Rascasse Audience Intelligence

Okra Audience in United States

A data profile of the people who buy, follow and care about Okra in United States — modelled from more than twelve digital signal sources. Okra has an estimated audience of 486,268 people in United States.

#47among Vegetable in United States#11521among Topic in United States#1985in Food & Beverages

The average Okra fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, FedEx, Barbecue, with strongest over-indexing on Pinterest (2.44× the country average).

Demographically, the Okra audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Okra fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Okra profile in United States.

Audience size
486K
in United States
Gender
67.5%♀
32.5% male
Age
42.3
average years
Country rank
#37274
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Okra fans

67.5% are female, 32.5% are male, average age 42.3.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Okra audience in United States
MetricValue
Female67.5%
Male32.5%
Average age42.3
Estimated audience size486,268
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Okra audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4923%
50+28%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Okra audience comes from United States.

Worldwide audience distribution share by country for Okra
CountryShare
United States15.8%
Ukraine15.7%
Thailand9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Okra audience in United States is strongest.

Fig. 05

Top regions by affinity

Okra fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~8K1.24×
02New York~30K1.19×
03California~60K1.15×
04Nebraska~3K1.15×
05Texas~50K1.14×
06Massachusetts~10K1.12×
07North Dakota~1K1.11×
08Florida~40K1.10×
09South Carolina~8K1.10×
10North Carolina~20K1.09×
11Maryland~9K1.09×
12Nevada~5K1.08×
13Washington~10K1.07×
14Arizona~10K1.06×
15Washington, District of Columbia~2K1.06×
16Georgia~20K1.05×
17New Jersey~10K1.04×
18Tennessee~10K1.04×
19Connecticut~5K1.04×
20Oregon~6K1.02×
21Idaho~2K1.02×
22Hawaii~2K1.02×
23Alaska~1K1.02×
24Pennsylvania~20K1.00×
25Minnesota~7K1.00×
26Oklahoma~5K1.00×
27Montana~1K1.00×
28South Dakota~1K1.00×
29Virginia~10K0.99×
30Colorado~8K0.99×
31Utah~4K0.99×
32Illinois~20K0.98×
33Iowa~4K0.97×
34Indiana~8K0.95×
35Kansas~4K0.95×
36Rhode Island~1K0.95×
37Ohio~10K0.93×
38Alabama~6K0.93×
39Michigan~10K0.92×
40Missouri~7K0.92×
41Delaware~1K0.92×
42Arkansas~4K0.89×
43New Mexico~2K0.89×
44Maine~2K0.88×
45Kentucky~5K0.87×
46Wisconsin~6K0.86×
47New Hampshire~2K0.86×
48Mississippi~3K0.84×
49West Virginia~2K0.82×
50Vermont<1K0.81×
Fig. 06

Affinity by region

Affinity by region — Okra, United States
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Okra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Okra audience
#·InterestCategoryAffinity×
01WokFood & Beverages9.70×
02Potato chipFood & Beverages4.25×
03Weather forecastingHome & Garden4.04×
04FedExBusiness & Career3.76×
05QVCMovies & TV3.49×
06Renewable energyBusiness & Career3.20×
07Sustainable energyHome & Garden2.98×
08Solar energyHome & Garden2.53×
09PinterestInternet & Social Media2.44×
10Mortgage loansBusiness & Career2.09×
11Discount storesShopping2.06×
12BarbecueFood & Beverages2.04×
13McDonald'sFood & Beverages1.92×
14SubwayFood & Beverages1.87×
15RedditInternet & Social Media1.77×
16Pizza HutFood & Beverages1.75×
17FurnitureHome & Garden1.67×
18ReligionBusiness & Career1.67×
19Country musicMusic & Radio1.59×
20BeerFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Okra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Okra audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
Healthy LifestyleBALANCE2.35×
Family OrientationCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Okra audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Okra have in United States?

Okra has an estimated audience of 486,268 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Okra fans?

67.5% of Okra fans are female, 32.5% are male, with an average age of 42.3 years.

03

Which brands do Okra fans like most?

Okra fans show strongest brand affinity for Pinterest (2.44×), FedEx (3.76×), and Barbecue (2.04×) over the country average.

04

Where do Okra fans live in United States?

Okra fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Okra fans also like?

Beyond Okra itself, the audience over-indexes on FedEx (3.76×), Barbecue (2.04×), Weather forecasting (4.04×), and Renewable energy (3.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Okra audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Okra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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