New Era (magazine) Audience in United States

New Era (magazine) logo

New Era (magazine) has an estimated audience of 1,523,360 people in United States. 48.6% are female, 51.4% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Iowa Lottery, Graham Greene, Buying a House, Empire Records, Zach Ertz.

The average New Era (magazine) fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Iowa Lottery, Graham Greene, Buying a House, with strongest over-indexing on Iowa Lottery (9.69× the country average). Demographically, the New Era (magazine) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of New Era (magazine) fans

Demographic split for New Era (magazine) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.9
Estimated audience size1,523,360

Audience persona

The typical New Era (magazine) fan in United States is balanced, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Iowa Lottery.

Top regions in United States

Top regions ranked by reach for New Era (magazine) in United States
RegionReachAffinity
California330,5111.97×
Texas174,4021.33×
New York135,3081.59×
Florida88,6550.86×
Illinois71,7691.41×
Arizona58,6631.89×
Pennsylvania57,6071.12×
Georgia53,0161.13×
New Jersey51,5961.33×
Michigan44,8421.13×
Ohio43,3130.92×
North Carolina41,0820.9×
Washington35,0511.15×
Virginia32,7520.88×
Colorado32,4011.35×
Massachusetts29,4310.98×
Maryland25,1300.96×
Indiana25,1090.9×
Tennessee25,0870.82×
Nevada22,4871.53×
Missouri21,8540.89×
Wisconsin20,1670.88×
Utah18,8441.38×
Minnesota18,6790.86×
Oregon18,1171.04×
South Carolina17,8540.78×
Alabama16,6400.78×
Connecticut15,8121.03×
Kentucky14,9140.78×
Oklahoma14,5030.86×
Louisiana14,2500.73×
New Mexico12,0271.57×
Kansas11,6370.97×
Iowa10,6260.85×
Mississippi8,2470.66×
Arkansas8,0280.64×
Idaho7,8811.03×
Hawaii7,3611.12×
Nebraska7,0320.92×
West Virginia4,4440.63×
Rhode Island4,1830.86×
New Hampshire3,9960.67×
Delaware3,7300.89×
Washington, District of Columbia3,7210.81×
Montana3,6610.87×
Maine3,1620.58×
North Dakota2,6230.84×
South Dakota2,5930.74×
Alaska2,4270.74×
Wyoming2,1080.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Era (magazine) audience
BrandAffinityCategory
Iowa Lottery9.69×Games
Graham Greene2.14×Literature
Buying a House1.94×Home & Garden
Empire Records2.65×Movies & TV
Zach Ertz1.99×Sports
Lebanese cuisine1.67×Food & Beverages
Inland Empire (film)2.1×Movies & TV
Trish McEvoy5.5×Beauty & Wellness
Emilio Estefan2.51×Music & Radio
WAOW2.94×Movies & TV
Sacred Heart Catholic Church (Dubuque, Iowa)1.86×Politics & Society
Elk Hunting2.28×Sports
Molly Hatchet1.82×Music & Radio
Elie Tahari1.54×Fashion & Accessoires
Medieval fantasy1.57×Literature
Newtown, Bucks County, Pennsylvania2.6×Travel & Leisure
Eyelashes Regrow1.85×Beauty & Wellness
Alan Greenspan1.62×Business & Career
Creative Machine Embroidery2.23×Home & Garden
Gush Etzion2.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Era (magazine) audience
TraitClusterScore
Family OrientationCONSERVATISM1.32
LGBTQ+ IdentityOPEN1.23
Community OrientationOPEN1.14
Design AffinityPREMIUM1.06
MindfulnessBALANCE1.05
Need for SecurityCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for New Era (magazine)
CountryShare
Japan14.5%
United States11.6%
Italy6.3%

See New Era (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does New Era (magazine) have in United States?

New Era (magazine) has an estimated audience of 1,523,360 people in United States, concentrated in California and Texas.

What is the gender split and age of New Era (magazine) fans?

48.6% of New Era (magazine) fans are female, 51.4% are male, with an average age of 37.9 years.

Which brands do New Era (magazine) fans like most?

New Era (magazine) fans show strongest brand affinity for Iowa Lottery (9.69×), Graham Greene (2.14×), and Buying a House (1.94×) over the country average.

Where do New Era (magazine) fans live in United States?

New Era (magazine) fans in United States are most concentrated in California (reach 330,511), Texas (reach 174,402), and New York (reach 135,308). These three regions account for the largest share of the active audience.

What other brands do New Era (magazine) fans also like?

Beyond New Era (magazine) itself, the audience over-indexes on Graham Greene (2.14×), Buying a House (1.94×), Empire Records (2.65×), and Zach Ertz (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Era (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.