Nissan Stadium Audience in United States

Nissan Stadium logo

Nissan Stadium has an estimated audience of 1,108,179 people in United States. 44.0% are female, 56.0% are male, average age 36.7. Top regions: Tennessee, Kentucky, Texas. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.

The average Nissan Stadium fan in United States is 36.7 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Kentucky, Texas. Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (11.55× the country average). Demographically, the Nissan Stadium audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Nissan Stadium fans

Demographic split for Nissan Stadium audience in United States
MetricValue
Female44.0%
Male56.0%
Average age36.7
Estimated audience size1,108,179

Audience persona

The typical Nissan Stadium fan in United States is more male, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Nissan Stadium in United States
RegionReachAffinity
Tennessee387,67617.44×
Kentucky50,5223.64×
Texas45,0600.47×
California44,0390.36×
Florida35,1370.47×
Georgia30,4180.89×
Illinois29,6580.8×
Alabama28,6941.85×
New York26,2160.42×
Indiana25,9071.28×
Ohio25,7050.75×
Missouri24,0641.35×
North Carolina22,0630.66×
Virginia16,0510.59×
Michigan15,9730.55×
Pennsylvania15,9550.43×
Wisconsin14,4920.87×
Mississippi13,3831.47×
New Jersey12,3810.44×
Minnesota12,1040.76×
Iowa11,7421.29×
South Carolina11,4720.69×
Massachusetts11,1330.51×
Arkansas9,8901.08×
Louisiana8,1760.57×
Arizona7,8020.34×
Washington7,5130.34×
Colorado7,2680.42×
Maryland6,8570.36×
Oklahoma6,2210.51×
Kansas5,0730.58×
Connecticut4,9580.45×
Nevada4,2130.39×
Nebraska4,0140.72×
Oregon3,7890.3×
West Virginia3,7470.73×
Utah3,6900.37×
New Hampshire2,0630.47×
New Mexico1,8670.34×
Idaho1,8050.32×
North Dakota1,7960.79×
South Dakota1,5950.62×
Maine1,5670.39×
Washington, District of Columbia1,5620.47×
Rhode Island1,5420.44×
Montana1,5180.49×
Hawaii1,4820.31×
Delaware9210.3×
Vermont6190.32×
Alaska5800.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Stadium audience
BrandAffinityCategory
Goop11.55×Internet & Social Media
Governor of Michigan14.46×Politics & Society
Mathcore15.03×Music & Radio
Grinch7.13×Movies & TV
Hipster16.09×Politics & Society
Wok10.26×Food & Beverages
Google Home9.62×Technology & Electronics
Harlow17.31×Travel & Leisure
Fairy godmother10.78×Literature
No Escape (1994 film)15.9×Movies & TV
Elsword21.79×Games
Vocal harmony5.87×Music & Radio
Hibachi10.14×Food & Beverages
La Jolla10.79×Travel & Leisure
Historic site4.86×Arts & Culture
Guitarist (magazine)12.54×Music & Radio
headspace10.09×Health
TV Fanatic11.1×Movies & TV
Grace Slick8.63×Music & Radio
El Paso County, Colorado12.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Stadium audience
TraitClusterScore
ExtroversionTHRILL1.05
Social Media UsageJOY1.03
Sports ActivityPOWER0.97
LGBTQ+ IdentityOPEN0.96
Early Adopter MentalityPOWER0.95
Risk AppetiteTHRILL0.92

Worldwide distribution

Worldwide audience distribution share by country for Nissan Stadium
CountryShare
United States73.2%
Japan16.1%
Canada2.9%

See Nissan Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Nissan Stadium have in United States?

Nissan Stadium has an estimated audience of 1,108,179 people in United States, concentrated in Tennessee and Kentucky.

What is the gender split and age of Nissan Stadium fans?

44.0% of Nissan Stadium fans are female, 56.0% are male, with an average age of 36.7 years.

Which brands do Nissan Stadium fans like most?

Nissan Stadium fans show strongest brand affinity for Goop (11.55×), Governor of Michigan (14.46×), and Mathcore (15.03×) over the country average.

Where do Nissan Stadium fans live in United States?

Nissan Stadium fans in United States are most concentrated in Tennessee (reach 387,676), Kentucky (reach 50,522), and Texas (reach 45,060). These three regions account for the largest share of the active audience.

What other brands do Nissan Stadium fans also like?

Beyond Nissan Stadium itself, the audience over-indexes on Governor of Michigan (14.46×), Mathcore (15.03×), Grinch (7.13×), and Hipster (16.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.