Rascasse Audience Intelligence

Nissan Stadium Audience in United States

A data profile of the people who buy, follow and care about Nissan Stadium in United States — modelled from more than twelve digital signal sources. Nissan Stadium has an estimated audience of 2,069,758 people in United States.

#25among Stadium in United States#1079among POI in United States#1249in Sports

The average Nissan Stadium fan in United States is 38.6 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Kentucky, California.

Top brand affinities include NFL, Aaron Rodgers, Mixed martial arts, with strongest over-indexing on NFL (1.64× the country average).

Demographically, the Nissan Stadium audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Stadium fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Stadium profile in United States.

Audience size
2.1M
in United States
Gender
36.8%♀
63.2% male
Age
38.6
average years
Country rank
#13870
POI in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Stadium fans

36.8% are female, 63.2% are male, average age 38.6.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Nissan Stadium audience in United States
MetricValue
Female36.8%
Male63.2%
Average age38.6
Estimated audience size2,069,758
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Nissan Stadium audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

83.1%

of the worldwide Nissan Stadium audience comes from United States.

Worldwide audience distribution share by country for Nissan Stadium
CountryShare
United States83.1%
Japan10.1%
Canada1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~500K22.24×
02Kentucky~40K2.91×
03Alabama~30K1.70×
04Mississippi~10K1.40×
05Missouri~20K1.05×
06Indiana~20K1.03×
07Arkansas~9K0.98×
08Iowa~9K0.98×
09North Dakota~2K0.94×
10Georgia~30K0.78×
11West Virginia~4K0.72×
12Illinois~30K0.69×
13Wisconsin~10K0.68×
14South Dakota~2K0.68×
15Ohio~20K0.64×
16Nebraska~4K0.64×
17Alaska~2K0.63×
18Vermont~1K0.63×
19South Carolina~10K0.62×
20Montana~2K0.62×
21North Carolina~20K0.61×
22Minnesota~10K0.61×
23Rhode Island~2K0.58×
24Kansas~5K0.57×
25Louisiana~8K0.56×
26New Hampshire~3K0.56×
27Maine~2K0.55×
28Virginia~20K0.54×
29Delaware~2K0.54×
30Washington, District of Columbia~2K0.53×
31New Mexico~3K0.50×
32Oklahoma~6K0.49×
33Hawaii~2K0.49×
34Massachusetts~10K0.48×
35Idaho~3K0.48×
36Michigan~10K0.47×
37Connecticut~5K0.47×
38Florida~30K0.43×
39Pennsylvania~20K0.43×
40Utah~4K0.42×
41Maryland~8K0.41×
42Colorado~7K0.41×
43Nevada~5K0.41×
44Texas~40K0.40×
45New Jersey~10K0.40×
46New York~20K0.38×
47Washington~9K0.38×
48Oregon~5K0.38×
49Arizona~8K0.35×
50California~40K0.33×
Fig. 06

Affinity by region

Affinity by region — Nissan Stadium, United States
0.33×1.00×22.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Stadium audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.30×
02Dak PrescottSports3.16×
03StadiumSports3.11×
04LSU Tigers footballSports2.91×
05Luka DončićSports2.83×
06World SeriesSports2.82×
07Aaron RodgersSports2.73×
08Minnesota TimberwolvesSports2.22×
09BPCars & Mobility2.01×
10San Francisco 49ersSports2.00×
11Monday Night FootballSports1.93×
12Anime conventionLiterature1.84×
13Mixed martial artsSports1.76×
14CBS SportsMovies & TV1.73×
15NFLSports1.64×
16NBA playoffsSports1.64×
17FandomLiterature1.62×
18Super BowlSports1.56×
19NBA FinalsSports1.53×
20Golden State WarriorsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Stadium audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.84×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Stadium have in United States?

Nissan Stadium has an estimated audience of 2,069,758 people in United States, concentrated in Tennessee and Kentucky.

02

What is the gender split and age of Nissan Stadium fans?

36.8% of Nissan Stadium fans are female, 63.2% are male, with an average age of 38.6 years.

03

Which brands do Nissan Stadium fans like most?

Nissan Stadium fans show strongest brand affinity for NFL (1.64×), Aaron Rodgers (2.73×), and Mixed martial arts (1.76×) over the country average.

04

Where do Nissan Stadium fans live in United States?

Nissan Stadium fans in United States are most concentrated in Tennessee (reach ~500K), Kentucky (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Stadium fans also like?

Beyond Nissan Stadium itself, the audience over-indexes on Aaron Rodgers (2.73×), Mixed martial arts (1.76×), NBA playoffs (1.64×), and CBS Sports (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See Nissan Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →