Niagara Falls, Ontario Audience in United States

Niagara Falls, Ontario has an estimated audience of 3,014,055 people in United States. 64.4% are female, 35.6% are male, average age 45.5. Top regions: New York, California, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Beetlejuice.

The average Niagara Falls, Ontario fan in United States is 45.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.85× the country average). Demographically, the Niagara Falls, Ontario audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Niagara Falls, Ontario fans

Demographic split for Niagara Falls, Ontario audience in United States
MetricValue
Female64.4%
Male35.6%
Average age45.5
Estimated audience size3,014,055

Audience persona

The typical Niagara Falls, Ontario fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Niagara Falls, Ontario in United States
RegionReachAffinity
New York511,6563.04×
California228,2770.69×
Texas215,9130.83×
Pennsylvania187,3821.85×
Ohio177,6321.91×
Florida166,8770.82×
New Jersey138,5511.81×
Michigan129,4201.64×
Illinois112,6561.12×
Massachusetts90,4621.52×
Virginia89,3801.22×
North Carolina84,8390.94×
Georgia80,1220.86×
Maryland71,5561.38×
Indiana69,6961.27×
Tennessee54,1210.9×
Connecticut47,4981.57×
Wisconsin44,9130.99×
Arizona44,0710.72×
Missouri41,9220.86×
Washington41,1800.68×
Kentucky41,0311.09×
South Carolina37,7700.83×
Minnesota36,8200.85×
Alabama34,1860.81×
Colorado30,4070.64×
Louisiana29,7820.77×
Oklahoma24,4650.73×
Iowa21,5470.87×
Oregon19,4920.56×
Nevada19,1430.66×
Arkansas18,5020.75×
West Virginia17,9811.28×
Kansas17,8330.75×
Mississippi17,0520.69×
Utah16,5360.61×
New Hampshire14,8161.25×
Maine12,0481.12×
Nebraska11,0690.73×
Rhode Island10,8871.13×
Delaware10,4891.26×
Washington, District of Columbia9,8591.09×
New Mexico8,6250.57×
Idaho8,3550.55×
Vermont6,9631.32×
Hawaii6,9140.53×
South Dakota4,4010.63×
North Dakota4,2910.69×
Montana4,2810.51×
Alaska3,8100.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Niagara Falls, Ontario audience
BrandAffinityCategory
Capital One16.85×Business & Career
Google Maps12.8×Internet & Social Media
CarGurus15.43×Cars & Mobility
Indeed.com10.08×Business & Career
Beetlejuice9.8×Movies & TV
Bruce Willis14.58×Movies & TV
Circle K14.1×Shopping
AccuWeather12.81×Home & Garden
Diane Keaton11.94×Movies & TV
Billy Bob Thornton16.8×Movies & TV
Google News11.17×News
Enterprise Rent-A-Car11.39×Cars & Mobility
Khan Academy15.59×Business & Career
Aaron Rodgers11.81×Sports
DeviantArt13.01×Internet & Social Media
Nicolas Cage22.49×Movies & TV
Sean Penn21.96×Movies & TV
Demi Moore14.53×Movies & TV
Bryce Dallas Howard17.22×Movies & TV
Catherine Zeta-Jones16.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Niagara Falls, Ontario audience
TraitClusterScore
PatriotismCONSERVATISM2.02
TravellingTHRILL1.82
Design AffinityPREMIUM1.66
Family OrientationCONSERVATISM1.65
Community OrientationOPEN1.56
ExtroversionTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Niagara Falls, Ontario
CountryShare
United States49.5%
Canada23.2%
United Kingdom6.8%

See Niagara Falls, Ontario audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Niagara Falls, Ontario have in United States?

Niagara Falls, Ontario has an estimated audience of 3,014,055 people in United States, concentrated in New York and California.

What is the gender split and age of Niagara Falls, Ontario fans?

64.4% of Niagara Falls, Ontario fans are female, 35.6% are male, with an average age of 45.5 years.

Which brands do Niagara Falls, Ontario fans like most?

Niagara Falls, Ontario fans show strongest brand affinity for Capital One (16.85×), Google Maps (12.8×), and CarGurus (15.43×) over the country average.

Where do Niagara Falls, Ontario fans live in United States?

Niagara Falls, Ontario fans in United States are most concentrated in New York (reach 511,656), California (reach 228,277), and Texas (reach 215,913). These three regions account for the largest share of the active audience.

What other brands do Niagara Falls, Ontario fans also like?

Beyond Niagara Falls, Ontario itself, the audience over-indexes on Google Maps (12.8×), CarGurus (15.43×), Indeed.com (10.08×), and Beetlejuice (9.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Niagara Falls, Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.