Oscar Health Audience in United States
Oscar Health has an estimated audience of 673,346 people in United States. 61.5% are female, 38.5% are male, average age 43.1. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Capital One, PSV Eindhoven, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Capital One, with strongest over-indexing on Autism Awareness (10.25× the country average). Demographically, the Oscar Health audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Oscar Health fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.1 |
| Estimated audience size | 673,346 |
Audience persona
The typical Oscar Health fan in United States is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 10.25× | Health |
| Diabetes mellitus awareness | 6.94× | Health |
| Capital One | 3.94× | Business & Career |
| PSV Eindhoven | 30.29× | Sports |
| Singer-songwriter | 3.27× | Music & Radio |
| Microblogging | 6.89× | Technology & Electronics |
| Google Maps | 2.66× | Internet & Social Media |
| MSN | 2.62× | News |
| Income tax | 7.14× | Business & Career |
| Indeed.com | 2.39× | Business & Career |
| United States Postal Service | 2.31× | Business & Career |
| DeviantArt | 3.84× | Internet & Social Media |
| Planet Fitness | 2.1× | Sports |
| River cruise | 7.49× | Travel & Leisure |
| Enterprise Rent-A-Car | 2.96× | Cars & Mobility |
| Beetlejuice | 2.13× | Movies & TV |
| Staples (Canada) | 2.24× | Business & Career |
| CarGurus | 2.45× | Cars & Mobility |
| Preventive healthcare | 2.98× | Health |
| Digital health | 15× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Family Orientation | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.27 |
| Mindfulness | BALANCE | 1.25 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.1% |
| China | 3.1% |
| Germany | 1.8% |
See Oscar Health audiences in other countries
More Insurances audiences in United States
- Wells Fargo (64,216,926)
- Progressive Corporation (20,643,591)
- GEICO (17,497,369)
- Kaiser Permanente (7,354,672)
- Aetna (5,659,029)
How to read this data
Audience size is the estimated number of people in United States who actively search for Oscar Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.