Rascasse Audience Intelligence

Numbers Audience in United States

A data profile of the people who buy, follow and care about Numbers in United States — modelled from more than twelve digital signal sources. Numbers has an estimated audience of 3,618,164 people in United States.

#95among Concert venue in United States#643among POI in United States#846in Music & Radio

The average Numbers fan in United States is 40.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Concerts, Bars, Foodie, with strongest over-indexing on Concerts (2.09× the country average).

Demographically, the Numbers audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Numbers fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Numbers profile in United States.

Audience size
3.6M
in United States
Gender
53.3%♀
46.7% male
Age
40.6
average years
Country rank
#8764
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Numbers fans

53.3% are female, 46.7% are male, average age 40.6.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Numbers audience in United States
MetricValue
Female53.3%
Male46.7%
Average age40.6
Estimated audience size3,618,164
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Numbers audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Numbers audience comes from United States.

Worldwide audience distribution share by country for Numbers
CountryShare
India28.1%
United States26.9%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Numbers audience in United States is strongest.

Fig. 05

Top regions by affinity

Numbers fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.46×
02Louisiana~60K1.45×
03Mississippi~40K1.42×
04Alabama~60K1.27×
05Oklahoma~50K1.27×
06Arkansas~30K1.21×
07Georgia~100K1.18×
08Kentucky~50K1.17×
09South Carolina~60K1.14×
10New Mexico~20K1.14×
11New York~200K1.10×
12Missouri~60K1.10×
13West Virginia~20K1.10×
14Florida~300K1.09×
15North Carolina~100K1.09×
16Tennessee~70K1.09×
17Indiana~70K1.09×
18Ohio~100K1.07×
19Nevada~30K1.06×
20California~400K1.03×
21Michigan~90K1.03×
22Maryland~60K1.02×
23Arizona~70K1.00×
24Pennsylvania~100K0.99×
25Kansas~30K0.99×
26Virginia~80K0.96×
27South Dakota~8K0.96×
28New Jersey~80K0.95×
29Iowa~30K0.94×
30North Dakota~7K0.94×
31Illinois~100K0.93×
32Connecticut~30K0.92×
33Delaware~9K0.91×
34Wisconsin~50K0.90×
35Nebraska~20K0.90×
36Hawaii~10K0.90×
37Alaska~7K0.90×
38Idaho~20K0.89×
39Massachusetts~60K0.88×
40Minnesota~40K0.88×
41Oregon~30K0.88×
42Washington~60K0.86×
43Utah~30K0.84×
44Maine~10K0.84×
45Montana~8K0.84×
46Colorado~50K0.83×
47Rhode Island~9K0.80×
48Washington, District of Columbia~8K0.77×
49New Hampshire~10K0.73×
50Vermont~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Numbers, United States
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Numbers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Numbers audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.09×
02Compact carCars & Mobility1.83×
03Labor DayPolitics & Society1.74×
04Movie theaterMovies & TV1.63×
05VinegarFood & Beverages1.61×
06LivemusicMusic & Radio1.60×
07VoucherShopping1.60×
08Credit unionBusiness & Career1.58×
09Us WeeklyInternet & Social Media1.57×
10Social media marketingBusiness & Career1.56×
11FlatbreadFood & Beverages1.56×
12MeteorologyHome & Garden1.55×
13Political scienceBusiness & Career1.55×
14Talk radioMusic & Radio1.54×
15FoodieFood & Beverages1.53×
16DeodorantBeauty & Wellness1.53×
17BarsTravel & Leisure1.52×
18FacialBeauty & Wellness1.52×
19Drill bitHome & Garden1.51×
20Driver's licenseCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Numbers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Numbers audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
IndulgenceJOY1.24×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Numbers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
CreativityOPEN0.90×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Numbers have in United States?

Numbers has an estimated audience of 3,618,164 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Numbers fans?

53.3% of Numbers fans are female, 46.7% are male, with an average age of 40.6 years.

03

Which brands do Numbers fans like most?

Numbers fans show strongest brand affinity for Concerts (2.09×), Bars (1.52×), and Foodie (1.53×) over the country average.

04

Where do Numbers fans live in United States?

Numbers fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Numbers fans also like?

Beyond Numbers itself, the audience over-indexes on Bars (1.52×), Foodie (1.53×), Livemusic (1.6×), and Movie theater (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See Numbers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Numbers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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