Okra Audience in United States
Okra has an estimated audience of 486,268 people in United States. 67.5% are female, 32.5% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Capital One, DocuSign.
The average Okra fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Okra audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Okra fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 42.3 |
| Estimated audience size | 486,268 |
Audience persona
The typical Okra fan in United States is more female, around 42.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,857 | 1.18× |
| Texas | 50,374 | 1.2× |
| Florida | 38,030 | 1.16× |
| New York | 33,939 | 1.25× |
| Pennsylvania | 16,677 | 1.02× |
| North Carolina | 16,543 | 1.13× |
| Illinois | 16,397 | 1.01× |
| Georgia | 15,806 | 1.06× |
| Ohio | 14,093 | 0.94× |
| New Jersey | 13,374 | 1.08× |
| Michigan | 12,020 | 0.95× |
| Virginia | 12,002 | 1.01× |
| Massachusetts | 11,315 | 1.18× |
| Washington | 11,011 | 1.13× |
| Arizona | 10,204 | 1.03× |
| Tennessee | 9,827 | 1.01× |
| Maryland | 9,267 | 1.11× |
| Indiana | 8,547 | 0.96× |
| Colorado | 8,123 | 1.06× |
| South Carolina | 8,033 | 1.1× |
| Missouri | 7,517 | 0.96× |
| Louisiana | 7,320 | 1.17× |
| Minnesota | 7,092 | 1.02× |
| Alabama | 6,198 | 0.91× |
| Wisconsin | 6,158 | 0.84× |
| Oregon | 5,834 | 1.05× |
| Oklahoma | 5,588 | 1.03× |
| Kentucky | 5,377 | 0.88× |
| Nevada | 5,154 | 1.1× |
| Connecticut | 5,000 | 1.03× |
| Utah | 4,317 | 0.99× |
| Iowa | 3,911 | 0.98× |
| Kansas | 3,596 | 0.94× |
| Arkansas | 3,459 | 0.86× |
| Mississippi | 3,139 | 0.78× |
| Nebraska | 2,742 | 1.12× |
| Idaho | 2,458 | 1.01× |
| New Mexico | 2,106 | 0.86× |
| Hawaii | 2,090 | 1× |
| West Virginia | 1,720 | 0.76× |
| New Hampshire | 1,610 | 0.84× |
| Washington, District of Columbia | 1,610 | 1.1× |
| Maine | 1,479 | 0.85× |
| Rhode Island | 1,431 | 0.92× |
| Montana | 1,322 | 0.98× |
| Delaware | 1,179 | 0.88× |
| South Dakota | 1,048 | 0.93× |
| North Dakota | 1,030 | 1.03× |
| Alaska | 1,006 | 0.97× |
| Wyoming | 655 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Capital One | 5.33× | Business & Career |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.61× | Internet & Social Media |
| Google Maps | 4.44× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.49 |
| Patriotism | CONSERVATISM | 1.7 |
| Indulgence | JOY | 1.58 |
| Price Sensitivity | PREMIUM | 1.42 |
| Need for Security | CONSERVATISM | 1.34 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Ukraine | 15.8% |
| Thailand | 9.1% |
See Okra audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Okra have in United States?
Okra has an estimated audience of 486,268 people in United States, concentrated in California and Texas.
What is the gender split and age of Okra fans?
67.5% of Okra fans are female, 32.5% are male, with an average age of 42.3 years.
Which brands do Okra fans like most?
Okra fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Okra fans live in United States?
Okra fans in United States are most concentrated in California (reach 62,857), Texas (reach 50,374), and Florida (reach 38,030). These three regions account for the largest share of the active audience.
What other brands do Okra fans also like?
Beyond Okra itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Capital One (5.33×), and DocuSign (15.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Okra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.