New American cuisine Audience in United States

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New American cuisine has an estimated audience of 499,541 people in United States. 61.3% are female, 38.7% are male, average age 44.6. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Voter registration, Goop, Governor of Michigan, headspace.

The average New American cuisine fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Voter registration, Goop, with strongest over-indexing on Regional styles of Mexican music (13.3× the country average). Demographically, the New American cuisine audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of New American cuisine fans

Demographic split for New American cuisine audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.6
Estimated audience size499,541

Audience persona

The typical New American cuisine fan in United States is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for New American cuisine in United States
RegionReachAffinity
California83,6861.52×
New York45,4251.63×
Texas41,6240.97×
Florida20,3240.6×
Illinois15,8000.95×
Washington14,0221.4×
Georgia13,3370.87×
Pennsylvania12,3960.74×
New Jersey11,8150.93×
Arizona11,8121.16×
Massachusetts11,7261.19×
North Carolina10,0840.67×
Colorado9,7021.23×
Virginia9,0040.74×
Michigan8,4990.65×
Ohio7,5330.49×
Tennessee6,5400.65×
Oregon6,3351.11×
Maryland6,0740.71×
Minnesota5,1830.72×
Utah4,7621.06×
Connecticut4,7280.94×
Missouri4,5510.57×
Indiana4,3380.48×
Nevada3,9130.81×
Wisconsin3,8120.51×
Louisiana3,1610.49×
South Carolina3,1540.42×
Mississippi2,8440.69×
Alabama2,7460.39×
Oklahoma2,6770.48×
Kentucky2,6340.42×
Washington, District of Columbia2,6171.74×
Arkansas2,5260.61×
New Mexico2,3550.94×
Kansas2,3490.6×
West Virginia2,3481.01×
Alaska2,3432.19×
Rhode Island2,3351.47×
Iowa2,2300.54×
Idaho2,1680.87×
Hawaii2,0710.96×
Montana2,0421.47×
Maine2,0221.13×
South Dakota2,0161.75×
North Dakota1,9631.91×
New Hampshire1,9340.98×
Wyoming1,8992.56×
Nebraska1,8940.76×
Vermont1,8372.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New American cuisine audience
BrandAffinityCategory
Regional styles of Mexican music13.3×Music & Radio
Voter registration8.68×Politics & Society
Goop7.47×Internet & Social Media
Governor of Michigan10.07×Politics & Society
headspace12.32×Health
Wok8.25×Food & Beverages
Electrolyte5.71×Health
Hibachi9.08×Food & Beverages
Google Home6.63×Technology & Electronics
Fairy godmother7.46×Literature
Cherish (group)10.88×Music & Radio
Nationality2.01×Politics & Society
Kikar HaShabbat14.73×News
Israel1.89×Travel & Leisure
Grinch3.31×Movies & TV
Elsword13.3×Games
Grace Slick6.9×Music & Radio
TV Fanatic8.37×Movies & TV
Unique Gifts1.87×Shopping
Mathcore6.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New American cuisine audience
TraitClusterScore
IndulgenceJOY2.08
Pet OwnershipJOY1.89
Risk AppetiteTHRILL1.54
TravellingTHRILL1.45
Community OrientationOPEN1.44
Family OrientationCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for New American cuisine
CountryShare
United States67.7%
United Kingdom19.1%
United Arab Emirates2.1%

See New American cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does New American cuisine have in United States?

New American cuisine has an estimated audience of 499,541 people in United States, concentrated in California and New York.

What is the gender split and age of New American cuisine fans?

61.3% of New American cuisine fans are female, 38.7% are male, with an average age of 44.6 years.

Which brands do New American cuisine fans like most?

New American cuisine fans show strongest brand affinity for Regional styles of Mexican music (13.3×), Voter registration (8.68×), and Goop (7.47×) over the country average.

Where do New American cuisine fans live in United States?

New American cuisine fans in United States are most concentrated in California (reach 83,686), New York (reach 45,425), and Texas (reach 41,624). These three regions account for the largest share of the active audience.

What other brands do New American cuisine fans also like?

Beyond New American cuisine itself, the audience over-indexes on Voter registration (8.68×), Goop (7.47×), Governor of Michigan (10.07×), and headspace (12.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New American cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.