Nike Running Audience in United States

Nike Running logo

Nike Running has an estimated audience of 682,258 people in United States. 43.2% are female, 56.8% are male, average age 29.2. Top regions: California, Texas, New York. Top brand affinities: Bully (2011 film), Elsword, Business English, Historic site, Natural rubber.

The average Nike Running fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bully (2011 film), Elsword, Business English, with strongest over-indexing on Bully (2011 film) (20× the country average). Demographically, the Nike Running audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Nike Running fans

Demographic split for Nike Running audience in United States
MetricValue
Female43.2%
Male56.8%
Average age29.2
Estimated audience size682,258

Audience persona

The typical Nike Running fan in United States is more male, around 29.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Bully (2011 film).

Top regions in United States

Top regions ranked by reach for Nike Running in United States
RegionReachAffinity
California130,7751.74×
Texas74,9941.28×
New York71,1191.87×
Florida64,0611.39×
Illinois29,2581.29×
Georgia25,2531.2×
New Jersey23,3951.35×
Pennsylvania22,5610.98×
North Carolina20,7281.01×
Massachusetts20,2551.51×
Virginia18,4871.11×
Ohio17,6900.84×
Washington17,3901.27×
Oregon16,2682.08×
Michigan14,9340.84×
Arizona13,9251×
Colorado12,6451.18×
Maryland12,3131.05×
Tennessee11,2250.82×
Indiana10,5720.85×
Missouri9,0590.82×
Minnesota9,0430.93×
South Carolina8,5700.83×
Alabama7,7000.81×
Connecticut7,3441.07×
Louisiana7,2690.83×
Wisconsin7,2630.71×
Nevada7,1071.08×
Oklahoma6,8580.91×
Utah6,7301.1×
Kentucky6,3880.75×
Kansas4,7290.88×
Iowa4,7280.84×
Arkansas4,2580.76×
Hawaii4,1061.4×
Mississippi3,6650.65×
Washington, District of Columbia3,6121.76×
Nebraska3,0050.88×
Idaho2,4000.7×
New Mexico2,3660.69×
Rhode Island2,2531.04×
New Hampshire1,9820.74×
Maine1,8810.77×
West Virginia1,7460.55×
Delaware1,4920.79×
Montana1,3840.73×
Alaska1,0450.72×
South Dakota9990.63×
North Dakota9400.67×
Vermont8800.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nike Running audience
BrandAffinityCategory
Bully (2011 film)20×Movies & TV
Elsword43.42×Games
Business English6.69×Business & Career
Historic site4.38×Arts & Culture
Natural rubber2.08×Cars & Mobility
Regional styles of Mexican music2.85×Music & Radio
The Journey (1959 film)16.69×Movies & TV
Home equity1.73×Home & Garden
Israel1.76×Travel & Leisure
Bank account2.07×Business & Career
Vocal harmony3.77×Music & Radio
JDSU2.07×Business & Career
Shiba Inu4.53×Pets & Animals
Grinch2.56×Movies & TV
Staycation2×Home & Garden
Stamp collecting2.75×Home & Garden
Sensibility32.07×Politics & Society
Information technology consulting3.91×Technology & Electronics
Home staging2.95×Home & Garden
Snow White (Fables)5.54×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nike Running audience
TraitClusterScore
Convenience OrientationPREMIUM1.68
Luxury OrientationPREMIUM1.65
LGBTQ+ IdentityOPEN1.52
SustainabilityBALANCE1.5
IndulgenceJOY1.42
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Nike Running
CountryShare
United States24.7%
France20.8%
Germany7.3%

See Nike Running audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Nike Running have in United States?

Nike Running has an estimated audience of 682,258 people in United States, concentrated in California and Texas.

What is the gender split and age of Nike Running fans?

43.2% of Nike Running fans are female, 56.8% are male, with an average age of 29.2 years.

Which brands do Nike Running fans like most?

Nike Running fans show strongest brand affinity for Bully (2011 film) (20×), Elsword (43.42×), and Business English (6.69×) over the country average.

Where do Nike Running fans live in United States?

Nike Running fans in United States are most concentrated in California (reach 130,775), Texas (reach 74,994), and New York (reach 71,119). These three regions account for the largest share of the active audience.

What other brands do Nike Running fans also like?

Beyond Nike Running itself, the audience over-indexes on Elsword (43.42×), Business English (6.69×), Historic site (4.38×), and Natural rubber (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.