Rascasse Audience Intelligence

Oscar Robertson Audience in United States

A data profile of the people who buy, follow and care about Oscar Robertson in United States — modelled from more than twelve digital signal sources. Oscar Robertson has an estimated audience of 533,395 people in United States.

#490among Basketball in United States#8516among Person in United States#3404in Sports

The average Oscar Robertson fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sacramento Kings, Boston Celtics, Rotten Tomatoes, with strongest over-indexing on Sacramento Kings (32.74× the country average).

Demographically, the Oscar Robertson audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oscar Robertson fan in United States is more male, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Sacramento Kings.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oscar Robertson profile in United States.

Audience size
533K
in United States
Gender
0.0%♀
100.0% male
Age
37.4
average years
Country rank
#35277
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oscar Robertson fans

0.0% are female, 100.0% are male, average age 37.4.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for Oscar Robertson audience in United States
MetricValue
Female0.0%
Male100.0%
Average age37.4
Estimated audience size533,395
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Oscar Robertson audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Oscar Robertson audience comes from United States.

Worldwide audience distribution share by country for Oscar Robertson
CountryShare
United States95.4%
Italy2.4%
Germany2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oscar Robertson audience in United States is strongest.

Fig. 05

Top regions by affinity

Oscar Robertson fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K2.52×
02Ohio~30K1.75×
03Wisconsin~10K1.53×
04Kentucky~9K1.45×
05Illinois~20K1.43×
06Mississippi~5K1.29×
07Georgia~20K1.26×
08Maryland~10K1.26×
09Louisiana~8K1.23×
10Tennessee~10K1.17×
11South Carolina~9K1.16×
12Washington, District of Columbia~2K1.16×
13North Carolina~20K1.15×
14New Jersey~10K1.13×
15Delaware~2K1.13×
16Connecticut~6K1.11×
17Alabama~8K1.09×
18New York~30K1.08×
19Michigan~10K1.07×
20Arkansas~5K1.07×
21Virginia~10K1.03×
22Massachusetts~10K1.03×
23Oklahoma~6K1.02×
24Pennsylvania~20K1.01×
25Rhode Island~2K0.98×
26Missouri~8K0.95×
27West Virginia~2K0.95×
28Florida~30K0.92×
29Nevada~5K0.91×
30Iowa~4K0.91×
31Kansas~4K0.90×
32California~50K0.89×
33Minnesota~7K0.89×
34Texas~40K0.87×
35North Dakota<1K0.86×
36Arizona~9K0.85×
37Colorado~7K0.85×
38Nebraska~2K0.85×
39New Hampshire~2K0.85×
40Maine~2K0.83×
41Vermont<1K0.82×
42South Dakota<1K0.81×
43Hawaii~2K0.80×
44Alaska<1K0.80×
45Oregon~5K0.77×
46Montana~1K0.76×
47Washington~7K0.72×
48New Mexico~2K0.70×
49Idaho~2K0.67×
50Utah~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Oscar Robertson, United States
0.64×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oscar Robertson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oscar Robertson audience
#·InterestCategoryAffinity×
01Sacramento KingsSports32.74×
02Rotten TomatoesMovies & TV9.14×
03Chris PaulSports7.73×
04Luka DončićSports7.67×
05Atlanta HawksSports7.44×
06New York KnicksSports6.88×
07Carmelo AnthonySports6.81×
08Boston CelticsSports6.57×
09Charlotte HornetsSports6.51×
10Philadelphia 76ersSports6.13×
11Giannis AntetokounmpoSports6.10×
12Minnesota TimberwolvesSports5.50×
13Dallas MavericksSports5.44×
14Cleveland CavaliersSports5.27×
15Miami HeatSports5.16×
16Sneaker collectingFashion & Accessoires5.15×
17Golden State WarriorsSports5.13×
18LeBron JamesSports3.72×
19RedditInternet & Social Media3.03×
20NFLSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oscar Robertson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oscar Robertson audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.50×
Convenience OrientationPREMIUM1.39×
Career OrientationPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oscar Robertson audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
CreativityOPEN0.52×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oscar Robertson have in United States?

Oscar Robertson has an estimated audience of 533,395 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oscar Robertson fans?

0.0% of Oscar Robertson fans are female, 100.0% are male, with an average age of 37.4 years.

03

Which brands do Oscar Robertson fans like most?

Oscar Robertson fans show strongest brand affinity for Sacramento Kings (32.74×), Boston Celtics (6.57×), and Rotten Tomatoes (9.14×) over the country average.

04

Where do Oscar Robertson fans live in United States?

Oscar Robertson fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Oscar Robertson fans also like?

Beyond Oscar Robertson itself, the audience over-indexes on Boston Celtics (6.57×), Rotten Tomatoes (9.14×), Golden State Warriors (5.13×), and New York Knicks (6.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar Robertson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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