Rascasse Audience Intelligence

Nocta Target Market in United States

A data profile of the people who buy, follow and care about Nocta in United States — modelled from more than twelve digital signal sources. Nocta has an estimated audience of 484,012 people in United States.

#24among Streetwear in United States#3830among Brand in United States#1345in Fashion & Accessoires

Nocta fans in United States are concentrated in California, with strong brand affinity for Sneaker collecting.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sneaker collecting, TikTok, Luxury goods, with strongest over-indexing on Sneaker collecting (5.46× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nocta fan in United States shows strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nocta profile in United States.

Audience size
484K
in United States
Country rank
#37369
Brand in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nocta

Fig. 02

Gender split

Demographic split for Nocta audience in United States
MetricValue
Estimated audience size484,012
Fig. 04

Worldwide distribution

17.5%

of the worldwide Nocta audience comes from United States.

Worldwide audience distribution share by country for Nocta
CountryShare
United States17.5%
France14.5%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nocta audience in United States is strongest.

Fig. 05

Top regions by affinity

Nocta customers by region in United States
#RegionReachAffinity×
01New York~50K2.04×
02California~80K1.66×
03New Jersey~20K1.65×
04Washington, District of Columbia~2K1.58×
05Connecticut~7K1.48×
06Maryland~10K1.44×
07Oregon~7K1.43×
08Texas~50K1.27×
09Illinois~20K1.27×
10Massachusetts~10K1.27×
11Florida~40K1.24×
12Rhode Island~2K1.24×
13Nevada~5K1.23×
14Georgia~20K1.19×
15Arizona~10K1.19×
16Washington~10K1.16×
17Hawaii~2K1.15×
18Virginia~10K1.14×
19New Mexico~2K1.07×
20Michigan~10K1.05×
21Pennsylvania~20K1.04×
22Alaska<1K0.99×
23Utah~4K0.97×
24Delaware~1K0.96×
25Colorado~7K0.93×
26North Carolina~10K0.90×
27Indiana~7K0.89×
28Kentucky~5K0.89×
29Kansas~3K0.85×
30Minnesota~5K0.84×
31Louisiana~5K0.84×
32Nebraska~2K0.83×
33Vermont<1K0.83×
34New Hampshire~1K0.82×
35Ohio~10K0.81×
36North Dakota<1K0.81×
37Wisconsin~5K0.80×
38Tennessee~7K0.79×
39Missouri~6K0.79×
40Oklahoma~4K0.79×
41West Virginia~2K0.79×
42South Dakota<1K0.79×
43Idaho~2K0.78×
44Maine~1K0.76×
45Alabama~5K0.75×
46Arkansas~3K0.75×
47Montana<1K0.75×
48South Carolina~5K0.74×
49Iowa~3K0.74×
50Mississippi~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Nocta, United States
0.72×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nocta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nocta audience
#·InterestCategoryAffinity×
01Sneaker collectingFashion & Accessoires5.46×
02PumaFashion & Accessoires5.29×
03Air JordanFashion & Accessoires5.03×
04DancehallsMusic & Radio2.93×
05Drop shippingShopping2.86×
06StreetwearFashion & Accessoires2.75×
07LivemusicMusic & Radio2.51×
08Digital photographyBusiness & Career2.41×
09AdidasFashion & Accessoires2.40×
10Music festivalsMusic & Radio2.33×
11NikeFashion & Accessoires2.28×
12TikTokInternet & Social Media2.10×
13Mobile gameGames2.07×
14Luxury goodsFashion & Accessoires1.84×
15SpotifyInternet & Social Media1.72×
16HobbyHome & Garden1.66×
17Android (operating system)Technology & Electronics1.65×
18ConcertsMusic & Radio1.61×
19Music videosMusic & Radio1.56×
20Electronic musicMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nocta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nocta audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.74×
Luxury OrientationPREMIUM1.50×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nocta audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
PatriotismCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nocta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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