Rascasse Audience Intelligence

National September 11 Memorial & Museum Audience in United States

A data profile of the people who buy, follow and care about National September 11 Memorial & Museum in United States — modelled from more than twelve digital signal sources. National September 11 Memorial & Museum has an estimated audience of 822,346 people in United States.

#30among Museum in United States#2523among POI in United States#262in Arts & Culture

The average National September 11 Memorial & Museum fan in United States is 48.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Navy Federal Credit Union, Nebraska Lottery, Chick-fil-A, with strongest over-indexing on Navy Federal Credit Union (9.78× the country average).

Demographically, the National September 11 Memorial & Museum audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National September 11 Memorial & Museum fan in United States is balanced, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Navy Federal Credit Union.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National September 11 Memorial & Museum profile in United States.

Audience size
822K
in United States
Gender
53.4%♀
46.6% male
Age
48.3
average years
Country rank
#26988
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National September 11 Memorial & Museum fans

53.4% are female, 46.6% are male, average age 48.3.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for National September 11 Memorial & Museum audience in United States
MetricValue
Female53.4%
Male46.6%
Average age48.3
Estimated audience size822,346
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the National September 11 Memorial & Museum audience in United States
Age bracketShare%
16-198%
20-2910%
30-3913%
40-4920%
50+50%
Fig. 04

Worldwide distribution

46.6%

of the worldwide National September 11 Memorial & Museum audience comes from United States.

Worldwide audience distribution share by country for National September 11 Memorial & Museum
CountryShare
United States46.6%
Italy28.8%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National September 11 Memorial & Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

National September 11 Memorial & Museum fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K28.44×
02New Jersey~90K4.09×
03Vermont~1K0.90×
04Alaska~2K0.88×
05North Dakota~1K0.86×
06Connecticut~7K0.84×
07South Dakota~2K0.84×
08Montana~2K0.82×
09Delaware~2K0.79×
10Maine~2K0.78×
11Rhode Island~2K0.78×
12West Virginia~3K0.76×
13New Hampshire~2K0.76×
14Hawaii~3K0.75×
15Washington, District of Columbia~2K0.75×
16Idaho~3K0.73×
17New Mexico~3K0.71×
18Nebraska~3K0.71×
19Mississippi~5K0.70×
20Arkansas~5K0.67×
21Kansas~4K0.65×
22Iowa~4K0.64×
23Oklahoma~6K0.62×
24Louisiana~6K0.60×
25Kentucky~6K0.60×
26Utah~4K0.60×
27Nevada~5K0.59×
28Pennsylvania~20K0.57×
29Alabama~7K0.57×
30Maryland~8K0.56×
31South Carolina~7K0.56×
32Oregon~5K0.56×
33Massachusetts~9K0.55×
34Wisconsin~7K0.54×
35Missouri~7K0.53×
36Virginia~10K0.52×
37Indiana~8K0.52×
38Minnesota~6K0.52×
39Tennessee~8K0.51×
40Arizona~8K0.49×
41Colorado~6K0.49×
42Florida~30K0.48×
43Ohio~10K0.47×
44North Carolina~10K0.47×
45Michigan~10K0.46×
46Washington~8K0.46×
47Georgia~10K0.45×
48Illinois~10K0.43×
49Texas~30K0.39×
50California~30K0.35×
Fig. 06

Affinity by region

Affinity by region — National September 11 Memorial & Museum, United States
0.35×1.00×28.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National September 11 Memorial & Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National September 11 Memorial & Museum audience
#·InterestCategoryAffinity×
01Nebraska LotteryGames40.38×
02EsriTechnology & Electronics28.55×
03Friendly'sFood & Beverages11.31×
04Navy Federal Credit UnionBusiness & Career9.78×
05New York IslandersSports9.60×
06Florida PanthersSports8.53×
07FlightAwareTravel & Leisure6.33×
08PatriotismPolitics & Society5.57×
09Kyle BuschSports4.11×
10Memorial DayPolitics & Society3.81×
11Weather forecastingHome & Garden3.67×
12Drudge ReportSports3.43×
13Renewable energyBusiness & Career3.19×
14FedExBusiness & Career3.09×
15Chuck NorrisMovies & TV2.96×
16Solar energyHome & Garden2.62×
17Chick-fil-AFood & Beverages2.48×
18Mortgage loansBusiness & Career2.46×
19MSNNews1.89×
20PinterestInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National September 11 Memorial & Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National September 11 Memorial & Museum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.73×
Convenience OrientationPREMIUM1.74×
Community OrientationOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National September 11 Memorial & Museum audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.83×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National September 11 Memorial & Museum have in United States?

National September 11 Memorial & Museum has an estimated audience of 822,346 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of National September 11 Memorial & Museum fans?

53.4% of National September 11 Memorial & Museum fans are female, 46.6% are male, with an average age of 48.3 years.

03

Which brands do National September 11 Memorial & Museum fans like most?

National September 11 Memorial & Museum fans show strongest brand affinity for Navy Federal Credit Union (9.78×), Nebraska Lottery (40.38×), and Chick-fil-A (2.48×) over the country average.

04

Where do National September 11 Memorial & Museum fans live in United States?

National September 11 Memorial & Museum fans in United States are most concentrated in New York (reach ~600K), New Jersey (reach ~90K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do National September 11 Memorial & Museum fans also like?

Beyond National September 11 Memorial & Museum itself, the audience over-indexes on Nebraska Lottery (40.38×), Chick-fil-A (2.48×), Patriotism (5.57×), and FlightAware (6.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National September 11 Memorial & Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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