A data profile of the people who buy, follow and care about Oklahoma State University–Stillwater in United States — modelled from more than twelve digital signal sources. Oklahoma State University–Stillwater has an estimated audience of 2,427,929 people in United States.
The average Oklahoma State University–Stillwater fan in United States is 40.7 years old, balanced, and lives primarily in Oklahoma.
The audience is concentrated in Oklahoma, Texas, California.
Top brand affinities include Planet Fitness, AccuWeather, Oklahoma Sooners football, with strongest over-indexing on Planet Fitness (2.12× the country average).
Demographically, the Oklahoma State University–Stillwater audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Oklahoma State University–Stillwater fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Oklahoma State University–Stillwater profile in United States.
51.4% are female, 48.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 40.7 |
| Estimated audience size | 2,427,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Oklahoma State University–Stillwater audience comes from United States.
| Country | Share |
|---|---|
| United States | 84.5% |
| India | 2.6% |
| United Kingdom | 2.1% |
Where the Oklahoma State University–Stillwater audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~700K | 24.65× | |
| 02 | Arkansas | ~40K | 2.03× | |
| 03 | Kansas | ~40K | 1.87× | |
| 04 | Texas | ~300K | 1.61× | |
| 05 | Missouri | ~40K | 1.01× | |
| 06 | Wyoming | ~3K | 0.89× | |
| 07 | New Mexico | ~10K | 0.80× | |
| 08 | South Dakota | ~4K | 0.75× | |
| 09 | Nebraska | ~9K | 0.74× | |
| 10 | Iowa | ~10K | 0.72× | |
| 11 | North Dakota | ~4K | 0.71× | |
| 12 | Colorado | ~30K | 0.68× | |
| 13 | Alaska | ~3K | 0.65× | |
| 14 | Montana | ~4K | 0.64× | |
| 15 | Louisiana | ~20K | 0.63× | |
| 16 | Mississippi | ~10K | 0.60× | |
| 17 | Washington, District of Columbia | ~4K | 0.57× | |
| 18 | Delaware | ~4K | 0.55× | |
| 19 | West Virginia | ~6K | 0.54× | |
| 20 | Rhode Island | ~4K | 0.54× | |
| 21 | Idaho | ~6K | 0.53× | |
| 22 | Utah | ~10K | 0.52× | |
| 23 | Illinois | ~40K | 0.51× | |
| 24 | Tennessee | ~20K | 0.51× | |
| 25 | Alabama | ~20K | 0.51× | |
| 26 | Hawaii | ~5K | 0.51× | |
| 27 | Maine | ~4K | 0.51× | |
| 28 | New Hampshire | ~5K | 0.50× | |
| 29 | Oregon | ~10K | 0.48× | |
| 30 | Arizona | ~20K | 0.46× | |
| 31 | Indiana | ~20K | 0.46× | |
| 32 | Kentucky | ~10K | 0.46× | |
| 33 | Virginia | ~30K | 0.44× | |
| 34 | Minnesota | ~20K | 0.44× | |
| 35 | South Carolina | ~20K | 0.43× | |
| 36 | Maryland | ~20K | 0.42× | |
| 37 | Connecticut | ~10K | 0.42× | |
| 38 | Ohio | ~30K | 0.41× | |
| 39 | Nevada | ~10K | 0.41× | |
| 40 | Georgia | ~30K | 0.40× | |
| 41 | North Carolina | ~30K | 0.39× | |
| 42 | Michigan | ~20K | 0.39× | |
| 43 | Wisconsin | ~10K | 0.39× | |
| 44 | Washington | ~20K | 0.38× | |
| 45 | Massachusetts | ~20K | 0.35× | |
| 46 | Pennsylvania | ~30K | 0.34× | |
| 47 | California | ~90K | 0.33× | |
| 48 | Florida | ~50K | 0.33× | |
| 49 | New Jersey | ~20K | 0.33× | |
| 50 | New York | ~40K | 0.28× |
The strongest cross-interests of the Oklahoma State University–Stillwater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oklahoma Sooners football | Sports | 7.94× | ||
| 02 | AccuWeather | Home & Garden | 3.10× | ||
| 03 | Diaper bag | Kids & Family | 2.54× | ||
| 04 | Whataburger | Food & Beverages | 2.51× | ||
| 05 | Aaron Rodgers | Sports | 2.51× | ||
| 06 | Meteorology | Home & Garden | 2.48× | ||
| 07 | Planet Fitness | Sports | 2.12× | ||
| 08 | United Airlines | Travel & Leisure | 1.99× | ||
| 09 | Auction | Shopping | 1.91× | ||
| 10 | CBS Sports | Movies & TV | 1.89× | ||
| 11 | Internet & Social Media | 1.77× | |||
| 12 | Capital One | Business & Career | 1.73× | ||
| 13 | Fox News Channel | Movies & TV | 1.72× | ||
| 14 | Pizza Hut | Food & Beverages | 1.63× | ||
| 15 | Subway | Food & Beverages | 1.60× | ||
| 16 | McDonald's | Food & Beverages | 1.57× | ||
| 17 | Chick-fil-A | Food & Beverages | 1.56× | ||
| 18 | Nonprofit organization | Politics & Society | 1.54× | ||
| 19 | MSN | News | 1.53× | ||
| 20 | Burger King | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.81× | |
| Career Orientation | POWER | 1.51× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.79× |
Oklahoma State University–Stillwater has an estimated audience of 2,427,929 people in United States, concentrated in Oklahoma and Texas.
51.4% of Oklahoma State University–Stillwater fans are female, 48.6% are male, with an average age of 40.7 years.
Oklahoma State University–Stillwater fans show strongest brand affinity for Planet Fitness (2.12×), AccuWeather (3.1×), and Oklahoma Sooners football (7.94×) over the country average.
Oklahoma State University–Stillwater fans in United States are most concentrated in Oklahoma (reach ~700K), Texas (reach ~300K), and California (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Oklahoma State University–Stillwater itself, the audience over-indexes on AccuWeather (3.1×), Oklahoma Sooners football (7.94×), Reddit (1.77×), and Capital One (1.73×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Oklahoma State University–Stillwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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