Rascasse Audience Intelligence

Naturopathy Audience in United States

A data profile of the people who buy, follow and care about Naturopathy in United States — modelled from more than twelve digital signal sources. Naturopathy has an estimated audience of 7,512,696 people in United States.

#161among Field of study in United States#2872among Topic in United States#196in Health

The average Naturopathy fan in United States is 43.0 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include Pharmacy, Health care, Organic food, with strongest over-indexing on Pharmacy (2.58× the country average).

Demographically, the Naturopathy audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naturopathy fan in United States is more female, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Pharmacy.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naturopathy profile in United States.

Audience size
7.5M
in United States
Gender
70.5%♀
29.5% male
Age
43.0
average years
Country rank
#4714
Topic in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naturopathy fans

70.5% are female, 29.5% are male, average age 43.0.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Naturopathy audience in United States
MetricValue
Female70.5%
Male29.5%
Average age43.0
Estimated audience size7,512,696
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Naturopathy audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3917%
40-4924%
50+30%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Naturopathy audience comes from United States.

Worldwide audience distribution share by country for Naturopathy
CountryShare
United States24.8%
Italy8.2%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naturopathy audience in United States is strongest.

Fig. 05

Top regions by affinity

Naturopathy fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~3M16.20×
02Oregon~200K1.96×
03Washington~300K1.83×
04Vermont~20K1.27×
05Montana~20K1.15×
06Arizona~200K1.12×
07Connecticut~80K1.10×
08Hawaii~30K1.04×
09Idaho~30K0.93×
10New Hampshire~30K0.93×
11Alaska~10K0.93×
12Maine~20K0.92×
13North Dakota~10K0.85×
14South Dakota~10K0.82×
15California~600K0.78×
16Rhode Island~20K0.78×
17Colorado~90K0.75×
18Delaware~20K0.75×
19New Mexico~30K0.74×
20Kansas~40K0.73×
21West Virginia~30K0.73×
22Washington, District of Columbia~20K0.73×
23Utah~50K0.72×
24Oklahoma~60K0.68×
25Nebraska~30K0.68×
26Mississippi~40K0.67×
27Minnesota~70K0.66×
28Arkansas~40K0.66×
29Massachusetts~100K0.65×
30Wisconsin~70K0.65×
31Iowa~40K0.65×
32Michigan~100K0.64×
33Louisiana~60K0.64×
34Kentucky~60K0.64×
35Nevada~50K0.63×
36Illinois~200K0.62×
37Missouri~70K0.61×
38Florida~300K0.60×
39Tennessee~90K0.60×
40Maryland~80K0.60×
41Georgia~100K0.59×
42Indiana~80K0.59×
43South Carolina~70K0.59×
44Alabama~60K0.59×
45New York~200K0.58×
46North Carolina~100K0.58×
47Pennsylvania~100K0.56×
48Ohio~100K0.56×
49Texas~400K0.55×
50New Jersey~100K0.54×
Fig. 06

Affinity by region

Affinity by region — Naturopathy, United States
0.54×1.00×16.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naturopathy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naturopathy audience
#·InterestCategoryAffinity×
01Traditional Chinese medicineBusiness & Career6.24×
02CholesterolFood & Beverages3.61×
03Traditional medicineHealth3.53×
04Paleolithic dietHealth3.18×
05Non-alcoholic beverageFood & Beverages3.00×
06Drudge ReportSports2.67×
07PharmacyBusiness & Career2.58×
08Sustainable energyHome & Garden2.55×
09Microwave ovenHome & Garden2.52×
10Renewable energyBusiness & Career2.24×
11Alternative medicineBusiness & Career2.23×
12TraditionPolitics & Society2.06×
13Charitable organizationPolitics & Society2.06×
14NostalgiaHome & Garden2.00×
15Organic foodFood & Beverages1.99×
16Hardware storeHome & Garden1.99×
17Discount storesShopping1.97×
18Nonprofit organizationPolitics & Society1.86×
19GeneticsKids & Family1.77×
20Health careBusiness & Career1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naturopathy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naturopathy audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.92×
Community OrientationOPEN1.62×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naturopathy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Luxury OrientationPREMIUM0.79×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naturopathy have in United States?

Naturopathy has an estimated audience of 7,512,696 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Naturopathy fans?

70.5% of Naturopathy fans are female, 29.5% are male, with an average age of 43.0 years.

03

Which brands do Naturopathy fans like most?

Naturopathy fans show strongest brand affinity for Pharmacy (2.58×), Health care (1.68×), and Organic food (1.99×) over the country average.

04

Where do Naturopathy fans live in United States?

Naturopathy fans in United States are most concentrated in Virginia (reach ~3M), California (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Naturopathy fans also like?

Beyond Naturopathy itself, the audience over-indexes on Health care (1.68×), Organic food (1.99×), Nonprofit organization (1.86×), and Tradition (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Naturopathy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Naturopathy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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