Nike Running Audience in United States

Nike Running logo

Nike Running has an estimated audience of 682,258 people in United States. 43.2% are female, 56.8% are male, average age 29.2. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, Google Earth, Google Maps, Pre-school playgroup.

The average Nike Running fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, Google Earth, with strongest over-indexing on Kia Sportage (43.42× the country average). Demographically, the Nike Running audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Nike Running fans

Demographic split for Nike Running audience in United States
MetricValue
Female43.2%
Male56.8%
Average age29.2
Estimated audience size682,258

Audience persona

The typical Nike Running fan in United States is more male, around 29.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Nike Running in United States
RegionReachAffinity
California130,7751.74×
Texas74,9941.28×
New York71,1191.87×
Florida64,0611.39×
Illinois29,2581.29×
Georgia25,2531.2×
New Jersey23,3951.35×
Pennsylvania22,5610.98×
North Carolina20,7281.01×
Massachusetts20,2551.51×
Virginia18,4871.11×
Ohio17,6900.84×
Washington17,3901.27×
Oregon16,2682.08×
Michigan14,9340.84×
Arizona13,9251×
Colorado12,6451.18×
Maryland12,3131.05×
Tennessee11,2250.82×
Indiana10,5720.85×
Missouri9,0590.82×
Minnesota9,0430.93×
South Carolina8,5700.83×
Alabama7,7000.81×
Connecticut7,3441.07×
Louisiana7,2690.83×
Wisconsin7,2630.71×
Nevada7,1071.08×
Oklahoma6,8580.91×
Utah6,7301.1×
Kentucky6,3880.75×
Kansas4,7290.88×
Iowa4,7280.84×
Arkansas4,2580.76×
Hawaii4,1061.4×
Mississippi3,6650.65×
Washington, District of Columbia3,6121.76×
Nebraska3,0050.88×
Idaho2,4000.7×
New Mexico2,3660.69×
Rhode Island2,2531.04×
New Hampshire1,9820.74×
Maine1,8810.77×
West Virginia1,7460.55×
Delaware1,4920.79×
Montana1,3840.73×
Alaska1,0450.72×
South Dakota9990.63×
North Dakota9400.67×
Vermont8800.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nike Running audience
BrandAffinityCategory
Kia Sportage43.42×Cars & Mobility
Honda HR-V28.95×Cars & Mobility
Google Earth11.22×Internet & Social Media
Google Maps3.89×Internet & Social Media
Pre-school playgroup32.35×Kids & Family
Indeed.com3.82×Business & Career
Autism Awareness7.98×Health
Bank of America3.23×Business & Career
Capital One3.22×Business & Career
Diabetes mellitus awareness5.34×Health
Jeep Grand Cherokee8.55×Cars & Mobility
Roland Garros16.22×Sports
Winter Olympic Games8.11×Sports
Kevin De Bruyne20×Sports
Enterprise Rent-A-Car4.11×Cars & Mobility
Singer-songwriter2.61×Music & Radio
Microblogging5.52×Technology & Electronics
Natural foods4.97×Food & Beverages
Digital camera5.15×Technology & Electronics
Apple Store4.53×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nike Running audience
TraitClusterScore
Convenience OrientationPREMIUM1.68
Luxury OrientationPREMIUM1.65
LGBTQ+ IdentityOPEN1.52
SustainabilityBALANCE1.5
IndulgenceJOY1.42
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Nike Running
CountryShare
United States24.7%
France20.8%
Germany7.3%

See Nike Running audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Nike Running have in United States?

Nike Running has an estimated audience of 682,258 people in United States, concentrated in California and Texas.

What is the gender split and age of Nike Running fans?

43.2% of Nike Running fans are female, 56.8% are male, with an average age of 29.2 years.

Which brands do Nike Running fans like most?

Nike Running fans show strongest brand affinity for Kia Sportage (43.42×), Honda HR-V (28.95×), and Google Earth (11.22×) over the country average.

Where do Nike Running fans live in United States?

Nike Running fans in United States are most concentrated in California (reach 130,775), Texas (reach 74,994), and New York (reach 71,119). These three regions account for the largest share of the active audience.

What other brands do Nike Running fans also like?

Beyond Nike Running itself, the audience over-indexes on Honda HR-V (28.95×), Google Earth (11.22×), Google Maps (3.89×), and Pre-school playgroup (32.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.