Rascasse Audience Intelligence

Natural landscaping Audience in United States

A data profile of the people who buy, follow and care about Natural landscaping in United States — modelled from more than twelve digital signal sources. Natural landscaping has an estimated audience of 653,497 people in United States.

#10322among Topic in United States#1335in Home & Garden

The average Natural landscaping fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Consumer Cellular, Hardware store, Garden furniture, with strongest over-indexing on Consumer Cellular (39.13× the country average).

Demographically, the Natural landscaping audience skews more female with an average age of 41.1, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural landscaping fan in United States is more female, around 41.1 years old, with strong DIY Mentality tendencies and a notable affinity for Consumer Cellular.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural landscaping profile in United States.

Audience size
653K
in United States
Gender
59.1%♀
40.9% male
Age
41.1
average years
Country rank
#31159
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural landscaping fans

59.1% are female, 40.9% are male, average age 41.1.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Natural landscaping audience in United States
MetricValue
Female59.1%
Male40.9%
Average age41.1
Estimated audience size653,497
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Natural landscaping audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3922%
40-4921%
50+23%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Natural landscaping audience comes from United States.

Worldwide audience distribution share by country for Natural landscaping
CountryShare
United States34.6%
United Kingdom11.1%
Italy10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural landscaping audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural landscaping fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.35×
02Utah~7K1.27×
03Wisconsin~10K1.24×
04Washington~20K1.20×
05Kansas~6K1.19×
06Kentucky~9K1.13×
07Oregon~8K1.12×
08Illinois~20K1.11×
09Texas~60K1.09×
10Massachusetts~10K1.09×
11New York~40K1.08×
12Missouri~10K1.08×
13Minnesota~10K1.08×
14Idaho~3K1.06×
15Nebraska~3K1.05×
16Indiana~10K1.04×
17Alaska~1K1.04×
18Michigan~20K1.03×
19South Dakota~2K1.03×
20North Dakota~1K1.03×
21Rhode Island~2K1.02×
22Montana~2K1.02×
23Vermont~1K1.02×
24Virginia~20K1.00×
25Iowa~5K0.99×
26Arkansas~5K0.97×
27New Hampshire~3K0.97×
28Maine~2K0.97×
29Georgia~20K0.96×
30South Carolina~9K0.96×
31West Virginia~3K0.96×
32North Carolina~20K0.95×
33New Mexico~3K0.95×
34Delaware~2K0.95×
35Pennsylvania~20K0.94×
36New Jersey~20K0.94×
37Connecticut~6K0.94×
38Hawaii~3K0.94×
39Ohio~20K0.93×
40Washington, District of Columbia~2K0.92×
41Maryland~10K0.91×
42Arizona~10K0.90×
43Oklahoma~7K0.90×
44Mississippi~5K0.90×
45Tennessee~10K0.89×
46Colorado~9K0.87×
47Alabama~8K0.87×
48Florida~40K0.86×
49Nevada~5K0.86×
50Louisiana~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Natural landscaping, United States
0.83×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural landscaping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural landscaping audience
#·InterestCategoryAffinity×
01Consumer CellularTechnology & Electronics39.13×
02Play-DohKids & Family13.16×
03HandymanHome & Garden10.22×
04My Little PonyKids & Family8.16×
05Garden centreHome & Garden7.93×
06Garden furnitureHome & Garden6.70×
07Hardware storeHome & Garden5.91×
08Modern architectureArts & Culture5.11×
09Ace HardwareHome & Garden3.42×
10IKEAHome & Garden3.25×
11ApartmentBusiness & Career3.14×
12KitchenwareHome & Garden2.85×
13MenardsHome & Garden2.72×
14Home AppliancesHome & Garden2.69×
15GardeningHome & Garden2.59×
16Home improvementHome & Garden2.18×
17WineFood & Beverages1.84×
18Alcoholic beveragesFood & Beverages1.62×
19RecipesFood & Beverages1.61×
20CookingFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural landscaping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural landscaping audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.04×
IndulgenceJOY2.47×
Urban LifestyleOPEN2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural landscaping audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
SpiritualityBALANCE0.90×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural landscaping have in United States?

Natural landscaping has an estimated audience of 653,497 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural landscaping fans?

59.1% of Natural landscaping fans are female, 40.9% are male, with an average age of 41.1 years.

03

Which brands do Natural landscaping fans like most?

Natural landscaping fans show strongest brand affinity for Consumer Cellular (39.13×), Hardware store (5.91×), and Garden furniture (6.7×) over the country average.

04

Where do Natural landscaping fans live in United States?

Natural landscaping fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Natural landscaping fans also like?

Beyond Natural landscaping itself, the audience over-indexes on Hardware store (5.91×), Garden furniture (6.7×), Apartment (3.14×), and Modern architecture (5.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Natural landscaping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →