Rascasse Audience Intelligence

Niagara Falls, Ontario Audience in United States

A data profile of the people who buy, follow and care about Niagara Falls, Ontario in United States — modelled from more than twelve digital signal sources. Niagara Falls, Ontario has an estimated audience of 3,014,055 people in United States.

#26among POI in United States#759among POI in United States#825in Travel & Leisure

The average Niagara Falls, Ontario fan in United States is 45.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Buffalo Sabres, The Bahamas, Hyatt, with strongest over-indexing on Buffalo Sabres (11.05× the country average).

Demographically, the Niagara Falls, Ontario audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Niagara Falls, Ontario fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Sabres.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Niagara Falls, Ontario profile in United States.

Audience size
3M
in United States
Gender
64.4%♀
35.6% male
Age
45.5
average years
Country rank
#10257
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Niagara Falls, Ontario fans

64.4% are female, 35.6% are male, average age 45.5.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Niagara Falls, Ontario audience in United States
MetricValue
Female64.4%
Male35.6%
Average age45.5
Estimated audience size3,014,055
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Niagara Falls, Ontario audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Niagara Falls, Ontario audience comes from United States.

Worldwide audience distribution share by country for Niagara Falls, Ontario
CountryShare
United States49.5%
Canada23.2%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Niagara Falls, Ontario audience in United States is strongest.

Fig. 05

Top regions by affinity

Niagara Falls, Ontario fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K2.85×
02Ohio~200K1.89×
03Pennsylvania~200K1.83×
04Michigan~100K1.82×
05New Jersey~100K1.75×
06Connecticut~50K1.57×
07Massachusetts~90K1.51×
08Vermont~7K1.40×
09Maryland~70K1.39×
10West Virginia~20K1.35×
11New Hampshire~20K1.32×
12Delaware~10K1.32×
13Indiana~70K1.24×
14Rhode Island~10K1.22×
15Virginia~90K1.18×
16Maine~10K1.17×
17Illinois~100K1.12×
18Washington, District of Columbia~10K1.11×
19Kentucky~40K1.07×
20Wisconsin~50K0.99×
21North Carolina~80K0.89×
22Tennessee~50K0.88×
23Iowa~20K0.88×
24Georgia~80K0.84×
25Missouri~40K0.84×
26Minnesota~40K0.83×
27Florida~200K0.81×
28South Carolina~40K0.81×
29Alabama~30K0.81×
30Texas~200K0.78×
31Louisiana~30K0.77×
32Arkansas~20K0.75×
33North Dakota~5K0.75×
34Kansas~20K0.74×
35Nebraska~10K0.74×
36Oklahoma~20K0.72×
37Mississippi~20K0.71×
38Arizona~40K0.70×
39South Dakota~5K0.68×
40California~200K0.66×
41Washington~40K0.66×
42Alaska~4K0.66×
43Nevada~20K0.65×
44Colorado~30K0.62×
45Utah~20K0.61×
46New Mexico~9K0.60×
47Idaho~9K0.57×
48Hawaii~7K0.57×
49Oregon~20K0.56×
50Montana~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Niagara Falls, Ontario, United States
0.55×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Niagara Falls, Ontario audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Niagara Falls, Ontario audience
#·InterestCategoryAffinity×
01Calgary FlamesSports18.59×
02Photo sharingInternet & Social Media18.59×
03Radisson HotelsTravel & Leisure18.59×
04Buffalo SabresSports11.05×
05HyattTravel & Leisure8.90×
06The BahamasTravel & Leisure7.68×
07Ripley's Believe It or Not!Movies & TV7.36×
08Berlin WallTravel & Leisure5.75×
09Marriott Hotels & ResortsTravel & Leisure4.48×
10Rail transportTravel & Leisure2.41×
11FedExBusiness & Career2.25×
12Hardware storeHome & Garden2.12×
13Solar energyHome & Garden2.05×
14CanadaTravel & Leisure1.96×
15Charitable organizationPolitics & Society1.95×
16PharmacyBusiness & Career1.85×
17Walt Disney WorldTravel & Leisure1.79×
18RadioTechnology & Electronics1.61×
19Nonprofit organizationPolitics & Society1.60×
20HairstyleBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Niagara Falls, Ontario audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Niagara Falls, Ontario audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Family OrientationCONSERVATISM1.76×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Niagara Falls, Ontario audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Niagara Falls, Ontario have in United States?

Niagara Falls, Ontario has an estimated audience of 3,014,055 people in United States, concentrated in New York and California.

02

What is the gender split and age of Niagara Falls, Ontario fans?

64.4% of Niagara Falls, Ontario fans are female, 35.6% are male, with an average age of 45.5 years.

03

Which brands do Niagara Falls, Ontario fans like most?

Niagara Falls, Ontario fans show strongest brand affinity for Buffalo Sabres (11.05×), The Bahamas (7.68×), and Hyatt (8.9×) over the country average.

04

Where do Niagara Falls, Ontario fans live in United States?

Niagara Falls, Ontario fans in United States are most concentrated in New York (reach ~500K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Niagara Falls, Ontario fans also like?

Beyond Niagara Falls, Ontario itself, the audience over-indexes on The Bahamas (7.68×), Hyatt (8.9×), Calgary Flames (18.59×), and Photo sharing (18.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Niagara Falls, Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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