Rascasse Audience Intelligence

New American cuisine Audience in United States

A data profile of the people who buy, follow and care about New American cuisine in United States — modelled from more than twelve digital signal sources. New American cuisine has an estimated audience of 499,541 people in United States.

#67among Cuisine in United States#11394among Topic in United States#1955in Food & Beverages

The average New American cuisine fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cooking, Alcoholic beverages, Wawa Inc., with strongest over-indexing on Cooking (2.03× the country average).

Demographically, the New American cuisine audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New American cuisine fan in United States is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Cooking.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New American cuisine profile in United States.

Audience size
500K
in United States
Gender
61.3%♀
38.7% male
Age
44.6
average years
Country rank
#36672
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New American cuisine fans

61.3% are female, 38.7% are male, average age 44.6.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for New American cuisine audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.6
Estimated audience size499,541
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the New American cuisine audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3918%
40-4926%
50+32%
Fig. 04

Worldwide distribution

67.7%

of the worldwide New American cuisine audience comes from United States.

Worldwide audience distribution share by country for New American cuisine
CountryShare
United States67.7%
United Kingdom19.1%
United Arab Emirates2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New American cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

New American cuisine fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.52×
02California~80K1.40×
03Washington, District of Columbia~2K1.34×
04Vermont~1K1.27×
05Alaska~1K1.21×
06Washington~10K1.20×
07Rhode Island~2K1.13×
08North Dakota~1K1.13×
09Massachusetts~10K1.11×
10Virginia~10K1.09×
11Colorado~9K1.09×
12Oregon~6K1.08×
13South Dakota~1K1.08×
14Utah~5K1.05×
15Maine~2K1.05×
16Montana~1K1.05×
17Delaware~1K1.05×
18Arizona~10K1.03×
19New Hampshire~2K1.02×
20Hawaii~2K1.01×
21New Mexico~2K0.99×
22Idaho~2K0.99×
23West Virginia~2K0.99×
24Connecticut~5K0.97×
25Nebraska~2K0.97×
26Texas~40K0.96×
27Illinois~20K0.96×
28Mississippi~4K0.95×
29Nevada~5K0.94×
30Arkansas~4K0.94×
31New Jersey~10K0.93×
32Kansas~4K0.92×
33Iowa~4K0.91×
34Minnesota~6K0.90×
35Oklahoma~5K0.90×
36Georgia~10K0.89×
37Louisiana~6K0.89×
38Kentucky~6K0.89×
39Pennsylvania~10K0.88×
40Tennessee~9K0.87×
41Maryland~8K0.87×
42Wisconsin~7K0.87×
43Alabama~6K0.87×
44Missouri~7K0.86×
45South Carolina~6K0.86×
46Indiana~8K0.83×
47North Carolina~10K0.82×
48Michigan~10K0.81×
49Ohio~10K0.76×
50Florida~20K0.73×
Fig. 06

Affinity by region

Affinity by region — New American cuisine, United States
0.73×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New American cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New American cuisine audience
#·InterestCategoryAffinity×
01Chat roomInternet & Social Media6.33×
02Wawa Inc.Shopping3.92×
03CocktailFood & Beverages3.10×
04GrillingFood & Beverages2.78×
05WineFood & Beverages2.55×
06Home AppliancesHome & Garden2.53×
07VeganismFood & Beverages2.34×
08PinterestInternet & Social Media2.33×
09Beauty salonsBeauty & Wellness2.27×
10CouponsShopping2.26×
11Alcoholic beveragesFood & Beverages2.22×
12Home improvementHome & Garden2.22×
13RecipesFood & Beverages2.22×
14BarbecueFood & Beverages2.19×
15CoffeeFood & Beverages2.15×
16WalmartShopping2.04×
17CookingFood & Beverages2.03×
18Donald TrumpPolitics & Society1.97×
19SmartphonesTechnology & Electronics1.89×
20XInternet & Social Media1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New American cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New American cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.65×
PatriotismCONSERVATISM1.99×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New American cuisine audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.80×
ExtroversionTHRILL0.92×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New American cuisine have in United States?

New American cuisine has an estimated audience of 499,541 people in United States, concentrated in California and New York.

02

What is the gender split and age of New American cuisine fans?

61.3% of New American cuisine fans are female, 38.7% are male, with an average age of 44.6 years.

03

Which brands do New American cuisine fans like most?

New American cuisine fans show strongest brand affinity for Cooking (2.03×), Alcoholic beverages (2.22×), and Wawa Inc. (3.92×) over the country average.

04

Where do New American cuisine fans live in United States?

New American cuisine fans in United States are most concentrated in California (reach ~80K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do New American cuisine fans also like?

Beyond New American cuisine itself, the audience over-indexes on Alcoholic beverages (2.22×), Wawa Inc. (3.92×), Home improvement (2.22×), and Recipes (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See New American cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New American cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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