Oleksandr Usyk Audience in United States

Oleksandr Usyk has an estimated audience of 720,154 people in United States. 44.2% are female, 55.8% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Anthony Joshua, Tyson Fury, Khabib Nurmagomedov, Kit Harington, Toyota Supra.

The average Oleksandr Usyk fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Anthony Joshua, Tyson Fury, Khabib Nurmagomedov, with strongest over-indexing on Anthony Joshua (51.15× the country average). Demographically, the Oleksandr Usyk audience skews more male with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Boxing

Demographics of Oleksandr Usyk fans

Demographic split for Oleksandr Usyk audience in United States
MetricValue
Female44.2%
Male55.8%
Average age37.9
Estimated audience size720,154

Audience persona

The typical Oleksandr Usyk fan in United States is more male, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Anthony Joshua.

Top regions in United States

Top regions ranked by reach for Oleksandr Usyk in United States
RegionReachAffinity
California98,2201.24×
Texas71,1981.15×
New York53,7331.34×
Florida52,0791.07×
Illinois29,4611.23×
Pennsylvania28,6691.18×
New Jersey23,3901.28×
Ohio22,6001.02×
Georgia22,5081.01×
Michigan22,0541.17×
North Carolina21,7091×
Virginia18,6451.06×
Washington17,8491.24×
Massachusetts16,8251.19×
Arizona16,2411.1×
Maryland14,8021.2×
Tennessee13,5250.94×
Indiana13,4551.02×
Missouri11,0810.95×
Colorado10,7090.94×
Minnesota9,6090.93×
Alabama9,4350.94×
Louisiana9,4321.02×
South Carolina9,2570.85×
Oregon8,8691.07×
Nevada8,8231.27×
Connecticut8,7711.21×
Kentucky8,6650.96×
Wisconsin8,4150.78×
Oklahoma8,1391.02×
Iowa5,5130.93×
Utah5,2670.82×
Arkansas5,1450.87×
Kansas4,7220.83×
Mississippi4,6470.78×
Hawaii3,4821.12×
New Mexico3,3620.93×
West Virginia3,1940.95×
Nebraska3,0470.84×
Idaho2,7820.77×
New Hampshire2,5980.92×
Rhode Island2,5091.09×
Washington, District of Columbia2,4491.13×
Maine2,1800.85×
Delaware1,8100.91×
Montana1,7740.89×
Alaska1,4730.96×
North Dakota1,2760.86×
South Dakota1,1300.68×
Vermont9590.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oleksandr Usyk audience
BrandAffinityCategory
Anthony Joshua51.15×Sports
Tyson Fury61.19×Sports
Khabib Nurmagomedov52.4×Sports
Kit Harington25.62×Movies & TV
Toyota Supra19.71×Cars & Mobility
Judo10.37×Sports
Aikido18.66×Sports
Google Maps4.34×Internet & Social Media
Emilia Clarke13.13×Movies & TV
Broadcasting of sports events8.62×Movies & TV
Indeed.com3.86×Business & Career
Boxing6.95×Sports
JD Sports11.33×Shopping
Muhammad Ali12.43×Sports
Rick and Morty5.92×Movies & TV
Luka Dončić8.53×Sports
Planet Fitness3.02×Sports
Grappling6.21×Sports
Aaron Rodgers4.82×Sports
Taekwondo9.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oleksandr Usyk audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.49
Early Adopter MentalityPOWER1.45
Risk AppetiteTHRILL1.37
Sports ActivityPOWER1.27
PatriotismCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Oleksandr Usyk
CountryShare
United States17.8%
United Kingdom15.5%
Germany6.2%

See Oleksandr Usyk audiences in other countries

More Boxing audiences in United States

Frequently asked questions

How many fans does Oleksandr Usyk have in United States?

Oleksandr Usyk has an estimated audience of 720,154 people in United States, concentrated in California and Texas.

What is the gender split and age of Oleksandr Usyk fans?

44.2% of Oleksandr Usyk fans are female, 55.8% are male, with an average age of 37.9 years.

Which brands do Oleksandr Usyk fans like most?

Oleksandr Usyk fans show strongest brand affinity for Anthony Joshua (51.15×), Tyson Fury (61.19×), and Khabib Nurmagomedov (52.4×) over the country average.

Where do Oleksandr Usyk fans live in United States?

Oleksandr Usyk fans in United States are most concentrated in California (reach 98,220), Texas (reach 71,198), and New York (reach 53,733). These three regions account for the largest share of the active audience.

What other brands do Oleksandr Usyk fans also like?

Beyond Oleksandr Usyk itself, the audience over-indexes on Tyson Fury (61.19×), Khabib Nurmagomedov (52.4×), Kit Harington (25.62×), and Toyota Supra (19.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oleksandr Usyk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.