National September 11 Memorial & Museum Audience in United States
National September 11 Memorial & Museum has an estimated audience of 822,346 people in United States. 53.4% are female, 46.6% are male, average age 48.3. Top regions: New York, New Jersey, Florida. Top brand affinities: Urban Outfitters, Israel, Jeep Wagoneer, Google Analytics, Sinaloa.
The average National September 11 Memorial & Museum fan in United States is 48.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Top brand affinities include Urban Outfitters, Israel, Jeep Wagoneer, with strongest over-indexing on Urban Outfitters (3.45× the country average). Demographically, the National September 11 Memorial & Museum audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of National September 11 Memorial & Museum fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 48.3 |
| Estimated audience size | 822,346 |
Audience persona
The typical National September 11 Memorial & Museum fan in United States is balanced, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 616,760 | 26.02× |
| New Jersey | 89,060 | 4.26× |
| Florida | 25,667 | 0.46× |
| California | 25,458 | 0.28× |
| Texas | 21,072 | 0.3× |
| Pennsylvania | 14,615 | 0.53× |
| Virginia | 8,701 | 0.43× |
| Connecticut | 8,504 | 1.03× |
| North Carolina | 8,450 | 0.34× |
| Illinois | 8,134 | 0.3× |
| Massachusetts | 7,998 | 0.49× |
| Georgia | 7,564 | 0.3× |
| Ohio | 7,492 | 0.3× |
| Maryland | 7,354 | 0.52× |
| Michigan | 6,130 | 0.29× |
| Tennessee | 5,155 | 0.31× |
| Washington | 4,298 | 0.26× |
| Indiana | 4,100 | 0.27× |
| Wisconsin | 3,862 | 0.31× |
| South Carolina | 3,640 | 0.29× |
| Colorado | 3,587 | 0.28× |
| Missouri | 3,542 | 0.27× |
| Arizona | 3,425 | 0.2× |
| Minnesota | 3,359 | 0.29× |
| Oklahoma | 2,903 | 0.32× |
| Louisiana | 2,842 | 0.27× |
| Mississippi | 2,761 | 0.41× |
| Alabama | 2,646 | 0.23× |
| Kentucky | 2,609 | 0.25× |
| Iowa | 2,209 | 0.33× |
| Oregon | 2,179 | 0.23× |
| Utah | 2,072 | 0.28× |
| Nevada | 2,015 | 0.25× |
| Arkansas | 1,936 | 0.29× |
| Maine | 1,812 | 0.62× |
| Kansas | 1,773 | 0.27× |
| Washington, District of Columbia | 1,728 | 0.7× |
| New Hampshire | 1,680 | 0.52× |
| Hawaii | 1,587 | 0.45× |
| West Virginia | 1,559 | 0.41× |
| New Mexico | 1,540 | 0.37× |
| Vermont | 1,502 | 1.04× |
| Idaho | 1,440 | 0.35× |
| Alaska | 1,436 | 0.82× |
| Delaware | 1,367 | 0.6× |
| Nebraska | 1,355 | 0.33× |
| Montana | 1,252 | 0.55× |
| Rhode Island | 1,241 | 0.47× |
| South Dakota | 1,236 | 0.65× |
| North Dakota | 1,203 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.45× | Shopping |
| Israel | 3.42× | Travel & Leisure |
| Jeep Wagoneer | 8.8× | Cars & Mobility |
| Google Analytics | 5.31× | Internet & Social Media |
| Sinaloa | 3.97× | Travel & Leisure |
| Alaska | 1.71× | Travel & Leisure |
| Nebraska | 2.35× | Travel & Leisure |
| Sailor | 3.99× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.73× | Sports |
| Food quality | 10.06× | Food & Beverages |
| Urban horticulture | 2.48× | Home & Garden |
| Fox & Friends | 3.17× | Movies & TV |
| Bank account | 1.54× | Business & Career |
| Rajasthan | 10.01× | Travel & Leisure |
| Mothercare | 1.94× | Kids & Family |
| JamBase | 6.77× | Music & Radio |
| KiwiCo | 4.03× | Kids & Family |
| Ridder, Kazakhstan | 26.04× | Travel & Leisure |
| Ulysses S. Grant | 3.15× | Politics & Society |
| UK garage | 2.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.91 |
| Community Orientation | OPEN | 1.77 |
| Travelling | THRILL | 1.52 |
| Need for Security | CONSERVATISM | 1.46 |
| Indulgence | JOY | 1.43 |
| Career Orientation | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| Italy | 28.8% |
| United Kingdom | 3.7% |
See National September 11 Memorial & Museum audiences in other countries
- National September 11 Memorial & Museum — Germany
- National September 11 Memorial & Museum — United Kingdom
- National September 11 Memorial & Museum — France
- National September 11 Memorial & Museum — Italy
- National September 11 Memorial & Museum — Spain
- National September 11 Memorial & Museum — Brazil
- National September 11 Memorial & Museum — Japan
- National September 11 Memorial & Museum — South Korea
- National September 11 Memorial & Museum — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does National September 11 Memorial & Museum have in United States?
National September 11 Memorial & Museum has an estimated audience of 822,346 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of National September 11 Memorial & Museum fans?
53.4% of National September 11 Memorial & Museum fans are female, 46.6% are male, with an average age of 48.3 years.
Which brands do National September 11 Memorial & Museum fans like most?
National September 11 Memorial & Museum fans show strongest brand affinity for Urban Outfitters (3.45×), Israel (3.42×), and Jeep Wagoneer (8.8×) over the country average.
Where do National September 11 Memorial & Museum fans live in United States?
National September 11 Memorial & Museum fans in United States are most concentrated in New York (reach 616,760), New Jersey (reach 89,060), and Florida (reach 25,667). These three regions account for the largest share of the active audience.
What other brands do National September 11 Memorial & Museum fans also like?
Beyond National September 11 Memorial & Museum itself, the audience over-indexes on Israel (3.42×), Jeep Wagoneer (8.8×), Google Analytics (5.31×), and Sinaloa (3.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National September 11 Memorial & Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.