A data profile of the people who buy, follow and care about Ocean Conservancy in United States — modelled from more than twelve digital signal sources. Ocean Conservancy has an estimated audience of 554,657 people in United States.
The average Ocean Conservancy fan in United States is 37.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, New York.
Top brand affinities include Sustainable energy, Bob Evans, Renewable energy, with strongest over-indexing on Sustainable energy (7.84× the country average).
Demographically, the Ocean Conservancy audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ocean Conservancy fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Ocean Conservancy profile in United States.
62.4% are female, 37.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 37.4 |
| Estimated audience size | 554,657 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 18% | |
| 30-39 | 14% | |
| 40-49 | 17% | |
| 50+ | 22% |
of the worldwide Ocean Conservancy audience comes from United States.
| Country | Share |
|---|---|
| United States | 92.9% |
| United Kingdom | 1.4% |
| India | 1.1% |
Where the Ocean Conservancy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 7.47× | |
| 02 | Alaska | ~3K | 2.94× | |
| 03 | Maryland | ~20K | 2.06× | |
| 04 | Virginia | ~20K | 1.61× | |
| 05 | Rhode Island | ~3K | 1.46× | |
| 06 | Oregon | ~9K | 1.40× | |
| 07 | Hawaii | ~3K | 1.25× | |
| 08 | Washington | ~10K | 1.21× | |
| 09 | Maine | ~2K | 1.20× | |
| 10 | Vermont | ~1K | 1.10× | |
| 11 | Massachusetts | ~10K | 1.08× | |
| 12 | Connecticut | ~6K | 1.03× | |
| 13 | Florida | ~40K | 1.00× | |
| 14 | California | ~60K | 0.98× | |
| 15 | New Hampshire | ~2K | 0.97× | |
| 16 | Montana | ~1K | 0.96× | |
| 17 | Delaware | ~1K | 0.95× | |
| 18 | North Dakota | ~1K | 0.95× | |
| 19 | Colorado | ~8K | 0.93× | |
| 20 | South Dakota | ~1K | 0.93× | |
| 21 | New Mexico | ~2K | 0.89× | |
| 22 | West Virginia | ~2K | 0.88× | |
| 23 | Idaho | ~2K | 0.87× | |
| 24 | Nebraska | ~2K | 0.86× | |
| 25 | New York | ~30K | 0.85× | |
| 26 | Mississippi | ~4K | 0.85× | |
| 27 | Arkansas | ~4K | 0.83× | |
| 28 | Kansas | ~4K | 0.82× | |
| 29 | Iowa | ~4K | 0.80× | |
| 30 | Wisconsin | ~7K | 0.79× | |
| 31 | North Carolina | ~10K | 0.78× | |
| 32 | South Carolina | ~7K | 0.78× | |
| 33 | Minnesota | ~6K | 0.78× | |
| 34 | Oklahoma | ~5K | 0.78× | |
| 35 | New Jersey | ~10K | 0.77× | |
| 36 | Louisiana | ~5K | 0.77× | |
| 37 | Utah | ~4K | 0.77× | |
| 38 | Kentucky | ~5K | 0.76× | |
| 39 | Nevada | ~4K | 0.76× | |
| 40 | Alabama | ~6K | 0.74× | |
| 41 | Pennsylvania | ~10K | 0.73× | |
| 42 | Missouri | ~6K | 0.72× | |
| 43 | Michigan | ~10K | 0.70× | |
| 44 | Arizona | ~8K | 0.69× | |
| 45 | Indiana | ~7K | 0.69× | |
| 46 | Illinois | ~10K | 0.68× | |
| 47 | Tennessee | ~7K | 0.67× | |
| 48 | Ohio | ~10K | 0.64× | |
| 49 | Georgia | ~10K | 0.63× | |
| 50 | Texas | ~20K | 0.51× |
The strongest cross-interests of the Ocean Conservancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Evans | Food & Beverages | 13.60× | ||
| 02 | Sleeping positions | Health | 13.60× | ||
| 03 | Water pollution | Politics & Society | 12.89× | ||
| 04 | Endangered species | Pets & Animals | 9.68× | ||
| 05 | Alex Honnold | Sports | 9.13× | ||
| 06 | Sustainable energy | Home & Garden | 7.84× | ||
| 07 | Michelle Rodriguez | Movies & TV | 7.64× | ||
| 08 | Stuttgart | Travel & Leisure | 6.35× | ||
| 09 | Renewable energy | Business & Career | 5.20× | ||
| 10 | Birdwatching | Pets & Animals | 4.76× | ||
| 11 | Politico | Politics & Society | 4.41× | ||
| 12 | RV park | Cars & Mobility | 3.33× | ||
| 13 | Charitable organization | Politics & Society | 3.31× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 3.11× | ||
| 15 | Wildlife photography | Technology & Electronics | 3.05× | ||
| 16 | Zoo | Kids & Family | 2.73× | ||
| 17 | Nonprofit organization | Politics & Society | 2.55× | ||
| 18 | Veterinary medicine | Business & Career | 2.30× | ||
| 19 | Organic food | Food & Beverages | 1.72× | ||
| 20 | American Airlines | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.63× | |
| Patriotism | CONSERVATISM | 2.69× | |
| Community Orientation | OPEN | 2.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Extroversion | THRILL | 0.93× |
Ocean Conservancy has an estimated audience of 554,657 people in United States, concentrated in California and Florida.
62.4% of Ocean Conservancy fans are female, 37.6% are male, with an average age of 37.4 years.
Ocean Conservancy fans show strongest brand affinity for Sustainable energy (7.84×), Bob Evans (13.6×), and Renewable energy (5.2×) over the country average.
Ocean Conservancy fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Ocean Conservancy itself, the audience over-indexes on Bob Evans (13.6×), Renewable energy (5.2×), Sleeping positions (13.6×), and Endangered species (9.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ocean Conservancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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