Rascasse Audience Intelligence

New South Wales Audience in United States

A data profile of the people who buy, follow and care about New South Wales in United States — modelled from more than twelve digital signal sources. New South Wales has an estimated audience of 5,203,938 people in United States.

#437among POI in United States#551in Travel & Leisure

The average New South Wales fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Atlético Madrid, Detroit Tigers, with strongest over-indexing on Non-alcoholic beverage (2.29× the country average).

Demographically, the New South Wales audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New South Wales fan in United States is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New South Wales profile in United States.

Audience size
5.2M
in United States
Gender
60.7%♀
39.3% male
Age
36.1
average years
Country rank
#6439
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New South Wales fans

60.7% are female, 39.3% are male, average age 36.1.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for New South Wales audience in United States
MetricValue
Female60.7%
Male39.3%
Average age36.1
Estimated audience size5,203,938
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the New South Wales audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

16.0%

of the worldwide New South Wales audience comes from United States.

Worldwide audience distribution share by country for New South Wales
CountryShare
Australia28.9%
United States16.0%
Mexico5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New South Wales audience in United States is strongest.

Fig. 05

Top regions by affinity

New South Wales fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.37×
02Oregon~80K1.36×
03Hawaii~30K1.35×
04Washington, District of Columbia~20K1.31×
05Vermont~10K1.19×
06Colorado~100K1.18×
07Massachusetts~100K1.16×
08Alaska~10K1.15×
09Montana~20K1.14×
10Maine~20K1.13×
11California~600K1.12×
12Virginia~100K1.12×
13Utah~50K1.12×
14Idaho~30K1.08×
15New Hampshire~20K1.07×
16Minnesota~80K1.06×
17Georgia~200K1.04×
18Kansas~40K1.02×
19Arizona~100K1.01×
20New York~300K0.99×
21Connecticut~50K0.98×
22Rhode Island~20K0.98×
23Wisconsin~80K0.97×
24New Mexico~30K0.96×
25South Carolina~70K0.95×
26Nebraska~20K0.95×
27Missouri~80K0.94×
28Illinois~200K0.93×
29Iowa~40K0.93×
30South Dakota~10K0.93×
31North Carolina~100K0.92×
32Maryland~80K0.92×
33Kentucky~60K0.92×
34Oklahoma~50K0.92×
35Delaware~10K0.92×
36North Dakota~10K0.91×
37Tennessee~90K0.90×
38Texas~400K0.89×
39Pennsylvania~200K0.89×
40Indiana~80K0.89×
41New Jersey~100K0.88×
42Nevada~40K0.88×
43West Virginia~20K0.88×
44Michigan~100K0.86×
45Arkansas~40K0.85×
46Florida~300K0.84×
47Alabama~60K0.84×
48Ohio~100K0.83×
49Louisiana~50K0.82×
50Mississippi~30K0.80×
Fig. 06

Affinity by region

Affinity by region — New South Wales, United States
0.80×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New South Wales audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New South Wales audience
#·InterestCategoryAffinity×
01Atlético MadridSports4.65×
02Colorado RockiesSports3.25×
03Toyota HiluxCars & Mobility2.79×
04Toyota Land CruiserCars & Mobility2.77×
05San Diego PadresSports2.59×
06HandballSports2.45×
07Non-alcoholic beverageFood & Beverages2.29×
08Paris Saint-GermainSports2.06×
09FanaticsFashion & Accessoires1.99×
10Baltimore OriolesSports1.97×
11Milwaukee BrewersSports1.93×
12Pittsburgh PiratesSports1.92×
13Jessica AlbaMovies & TV1.91×
14Detroit TigersSports1.77×
15Rail transportTravel & Leisure1.74×
16Public transportCars & Mobility1.66×
17Sports clubSports1.65×
18Toronto Blue JaysSports1.59×
19Ryan GoslingMovies & TV1.55×
20New York MetsSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New South Wales audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New South Wales audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.38×
Sports ActivityPOWER1.27×
TravellingTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New South Wales audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
Social Media UsageJOY0.69×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New South Wales have in United States?

New South Wales has an estimated audience of 5,203,938 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New South Wales fans?

60.7% of New South Wales fans are female, 39.3% are male, with an average age of 36.1 years.

03

Which brands do New South Wales fans like most?

New South Wales fans show strongest brand affinity for Non-alcoholic beverage (2.29×), Atlético Madrid (4.65×), and Detroit Tigers (1.77×) over the country average.

04

Where do New South Wales fans live in United States?

New South Wales fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do New South Wales fans also like?

Beyond New South Wales itself, the audience over-indexes on Atlético Madrid (4.65×), Detroit Tigers (1.77×), Rail transport (1.74×), and Public transport (1.66×) compared to the United States average.

Appendix

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See New South Wales audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New South Wales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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