Rascasse Audience Intelligence

NCAA Division I Baseball Championship Audience in United States

A data profile of the people who buy, follow and care about NCAA Division I Baseball Championship in United States — modelled from more than twelve digital signal sources. NCAA Division I Baseball Championship has an estimated audience of 397,939 people in United States.

#360among Baseball in United States#522among Event in United States#4143in Sports

The average NCAA Division I Baseball Championship fan in United States is 39.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include WEBstaurantStore, Ligament, Cartilage, with strongest over-indexing on WEBstaurantStore (40.43× the country average).

Demographically, the NCAA Division I Baseball Championship audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NCAA Division I Baseball Championship fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for WEBstaurantStore.

Category: Sports · Type: Event · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NCAA Division I Baseball Championship profile in United States.

Audience size
398K
in United States
Gender
30.9%♀
69.1% male
Age
39.1
average years
Country rank
#41748
Event in United States
Fig. 01

Search interest · 12-month trend

+160%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NCAA Division I Baseball Championship fans

30.9% are female, 69.1% are male, average age 39.1.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for NCAA Division I Baseball Championship audience in United States
MetricValue
Female30.9%
Male69.1%
Average age39.1
Estimated audience size397,939
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the NCAA Division I Baseball Championship audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3926%
40-4921%
50+17%
Fig. 04

Worldwide distribution

88.4%

of the worldwide NCAA Division I Baseball Championship audience comes from United States.

Worldwide audience distribution share by country for NCAA Division I Baseball Championship
CountryShare
United States88.4%
Italy3.9%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NCAA Division I Baseball Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

NCAA Division I Baseball Championship fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~4K2.84×
02Alabama~10K2.72×
03West Virginia~4K2.62×
04Mississippi~6K2.61×
05Kansas~5K2.14×
06North Carolina~20K1.93×
07Arkansas~4K1.86×
08Tennessee~10K1.79×
09Kentucky~6K1.75×
10South Carolina~7K1.64×
11Louisiana~6K1.63×
12Georgia~10K1.52×
13Oregon~4K1.28×
14Virginia~8K1.10×
15Oklahoma~4K1.10×
16Missouri~5K1.04×
17Texas~20K0.93×
18Iowa~2K0.88×
19South Dakota<1K0.87×
20Wisconsin~4K0.86×
21Florida~20K0.85×
22Indiana~4K0.80×
23Montana<1K0.79×
24Alaska<1K0.79×
25Arizona~5K0.76×
26Wyoming<1K0.76×
27Ohio~7K0.73×
28Pennsylvania~7K0.71×
29New Mexico~1K0.71×
30North Dakota<1K0.68×
31Illinois~6K0.67×
32Colorado~3K0.67×
33Hawaii<1K0.67×
34Idaho<1K0.65×
35Connecticut~2K0.64×
36Delaware<1K0.64×
37Maryland~3K0.63×
38Rhode Island<1K0.61×
39Washington, District of Columbia<1K0.60×
40Minnesota~2K0.59×
41New Hampshire<1K0.59×
42Maine<1K0.59×
43California~20K0.58×
44Washington~3K0.56×
45Michigan~4K0.55×
46Massachusetts~3K0.55×
47Nevada~2K0.54×
48Utah~1K0.51×
49New Jersey~4K0.50×
50New York~7K0.45×
Fig. 06

Affinity by region

Affinity by region — NCAA Division I Baseball Championship, United States
0.45×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NCAA Division I Baseball Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NCAA Division I Baseball Championship audience
#·InterestCategoryAffinity×
01DeMariniSports42.56×
02LigamentHealth41.77×
03WEBstaurantStoreBusiness & Career40.43×
04CartilageHealth34.81×
05Sciatic nerveHealth32.71×
06Intervertebral discHealth29.07×
07Compression stockingsHealth23.28×
08Baseball gloveSports15.25×
09Sean PaytonSports14.55×
10Brett FavreSports13.64×
11World Baseball ClassicSports12.77×
12World SeriesSports12.66×
13Texas Longhorns footballSports7.77×
14Aaron RodgersSports7.30×
15Auburn Tigers footballSports7.09×
16Seattle MarinersSports5.55×
17Duke Blue Devils men's basketballSports5.41×
18Hair ExtensionsBeauty & Wellness3.61×
19Buffalo BillsSports3.04×
20CBS SportsMovies & TV2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NCAA Division I Baseball Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NCAA Division I Baseball Championship audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Convenience OrientationPREMIUM1.61×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NCAA Division I Baseball Championship audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NCAA Division I Baseball Championship have in United States?

NCAA Division I Baseball Championship has an estimated audience of 397,939 people in United States, concentrated in Texas and California.

02

What is the gender split and age of NCAA Division I Baseball Championship fans?

30.9% of NCAA Division I Baseball Championship fans are female, 69.1% are male, with an average age of 39.1 years.

03

Which brands do NCAA Division I Baseball Championship fans like most?

NCAA Division I Baseball Championship fans show strongest brand affinity for WEBstaurantStore (40.43×), Ligament (41.77×), and Cartilage (34.81×) over the country average.

04

Where do NCAA Division I Baseball Championship fans live in United States?

NCAA Division I Baseball Championship fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do NCAA Division I Baseball Championship fans also like?

Beyond NCAA Division I Baseball Championship itself, the audience over-indexes on Ligament (41.77×), Cartilage (34.81×), Sciatic nerve (32.71×), and Intervertebral disc (29.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See NCAA Division I Baseball Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NCAA Division I Baseball Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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