New York Hilton Midtown Audience in United States

New York Hilton Midtown logo

New York Hilton Midtown has an estimated audience of 1,045,065 people in United States. 44.6% are female, 55.4% are male, average age 39.5. Top regions: New York, California, Florida. Top brand affinities: Home construction, Natural rubber, Box lacrosse, Bank account, Mothercare.

The average New York Hilton Midtown fan in United States is 39.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Home construction, Natural rubber, Box lacrosse, with strongest over-indexing on Home construction (1.99× the country average). Demographically, the New York Hilton Midtown audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of New York Hilton Midtown fans

Demographic split for New York Hilton Midtown audience in United States
MetricValue
Female44.6%
Male55.4%
Average age39.5
Estimated audience size1,045,065

Audience persona

The typical New York Hilton Midtown fan in United States is more male, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for New York Hilton Midtown in United States
RegionReachAffinity
New York414,7737.1×
California97,7590.85×
Florida77,8791.1×
Texas74,3770.83×
New Jersey59,1722.23×
Pennsylvania40,2071.14×
Virginia38,7261.52×
Massachusetts37,9841.84×
Georgia35,7681.11×
North Carolina33,8631.08×
Illinois32,7830.94×
Maryland24,6371.37×
Ohio24,2260.75×
Connecticut18,7021.78×
Michigan17,0690.62×
Washington16,9770.81×
Tennessee16,8550.8×
South Carolina14,4520.92×
Minnesota14,4060.96×
Colorado13,8580.84×
Missouri12,9230.77×
Arizona12,7780.6×
Louisiana10,4030.77×
Indiana10,0910.53×
Wisconsin9,2920.59×
Kentucky8,4920.65×
Alabama8,4920.58×
Washington, District of Columbia8,4442.69×
Oregon6,8680.57×
Nevada6,8370.68×
Utah6,2370.67×
Oklahoma5,9220.51×
Arkansas5,7640.67×
Iowa5,5940.65×
Rhode Island5,3391.6×
Kansas5,2940.64×
New Hampshire4,2641.04×
Mississippi3,7910.44×
Nebraska3,6540.7×
Maine3,4450.92×
Hawaii2,9990.67×
New Mexico2,8010.53×
Delaware2,7760.96×
West Virginia2,1360.44×
Vermont2,0491.12×
Idaho1,9730.38×
Montana1,3350.46×
North Dakota9940.46×
South Dakota9820.41×
Wyoming6940.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Hilton Midtown audience
BrandAffinityCategory
Home construction1.99×Home & Garden
Natural rubber1.99×Cars & Mobility
Box lacrosse6.89×Sports
Bank account1.91×Business & Career
Mothercare2.38×Kids & Family
Panama2.26×Travel & Leisure
Highland games4.8×Sports
Public speaking2×Politics & Society
Judge Dredd (film)5.54×Movies & TV
Mortgage insurance1.99×Business & Career
Sears1.79×Shopping
Acoustic music1.88×Music & Radio
Sacred Heart Catholic Church (Dubuque, Iowa)4.35×Politics & Society
Ipag Business School7.19×Business & Career
Notre Dame Fighting Irish football1.89×Sports
Thom Browne3.49×Fashion & Accessoires
Google Analytics1.74×Internet & Social Media
Business English2.01×Business & Career
Graham Greene2.15×Literature
Wizards of Waverly Place2.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Hilton Midtown audience
TraitClusterScore
Luxury OrientationPREMIUM3.83
Design AffinityPREMIUM2.31
Risk AppetiteTHRILL2.02
Quality AwarenessPREMIUM1.88
TravellingTHRILL1.7
Early Adopter MentalityPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for New York Hilton Midtown
CountryShare
United States95.3%
Italy2.6%
Germany2.0%

See New York Hilton Midtown audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does New York Hilton Midtown have in United States?

New York Hilton Midtown has an estimated audience of 1,045,065 people in United States, concentrated in New York and California.

What is the gender split and age of New York Hilton Midtown fans?

44.6% of New York Hilton Midtown fans are female, 55.4% are male, with an average age of 39.5 years.

Which brands do New York Hilton Midtown fans like most?

New York Hilton Midtown fans show strongest brand affinity for Home construction (1.99×), Natural rubber (1.99×), and Box lacrosse (6.89×) over the country average.

Where do New York Hilton Midtown fans live in United States?

New York Hilton Midtown fans in United States are most concentrated in New York (reach 414,773), California (reach 97,759), and Florida (reach 77,879). These three regions account for the largest share of the active audience.

What other brands do New York Hilton Midtown fans also like?

Beyond New York Hilton Midtown itself, the audience over-indexes on Natural rubber (1.99×), Box lacrosse (6.89×), Bank account (1.91×), and Mothercare (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Hilton Midtown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.