Nocta Audience in United States

Nocta has an estimated audience of 452,340 people in United States. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Houston Astros, Honda HR-V, Google Maps, Indeed.com.

Nocta fans in United States are concentrated in California, with strong brand affinity for Kia Sportage. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Houston Astros, Honda HR-V, with strongest over-indexing on Kia Sportage (42.24× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Nocta fans

Demographic split for Nocta audience in United States
MetricValue
Estimated audience size452,340

Audience persona

The typical Nocta fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Nocta in United States
RegionReachAffinity
California88,6171.78×
Texas52,9741.36×
New York52,4682.08×
Florida40,7841.33×
Illinois20,1161.33×
New Jersey19,2591.67×
Georgia18,1291.3×
Pennsylvania16,2011.06×
Virginia12,8851.17×
Michigan12,4901.06×
North Carolina12,4850.92×
Arizona11,8391.28×
Ohio11,0900.8×
Maryland11,0761.42×
Massachusetts11,0671.24×
Washington10,9791.21×
Oregon7,5491.46×
Indiana7,4090.9×
Colorado7,0971×
Tennessee7,0440.78×
Connecticut6,7061.48×
Missouri5,7110.78×
Nevada5,5781.27×
Kentucky5,3110.94×
Minnesota5,3020.82×
Wisconsin5,0380.74×
Louisiana4,8410.83×
South Carolina4,7900.7×
Alabama4,6810.74×
Utah4,1461.02×
Oklahoma3,8810.77×
Kansas2,6810.75×
Iowa2,5640.69×
Arkansas2,4890.67×
New Mexico2,3911.05×
Hawaii2,3391.2×
Mississippi2,2330.6×
Washington, District of Columbia2,1441.58×
Rhode Island1,8661.3×
Nebraska1,6460.73×
Idaho1,5720.69×
West Virginia1,3090.62×
New Hampshire1,1960.67×
Delaware1,1190.9×
Maine9630.59×
Alaska8710.9×
Montana6930.55×
North Dakota6020.65×
Vermont5210.66×
South Dakota5060.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nocta audience
BrandAffinityCategory
Kia Sportage42.24×Cars & Mobility
Houston Astros9.66×Sports
Honda HR-V27.73×Cars & Mobility
Google Maps4.15×Internet & Social Media
Indeed.com4.01×Business & Career
Pre-school playgroup30.49×Kids & Family
Sneaker collecting5.66×Fashion & Accessoires
Streetwear4.45×Fashion & Accessoires
Los Angeles Dodgers5.88×Sports
Enterprise Rent-A-Car4.95×Cars & Mobility
Capital One2.85×Business & Career
Jeep Grand Cherokee7.68×Cars & Mobility
Los Angeles Lakers3.58×Sports
Boston Celtics4.08×Sports
Nike3.21×Fashion & Accessoires
Cleveland Cavaliers4.61×Sports
Spotify2×Internet & Social Media
Apple Store4.61×Shopping
Aaliyah9.95×Music & Radio
TikTok1.76×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nocta audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.16
Early Adopter MentalityPOWER1.99
Luxury OrientationPREMIUM1.52
Design AffinityPREMIUM1.21
SustainabilityBALANCE1.19
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Nocta
CountryShare
United States16.1%
France15.9%
Italy11.1%

See Nocta audiences in other countries

More Streetwear audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Nocta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.