Rascasse Audience Intelligence

Nike Running Target Market in United States

A data profile of the people who buy, follow and care about Nike Running in United States — modelled from more than twelve digital signal sources. Nike Running has an estimated audience of 681,398 people in United States.

#29among Sportswear in United States#3133among Brand in United States#1154in Fashion & Accessoires

The average Nike Running fan in United States is 29.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Digital camera, Christian Pulisic, Roland Garros, with strongest over-indexing on Digital camera (11.04× the country average).

Demographically, the Nike Running audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nike Running fan in United States is more male, around 29.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Digital camera.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nike Running profile in United States.

Audience size
681K
in United States
Gender
43.2%♀
56.8% male
Age
29.2
average years
Country rank
#30399
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nike Running

43.2% are female, 56.8% are male, average age 29.2.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Nike Running audience in United States
MetricValue
Female43.2%
Male56.8%
Average age29.2
Estimated audience size681,398
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Nike Running audience in United States
Age bracketShare%
16-1948%
20-2921%
30-3915%
40-4912%
50+4%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Nike Running audience comes from United States.

Worldwide audience distribution share by country for Nike Running
CountryShare
United States24.6%
France20.6%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nike Running audience in United States is strongest.

Fig. 05

Top regions by affinity

Nike Running customers by region in United States
#RegionReachAffinity×
01Oregon~20K2.08×
02New York~70K1.74×
03California~100K1.66×
04Washington, District of Columbia~3K1.51×
05Massachusetts~20K1.45×
06Florida~60K1.34×
07New Jersey~20K1.29×
08Hawaii~4K1.26×
09Texas~70K1.23×
10Illinois~30K1.18×
11Washington~20K1.18×
12Georgia~20K1.15×
13Colorado~10K1.09×
14Connecticut~7K1.09×
15Utah~7K1.09×
16Virginia~20K1.08×
17Rhode Island~2K1.04×
18Nevada~7K1.02×
19Kansas~5K1.02×
20Arizona~10K1.00×
21Maryland~10K0.99×
22North Carolina~20K0.97×
23Pennsylvania~20K0.94×
24Oklahoma~7K0.94×
25Iowa~5K0.93×
26Alaska~1K0.93×
27Nebraska~3K0.91×
28North Dakota~1K0.91×
29Vermont~1K0.91×
30Minnesota~9K0.90×
31Montana~2K0.90×
32Delaware~2K0.90×
33South Dakota~1K0.89×
34Tennessee~10K0.88×
35Indiana~10K0.88×
36Arkansas~5K0.88×
37New Hampshire~2K0.88×
38Maine~2K0.88×
39Louisiana~8K0.87×
40New Mexico~3K0.87×
41Michigan~20K0.86×
42South Carolina~9K0.86×
43Alabama~8K0.86×
44Ohio~20K0.85×
45Idaho~3K0.84×
46Missouri~9K0.83×
47Kentucky~7K0.82×
48West Virginia~3K0.82×
49Mississippi~5K0.80×
50Wisconsin~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Nike Running, United States
0.78×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nike Running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nike Running audience
#·InterestCategoryAffinity×
01Christian PulisicSports20.00×
02Roland GarrosSports18.74×
03Digital cameraTechnology & Electronics11.04×
04Winter Olympic GamesSports9.84×
05White wineFood & Beverages6.50×
06Natural foodsFood & Beverages5.96×
07CrossFitSports5.21×
08Outback SteakhouseFood & Beverages4.82×
09Sneaker collectingFashion & Accessoires4.55×
10PhilanthropyArts & Culture4.04×
11GymnasticsSports3.94×
12Fast food restaurantsFood & Beverages3.69×
13SunglassesFashion & Accessoires3.21×
14Bank of AmericaBusiness & Career2.87×
15ToysGames2.38×
16Quality of lifeHealth2.15×
17ShoesFashion & Accessoires2.11×
18Luxury goodsFashion & Accessoires2.11×
19Physical fitnessSports1.91×
20TikTokInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nike Running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nike Running audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.54×
IndulgenceJOY1.97×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nike Running audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
CreativityOPEN0.85×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nike Running's target market in United States?

Nike Running's target market in United States covers an estimated 681,398 people, concentrated in California and Texas.

02

What is the gender split and age of Nike Running customers?

43.2% of the Nike Running audience are female, 56.8% are male, with an average age of 29.2 years.

03

Which brands do Nike Running fans like most?

Nike Running fans show strongest brand affinity for Digital camera (11.04×), Christian Pulisic (20×), and Roland Garros (18.74×) over the country average.

04

Where do Nike Running fans live in United States?

Nike Running fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nike Running fans also like?

Beyond Nike Running itself, the audience over-indexes on Christian Pulisic (20×), Roland Garros (18.74×), Winter Olympic Games (9.84×), and CrossFit (5.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Nike Running audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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