Rascasse Audience Intelligence

New York Hilton Midtown Target Market in United States

Name: New York Hilton Midtown — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about New York Hilton Midtown in United States — modelled from more than twelve digital signal sources. New York Hilton Midtown has an estimated audience of 1,073,549 people in United States.

#38among Hotel in United States #2297among Brand in United States #1682in Travel & Leisure

The average New York Hilton Midtown fan in United States is 39.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Discount stores, FedEx, Mortgage loans, with strongest over-indexing on Discount stores (3.26× the country average).

Demographically, the New York Hilton Midtown audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Hilton Midtown fan in United States is more male, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Discount stores.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Hilton Midtown profile in United States.

Audience size

1.1M

in United States

Gender

44.6%♀

55.4% male

Age

39.5

average years

Country rank

#22596

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of New York Hilton Midtown

44.6% are female, 55.4% are male, average age 39.5.

Fig. 02

Gender split

44.6%

Female

55.4%

Male

Demographic split for New York Hilton Midtown audience in United States
Metric	Value
Female	44.6%
Male	55.4%
Average age	39.5
Estimated audience size	1,073,549

Fig. 03

Age distribution

Age distribution of the New York Hilton Midtown audience in United States
Age bracket	Share	%
16-19		12%
20-29		20%
30-39		29%
40-49		28%
50+		11%

Fig. 04

Worldwide distribution

95.4%

of the worldwide New York Hilton Midtown audience comes from United States.

Worldwide audience distribution share by country for New York Hilton Midtown
Country	Share
United States	95.4%
Italy	2.6%
Germany	2.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Hilton Midtown audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Hilton Midtown customers by region in United States
#	Region	Reach	×
01	New York	~800K	15.08×
02	New Jersey	~80K	3.04×
03	Washington, District of Columbia	~7K	2.36×
04	Connecticut	~20K	1.67×
05	Massachusetts	~30K	1.54×
06	Rhode Island	~5K	1.39×
07	Virginia	~30K	1.33×
08	Maryland	~20K	1.19×
09	Vermont	~2K	1.02×
10	Florida	~70K	0.98×
11	New Hampshire	~4K	0.97×
12	Pennsylvania	~30K	0.96×
13	Delaware	~3K	0.93×
14	Georgia	~30K	0.91×
15	North Carolina	~30K	0.90×
16	Maine	~3K	0.86×
17	South Carolina	~10K	0.79×
18	Minnesota	~10K	0.79×
19	Illinois	~30K	0.78×
20	Tennessee	~20K	0.73×
21	California	~80K	0.72×
22	Texas	~60K	0.71×
23	Colorado	~10K	0.71×
24	Louisiana	~9K	0.69×
25	Hawaii	~3K	0.68×
26	Washington	~10K	0.67×
27	Alaska	~1K	0.67×
28	North Dakota	~1K	0.66×
29	Missouri	~10K	0.65×
30	Nebraska	~3K	0.65×
31	Ohio	~20K	0.63×
32	Nevada	~6K	0.63×
33	Arkansas	~5K	0.63×
34	South Dakota	~2K	0.63×
35	Utah	~6K	0.62×
36	Alabama	~9K	0.61×
37	Montana	~2K	0.61×
38	Kansas	~5K	0.60×
39	Iowa	~5K	0.59×
40	Kentucky	~8K	0.58×
41	New Mexico	~3K	0.57×
42	West Virginia	~3K	0.57×
43	Mississippi	~5K	0.55×
44	Michigan	~10K	0.54×
45	Arizona	~10K	0.54×
46	Wisconsin	~8K	0.54×
47	Oregon	~6K	0.52×
48	Oklahoma	~6K	0.52×
49	Idaho	~3K	0.52×
50	Indiana	~9K	0.49×

Affinity by region — New York Hilton Midtown, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Hilton Midtown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Hilton Midtown audience
#	Interest	Category	×
01	Levi Strauss & Co.	Fashion & Accessoires	3.80×
02	Smartwatch	Technology & Electronics	3.63×
03	QVC	Movies & TV	3.50×
04	Mineral water	Food & Beverages	3.48×
05	FedEx	Business & Career	3.38×
06	First class travel	Travel & Leisure	3.28×
07	Discount stores	Shopping	3.26×
08	Michael Kors	Fashion & Accessoires	3.26×
09	Home automation	Technology & Electronics	3.19×
10	H&M	Shopping	2.39×
11	Mortgage loans	Business & Career	2.38×
12	Innovation	Business & Career	2.38×
13	Shopping malls	Shopping	2.33×
14	IKEA	Home & Garden	2.04×
15	Pizza Hut	Food & Beverages	1.77×
16	Subway	Food & Beverages	1.75×
17	Airbnb	Travel & Leisure	1.73×
18	TMZ	Internet & Social Media	1.73×
19	Fragrances	Beauty & Wellness	1.62×
20	Nordstrom	Shopping	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Hilton Midtown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by New York Hilton Midtown audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.39×
Convenience Orientation	PREMIUM	2.25×
Price Sensitivity	PREMIUM	2.21×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by New York Hilton Midtown audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.55×
Extroversion	THRILL	0.56×
Mindfulness	BALANCE	0.65×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is New York Hilton Midtown's target market in United States?

New York Hilton Midtown's target market in United States covers an estimated 1,073,549 people, concentrated in New York and California.

What is the gender split and age of New York Hilton Midtown customers?

44.6% of the New York Hilton Midtown audience are female, 55.4% are male, with an average age of 39.5 years.

Which brands do New York Hilton Midtown fans like most?

New York Hilton Midtown fans show strongest brand affinity for Discount stores (3.26×), FedEx (3.38×), and Mortgage loans (2.38×) over the country average.

Where do New York Hilton Midtown fans live in United States?

New York Hilton Midtown fans in United States are most concentrated in New York (reach ~800K), California (reach ~80K), and New Jersey (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do New York Hilton Midtown fans also like?

Beyond New York Hilton Midtown itself, the audience over-indexes on FedEx (3.38×), Mortgage loans (2.38×), Shopping malls (2.33×), and QVC (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Hampton Inn (4,513,383)

See New York Hilton Midtown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Hilton Midtown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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