Rascasse Audience Intelligence

NewsNow Audience in United States

A data profile of the people who buy, follow and care about NewsNow in United States — modelled from more than twelve digital signal sources. NewsNow has an estimated audience of 284,863 people in United States.

#9among News in United States#1654among Website / Newspaper / Magazine in United States#465in News

The average NewsNow fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Cincinnati Reds, Atlanta Hawks, Dunkin' Donuts, with strongest over-indexing on Cincinnati Reds (9.87× the country average).

Demographically, the NewsNow audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NewsNow fan in United States is more female, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Cincinnati Reds.

Category: News · Type: Website / Newspaper / Magazine · Subtype: News

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NewsNow profile in United States.

Audience size
285K
in United States
Gender
80.1%♀
19.9% male
Age
43.2
average years
Country rank
#49642
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NewsNow

80.1% are female, 19.9% are male, average age 43.2.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for NewsNow audience in United States
MetricValue
Female80.1%
Male19.9%
Average age43.2
Estimated audience size284,863
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the NewsNow audience in United States
Age bracketShare%
16-190%
20-2923%
30-3932%
40-4925%
50+20%
Fig. 04

Worldwide distribution

0.8%

of the worldwide NewsNow audience comes from United States.

Worldwide audience distribution share by country for NewsNow
CountryShare
Brazil89.4%
Nigeria4.0%
United Kingdom1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NewsNow audience in United States is strongest.

Fig. 05

Top regions by affinity

NewsNow fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K3.26×
02Montana~2K2.09×
03New Mexico~3K1.81×
04Vermont<1K1.45×
05Arkansas~3K1.42×
06Nevada~4K1.33×
07Oklahoma~4K1.20×
08North Dakota<1K1.16×
09Washington, District of Columbia~1K1.15×
10Florida~20K1.12×
11Maine~1K1.11×
12Arizona~6K1.08×
13Oregon~4K1.07×
14Connecticut~3K1.05×
15Kansas~2K1.05×
16California~30K1.04×
17Minnesota~4K1.04×
18Kentucky~4K1.03×
19Virginia~7K1.01×
20Missouri~5K1.01×
21Washington~6K1.00×
22South Dakota<1K0.96×
23Alaska<1K0.96×
24New York~20K0.93×
25Maryland~5K0.93×
26Colorado~4K0.93×
27Indiana~5K0.91×
28Illinois~9K0.90×
29Michigan~7K0.87×
30West Virginia~1K0.87×
31Idaho~1K0.86×
32Iowa~2K0.85×
33Ohio~8K0.84×
34Massachusetts~5K0.84×
35Rhode Island<1K0.84×
36New Jersey~6K0.83×
37New Hampshire<1K0.82×
38Pennsylvania~8K0.80×
39Georgia~7K0.80×
40Tennessee~5K0.79×
41Nebraska~1K0.76×
42North Carolina~6K0.74×
43South Carolina~3K0.71×
44Wisconsin~3K0.71×
45Mississippi~2K0.71×
46Delaware<1K0.70×
47Texas~20K0.68×
48Utah~2K0.61×
49Alabama~2K0.60×
50Louisiana~2K0.58×
Fig. 06

Affinity by region

Affinity by region — NewsNow, United States
0.58×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NewsNow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NewsNow audience
#·InterestCategoryAffinity×
01Atlanta HawksSports10.29×
02Cincinnati RedsSports9.87×
03Indianapolis ColtsSports6.27×
04Dunkin' DonutsFood & Beverages5.23×
05TelecommunicationTechnology & Electronics2.46×
06GrillingFood & Beverages2.20×
07Health careBusiness & Career2.16×
08FurnitureHome & Garden2.09×
09BankingBusiness & Career2.09×
10InsuranceBusiness & Career2.01×
11WalmartShopping1.95×
12Breaking newsMovies & TV1.92×
13CookingFood & Beverages1.84×
14CNNMovies & TV1.82×
15Home improvementHome & Garden1.81×
16RecipesFood & Beverages1.81×
17Alcoholic beveragesFood & Beverages1.79×
18MedicineBusiness & Career1.79×
19Donald TrumpPolitics & Society1.67×
20XInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NewsNow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NewsNow audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.01×
Career OrientationPOWER1.97×
TraditionCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NewsNow audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.38×
MindfulnessBALANCE0.48×
SustainabilityBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NewsNow have in United States?

NewsNow has an estimated audience of 284,863 people in United States, concentrated in California and Florida.

02

What is the gender split and age of NewsNow fans?

80.1% of NewsNow fans are female, 19.9% are male, with an average age of 43.2 years.

03

Which brands do NewsNow fans like most?

NewsNow fans show strongest brand affinity for Cincinnati Reds (9.87×), Atlanta Hawks (10.29×), and Dunkin' Donuts (5.23×) over the country average.

04

Where do NewsNow fans live in United States?

NewsNow fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do NewsNow fans also like?

Beyond NewsNow itself, the audience over-indexes on Atlanta Hawks (10.29×), Dunkin' Donuts (5.23×), Indianapolis Colts (6.27×), and Cooking (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See NewsNow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NewsNow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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