NCAA Division I Baseball Championship Audience in United States

NCAA Division I Baseball Championship logo

NCAA Division I Baseball Championship has an estimated audience of 290,649 people in United States. 30.9% are female, 69.1% are male, average age 39.1. Top regions: North Carolina, Texas, Tennessee. Top brand affinities: Product design, Nationality, Alaska, Pro-Ject, Israel.

The average NCAA Division I Baseball Championship fan in United States is 39.1 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, Tennessee. Top brand affinities include Product design, Nationality, Alaska, with strongest over-indexing on Product design (2.9× the country average). Demographically, the NCAA Division I Baseball Championship audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Baseball

Demographics of NCAA Division I Baseball Championship fans

Demographic split for NCAA Division I Baseball Championship audience in United States
MetricValue
Female30.9%
Male69.1%
Average age39.1
Estimated audience size290,649

Audience persona

The typical NCAA Division I Baseball Championship fan in United States is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for NCAA Division I Baseball Championship in United States
RegionReachAffinity
North Carolina24,9812.86×
Texas20,3750.82×
Tennessee19,2263.3×
Florida18,1190.92×
Kentucky12,8943.54×
South Carolina10,9722.51×
Georgia9,9881.12×
Louisiana8,3672.23×
California7,8580.25×
Virginia7,4111.05×
Alabama7,1591.76×
Indiana6,8991.3×
Mississippi5,8532.44×
Illinois5,6030.58×
Ohio5,5620.62×
Arkansas4,5381.9×
Nebraska4,4863.08×
New York3,8570.24×
Pennsylvania3,7410.38×
Michigan3,7410.49×
Arizona3,5430.6×
Oregon3,5091.05×
Missouri3,3130.71×
Kansas3,1991.4×
Colorado2,5350.55×
Oklahoma2,4170.75×
Maryland2,4160.48×
Wisconsin2,3710.54×
West Virginia2,3091.71×
New Jersey2,1090.29×
Iowa1,9040.8×
Connecticut1,9010.65×
Washington1,8820.32×
Massachusetts1,8520.32×
Minnesota1,5390.37×
Nevada1,0640.38×
Utah1,0250.39×
New Mexico7960.55×
Hawaii7750.62×
Montana6700.83×
Idaho6490.45×
South Dakota5690.85×
Washington, District of Columbia5550.64×
Maine4790.46×
Alaska4510.73×
New Hampshire4340.38×
Rhode Island4190.45×
Delaware4160.52×
Wyoming3350.78×
North Dakota3250.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NCAA Division I Baseball Championship audience
BrandAffinityCategory
Product design2.9×Business & Career
Nationality2.77×Politics & Society
Alaska2.2×Travel & Leisure
Pro-Ject4.68×Music & Radio
Israel1.92×Travel & Leisure
Hebe5.36×Home & Garden
Graham Greene (actor)4.95×
Historic site3.15×Arts & Culture
Ken Griffey Jr.5.73×Sports
Unique Gifts1.7×Shopping
Nebraska1.86×Travel & Leisure
Justice1.92×Politics & Society
Vocal harmony2.75×Music & Radio
UK garage3.19×Music & Radio
Fernando Valenzuela6.91×Sports
Jesse Plemons2.01×Movies & TV
Noodle (Gorillaz)2.06×Music & Radio
Nebraska Cornhuskers football1.99×Sports
Birthday Gifts1.76×Kids & Family
Grover Cleveland4.67×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NCAA Division I Baseball Championship audience
TraitClusterScore
Luxury OrientationPREMIUM2.16
Risk AppetiteTHRILL2.09
IndulgenceJOY1.24
Sports ActivityPOWER1.24
Early Adopter MentalityPOWER1.14
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for NCAA Division I Baseball Championship
CountryShare
United States86.9%
Italy5.3%
United Kingdom5.2%

See NCAA Division I Baseball Championship audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does NCAA Division I Baseball Championship have in United States?

NCAA Division I Baseball Championship has an estimated audience of 290,649 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of NCAA Division I Baseball Championship fans?

30.9% of NCAA Division I Baseball Championship fans are female, 69.1% are male, with an average age of 39.1 years.

Which brands do NCAA Division I Baseball Championship fans like most?

NCAA Division I Baseball Championship fans show strongest brand affinity for Product design (2.9×), Nationality (2.77×), and Alaska (2.2×) over the country average.

Where do NCAA Division I Baseball Championship fans live in United States?

NCAA Division I Baseball Championship fans in United States are most concentrated in North Carolina (reach 24,981), Texas (reach 20,375), and Tennessee (reach 19,226). These three regions account for the largest share of the active audience.

What other brands do NCAA Division I Baseball Championship fans also like?

Beyond NCAA Division I Baseball Championship itself, the audience over-indexes on Nationality (2.77×), Alaska (2.2×), Pro-Ject (4.68×), and Israel (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NCAA Division I Baseball Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.