Ocean Conservancy Audience in United States

Ocean Conservancy logo

Ocean Conservancy has an estimated audience of 555,685 people in United States. 62.4% are female, 37.6% are male, average age 37.4. Top regions: California, Florida, New York. Top brand affinities: Product design, UK garage, Embroidery Library, Natural rubber, Stamp collecting.

The average Ocean Conservancy fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Product design, UK garage, Embroidery Library, with strongest over-indexing on Product design (4.74× the country average). Demographically, the Ocean Conservancy audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Ocean Conservancy fans

Demographic split for Ocean Conservancy audience in United States
MetricValue
Female62.4%
Male37.6%
Average age37.4
Estimated audience size555,685

Audience persona

The typical Ocean Conservancy fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Ocean Conservancy in United States
RegionReachAffinity
California67,6181.11×
Florida40,3071.07×
New York27,2760.88×
Virginia23,7541.75×
Maryland22,1222.32×
Texas20,8620.44×
Washington, District of Columbia14,2058.5×
Washington13,9571.25×
Massachusetts12,8371.17×
North Carolina12,1390.73×
Pennsylvania11,6760.62×
Illinois11,3230.61×
Oregon10,5191.65×
New Jersey9,9970.71×
Ohio8,9630.52×
Georgia8,7880.51×
Michigan8,2310.57×
Colorado8,1730.93×
Connecticut6,0191.08×
Arizona5,8310.51×
South Carolina5,3900.64×
Wisconsin5,1600.62×
Indiana4,7270.47×
Alaska4,6193.89×
Minnesota4,4260.56×
Tennessee4,3430.39×
Missouri3,9970.45×
Rhode Island3,9412.23×
Hawaii3,4391.44×
Louisiana3,1490.44×
Maine2,9061.46×
Kentucky2,8600.41×
Alabama2,2800.29×
Utah2,1680.44×
New Mexico2,0860.75×
Nevada2,0790.39×
New Hampshire2,0740.95×
Oklahoma1,9660.32×
Iowa1,8510.4×
Kansas1,7250.39×
Arkansas1,3980.31×
Vermont1,3351.37×
Mississippi1,2790.28×
Idaho1,2750.46×
Montana1,2720.82×
West Virginia1,2180.47×
Nebraska1,1140.4×
Delaware1,0990.72×
South Dakota8370.65×
North Dakota8150.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ocean Conservancy audience
BrandAffinityCategory
Product design4.74×Business & Career
UK garage9.23×Music & Radio
Embroidery Library21.79×Home & Garden
Natural rubber2.8×Cars & Mobility
Stamp collecting5.97×Home & Garden
Collectable1.86×Kids & Family
Urban Outfitters2.13×Shopping
Isometric exercise10.01×Sports
3D printing2.55×Technology & Electronics
Hipster9.4×Politics & Society
Joshua Jackson4.05×Movies & TV
Historic site3.74×Arts & Culture
Vocal harmony3.88×Music & Radio
9NEWS (KUSA)4.13×Movies & TV
Voter registration3.52×Politics & Society
Israel1.51×Travel & Leisure
Business English3.92×Business & Career
Janitor3.85×Home & Garden
Atkins diet3.07×Health
Pro-Ject2.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ocean Conservancy audience
TraitClusterScore
SustainabilityBALANCE3.45
Community OrientationOPEN1.88
PatriotismCONSERVATISM1.74
Early Adopter MentalityPOWER1.62
Pet OwnershipJOY1.56
Urban LifestyleOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Ocean Conservancy
CountryShare
United States93.0%
United Kingdom1.4%
India1.1%

See Ocean Conservancy audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Ocean Conservancy have in United States?

Ocean Conservancy has an estimated audience of 555,685 people in United States, concentrated in California and Florida.

What is the gender split and age of Ocean Conservancy fans?

62.4% of Ocean Conservancy fans are female, 37.6% are male, with an average age of 37.4 years.

Which brands do Ocean Conservancy fans like most?

Ocean Conservancy fans show strongest brand affinity for Product design (4.74×), UK garage (9.23×), and Embroidery Library (21.79×) over the country average.

Where do Ocean Conservancy fans live in United States?

Ocean Conservancy fans in United States are most concentrated in California (reach 67,618), Florida (reach 40,307), and New York (reach 27,276). These three regions account for the largest share of the active audience.

What other brands do Ocean Conservancy fans also like?

Beyond Ocean Conservancy itself, the audience over-indexes on UK garage (9.23×), Embroidery Library (21.79×), Natural rubber (2.8×), and Stamp collecting (5.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean Conservancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.