NewsNow Audience in United States
NewsNow has an estimated audience of 291,183 people in United States. 80.1% are female, 19.9% are male, average age 43.2. Top regions: California, Florida, Texas. Top brand affinities: Finding Your Roots, Shelby Foote, Tito Puente, Jr., Grammy Award for Best Pop Vocal Album, Santa Coloma de Gramenet.
The average NewsNow fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finding Your Roots, Shelby Foote, Tito Puente, Jr., with strongest over-indexing on Finding Your Roots (2.94× the country average). Demographically, the NewsNow audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: News
Demographics of NewsNow fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 43.2 |
| Estimated audience size | 291,183 |
Audience persona
The typical NewsNow fan in United States is more female, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Finding Your Roots.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,232 | 1.1× |
| Florida | 22,213 | 1.13× |
| Texas | 17,625 | 0.7× |
| New York | 16,620 | 1.02× |
| Pennsylvania | 8,358 | 0.85× |
| Illinois | 8,060 | 0.83× |
| Virginia | 8,013 | 1.13× |
| Ohio | 7,563 | 0.84× |
| Georgia | 7,059 | 0.79× |
| New Jersey | 6,985 | 0.94× |
| North Carolina | 6,640 | 0.76× |
| Michigan | 6,068 | 0.8× |
| Washington | 5,816 | 1× |
| Arizona | 5,704 | 0.96× |
| Missouri | 5,448 | 1.16× |
| Tennessee | 5,127 | 0.88× |
| Maryland | 5,060 | 1.01× |
| Massachusetts | 4,915 | 0.86× |
| Indiana | 4,738 | 0.89× |
| Colorado | 4,598 | 1× |
| Minnesota | 4,433 | 1.06× |
| Hawaii | 4,363 | 3.49× |
| Nevada | 4,136 | 1.47× |
| Oregon | 3,978 | 1.19× |
| Kentucky | 3,964 | 1.09× |
| Oklahoma | 3,827 | 1.18× |
| Arkansas | 3,798 | 1.58× |
| Connecticut | 3,137 | 1.07× |
| South Carolina | 2,899 | 0.66× |
| New Mexico | 2,806 | 1.92× |
| Wisconsin | 2,253 | 0.51× |
| Alabama | 2,109 | 0.52× |
| Montana | 2,003 | 2.48× |
| Louisiana | 1,972 | 0.53× |
| Iowa | 1,758 | 0.73× |
| Kansas | 1,477 | 0.64× |
| Mississippi | 1,355 | 0.56× |
| Utah | 1,281 | 0.49× |
| Maine | 1,133 | 1.09× |
| Washington, District of Columbia | 1,125 | 1.29× |
| Nebraska | 1,069 | 0.73× |
| Vermont | 934 | 1.83× |
| New Hampshire | 921 | 0.8× |
| Idaho | 773 | 0.53× |
| West Virginia | 696 | 0.51× |
| Rhode Island | 672 | 0.73× |
| North Dakota | 609 | 1.02× |
| Delaware | 437 | 0.54× |
| Wyoming | 422 | 0.98× |
| Alaska | 364 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finding Your Roots | 2.94× | Movies & TV |
| Shelby Foote | 1.62× | Literature |
| Tito Puente, Jr. | 3.46× | Music & Radio |
| Grammy Award for Best Pop Vocal Album | 1.76× | Music & Radio |
| Santa Coloma de Gramenet | 6.08× | Travel & Leisure |
| D3.js | 3.01× | Technology & Electronics |
| Amir Peretz | 1.71× | Politics & Society |
| International Union of Geological Sciences | 1.84× | |
| Nazril Irham | 2.6× | Music & Radio |
| Lloyd Irvin Jr. | 3.82× | Sports |
| Kadet Remaja Sekolah Malaysia | 1.55× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 0.97 |
| DIY Mentality | THRILL | 0.96 |
| Spirituality | BALANCE | 0.88 |
| Career Orientation | POWER | 0.87 |
| Tradition | CONSERVATISM | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 89.3% |
| Nigeria | 4.1% |
| United Kingdom | 1.3% |
See NewsNow audiences in other countries
More News audiences in United States
- The Huffington Post (11,303,402)
- David Muir (2,245,160)
- CBS Sunday Morning (1,980,973)
- Report (Italian news television show) (1,510,432)
- Dateline (1,067,587)
Frequently asked questions
How many fans does NewsNow have in United States?
NewsNow has an estimated audience of 291,183 people in United States, concentrated in California and Florida.
What is the gender split and age of NewsNow fans?
80.1% of NewsNow fans are female, 19.9% are male, with an average age of 43.2 years.
Which brands do NewsNow fans like most?
NewsNow fans show strongest brand affinity for Finding Your Roots (2.94×), Shelby Foote (1.62×), and Tito Puente, Jr. (3.46×) over the country average.
Where do NewsNow fans live in United States?
NewsNow fans in United States are most concentrated in California (reach 35,232), Florida (reach 22,213), and Texas (reach 17,625). These three regions account for the largest share of the active audience.
What other brands do NewsNow fans also like?
Beyond NewsNow itself, the audience over-indexes on Shelby Foote (1.62×), Tito Puente, Jr. (3.46×), Grammy Award for Best Pop Vocal Album (1.76×), and Santa Coloma de Gramenet (6.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for NewsNow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.