Oscar Health Audience in United States
Oscar Health has an estimated audience of 673,346 people in United States. 61.5% are female, 38.5% are male, average age 43.1. Top brand affinities: Urban Outfitters, Israel, Nationality, Pro-Ject, Jesse Plemons.
Top brand affinities include Urban Outfitters, Israel, Nationality, with strongest over-indexing on Urban Outfitters (1.5× the country average). Demographically, the Oscar Health audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Oscar Health fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.1 |
| Estimated audience size | 673,346 |
Audience persona
The typical Oscar Health fan in United States is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 1.5× | Shopping |
| Israel | 1.51× | Travel & Leisure |
| Nationality | 1.5× | Politics & Society |
| Pro-Ject | 2.41× | Music & Radio |
| Jesse Plemons | 1.98× | Movies & TV |
| Jaws | 3.12× | Movies & TV |
| Goop | 2.8× | Internet & Social Media |
| Zoo Tycoon (series) | 10.27× | Games |
| Queens College, City University of New York | 3.64× | Business & Career |
| UK garage | 2.71× | Music & Radio |
| Home staging | 2.56× | Home & Garden |
| Grinch | 1.93× | Movies & TV |
| Nebraska Cornhuskers football | 1.73× | Sports |
| Vocal harmony | 2.01× | Music & Radio |
| Jezebel (film) | 3.02× | Movies & TV |
| Historic site | 1.82× | Arts & Culture |
| South Asian cuisine | 3.79× | Food & Beverages |
| Cam Ward | 1.53× | Sports |
| Nuts (film) | 2.31× | Movies & TV |
| Layne Staley | 2.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Family Orientation | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.27 |
| Mindfulness | BALANCE | 1.25 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.1% |
| China | 3.1% |
| Germany | 1.8% |
See Oscar Health audiences in other countries
More Insurances audiences in United States
- Wells Fargo (64,216,926)
- Progressive Corporation (20,643,591)
- GEICO (17,497,369)
- Kaiser Permanente (7,354,672)
- Aetna (5,659,029)
How to read this data
Audience size is the estimated number of people in United States who actively search for Oscar Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.