OpenSky Audience in United States

OpenSky logo

OpenSky has an estimated audience of 369,167 people in United States. 73.0% are female, 27.0% are male, average age 44.0. Top regions: Texas, California, Florida. Top brand affinities: Chasing Life, Visa Inc., Credit history, Chase (bank), FedEx.

The average OpenSky fan in United States is 44.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Chasing Life, Visa Inc., Credit history, with strongest over-indexing on Chasing Life (4274.37× the country average). Demographically, the OpenSky audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of OpenSky fans

Demographic split for OpenSky audience in United States
MetricValue
Female73.0%
Male27.0%
Average age44.0
Estimated audience size369,167

Audience persona

The typical OpenSky fan in United States is more female, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Chasing Life.

Top regions in United States

Top regions ranked by reach for OpenSky in United States
RegionReachAffinity
Texas45,1331.42×
California35,6560.88×
Florida32,9071.32×
New York22,5021.09×
Georgia19,9491.75×
North Carolina13,2191.19×
Pennsylvania12,9021.04×
Ohio12,7401.12×
Illinois12,2911×
Massachusetts11,9001.64×
Michigan10,3581.07×
Tennessee8,4071.14×
South Carolina8,3461.5×
Virginia8,3240.93×
Arizona8,1401.08×
New Jersey7,4170.79×
Missouri6,9881.17×
Indiana6,9701.03×
Louisiana6,8871.45×
Alabama6,7591.31×
Maryland6,5741.04×
Colorado5,5990.96×
Washington5,5180.75×
Wisconsin5,5090.99×
Nevada5,2881.48×
Kentucky4,5670.99×
Oklahoma4,3091.05×
Mississippi3,9281.29×
Minnesota3,8820.73×
Connecticut3,6720.99×
Arkansas3,4901.15×
Oregon3,1750.75×
Kansas2,4990.86×
Utah2,3710.72×
Iowa2,2410.74×
New Mexico2,1911.18×
Nebraska1,7820.96×
West Virginia1,7211×
Idaho1,3600.73×
New Hampshire1,2680.87×
Rhode Island1,2111.03×
Maine1,1640.88×
Delaware1,1381.12×
Hawaii9630.61×
Washington, District of Columbia9110.82×
Montana6050.59×
North Dakota4980.66×
South Dakota4620.54×
Alaska4290.54×
Vermont3630.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OpenSky audience
BrandAffinityCategory
Chasing Life4274.37×Movies & TV
Visa Inc.20.34×Business & Career
Credit history12×Business & Career
Chase (bank)6.34×Business & Career
FedEx5.68×Business & Career
Credit Karma5.92×Business & Career
United States Postal Service3.41×Business & Career
The UPS Store3.22×Shopping
T-Mobile2.61×Technology & Electronics
Capital One2.63×Business & Career
Personal finance1.69×Business & Career
Credit cards2.42×Business & Career
Macy's2.34×Shopping
Cash4.63×Business & Career
Wells Fargo2.27×Business & Career
Experian8.84×Business & Career
TikTok1.76×Internet & Social Media
Best Buy2.23×Shopping
Cashback reward program7.31×Shopping
CNN1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OpenSky audience
TraitClusterScore
Luxury OrientationPREMIUM3.67
Risk AppetiteTHRILL2.08
Urban LifestyleOPEN1.87
IndulgenceJOY1.76
Quality AwarenessPREMIUM1.74
SustainabilityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for OpenSky
CountryShare
United States67.7%
China4.9%
Japan3.8%

See OpenSky audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does OpenSky have in United States?

OpenSky has an estimated audience of 369,167 people in United States, concentrated in Texas and California.

What is the gender split and age of OpenSky fans?

73.0% of OpenSky fans are female, 27.0% are male, with an average age of 44.0 years.

Which brands do OpenSky fans like most?

OpenSky fans show strongest brand affinity for Chasing Life (4274.37×), Visa Inc. (20.34×), and Credit history (12×) over the country average.

Where do OpenSky fans live in United States?

OpenSky fans in United States are most concentrated in Texas (reach 45,133), California (reach 35,656), and Florida (reach 32,907). These three regions account for the largest share of the active audience.

What other brands do OpenSky fans also like?

Beyond OpenSky itself, the audience over-indexes on Visa Inc. (20.34×), Credit history (12×), Chase (bank) (6.34×), and FedEx (5.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OpenSky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.