.88×
Oklahoma8,7060.64×
Colorado8,5470.44×
New Jersey8,5400.27×
South Carolina8,4980.46×
West Virginia8,2721.45×
Michigan8,2200.26×
Massachusetts7,7470.32×
Kansas7,6410.79×
Idaho7,6391.25×
Wisconsin7,5920.41×
Arizona7,3120.29×
Hawaii7,2971.39×
Pennsylvania7,2800.18×
Iowa7,2540.72×
Montana7,1962.12×
South Dakota7,1032.51×
Washington7,0580.29×
North Dakota6,9162.75×
New Hampshire6,8161.41×
Nebraska6,6741.09×
Connecticut6,6640.54×
New Mexico6,6401.08×
Nevada6,6180.56×
Rhode Island6,5821.69×
Maine6,5781.5×
Oregon6,5340.47×
Utah6,4950.59×
Maryland6,4200.31×
Minnesota6,2620.36×
Delaware5,8941.75×
Washington, District of Columbia4,2561.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nashville metropolitan area audience
BrandAffinityCategory
Nashville Predators34.9×Sports
Tennessee Titans5.24×Sports
Dolly Parton4.32×Music & Radio
Atlanta Braves2.2×Sports
New England Patriots1.6×Sports
Memphis Grizzlies2.33×Sports
Las Vegas Raiders1.53×Sports
Reba McEntire2.35×Music & Radio
Solar water heating10×Home & Garden
Deliveroo12.47×Food & Beverages
Tim McGraw2.48×Music & Radio
Julia Roberts1.73×Movies & TV
Bob Dylan1.63×Music & Radio
Garden centre1.68×Home & Garden
Holiday Inn1.67×Travel & Leisure
Malt whisky1.86×Food & Beverages
Holiday Inn Express1.8×Travel & Leisure
Bonnaroo Music Festival2.09×Music & Radio
Keller Williams Realty1.76×Home & Garden
Kitesurfing2.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nashville metropolitan area audience
TraitClusterScore
DIY MentalityTHRILL1.3
Career OrientationPOWER1.26
Community OrientationOPEN1.24
IndividualismJOY1.16
TraditionCONSERVATISM1.15
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Nashville metropolitan area
CountryShare
United States100.0%
Germany0.0%
Italy0.0%

See Nashville metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Nashville metropolitan area have in United States?

Nashville metropolitan area has an estimated audience of 1,223,478 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Nashville metropolitan area fans?

64.5% of Nashville metropolitan area fans are female, 35.5% are male, with an average age of 41.3 years.

Which brands do Nashville metropolitan area fans like most?

Nashville metropolitan area fans show strongest brand affinity for Nashville Predators (34.9×), Tennessee Titans (5.24×), and Dolly Parton (4.32×) over the country average.

Where do Nashville metropolitan area fans live in United States?

Nashville metropolitan area fans in United States are most concentrated in Tennessee (reach 241,633), California (reach 39,954), and Texas (reach 29,820). These three regions account for the largest share of the active audience.

What other brands do Nashville metropolitan area fans also like?

Beyond Nashville metropolitan area itself, the audience over-indexes on Tennessee Titans (5.24×), Dolly Parton (4.32×), Atlanta Braves (2.2×), and New England Patriots (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nashville metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.