Oscar Robertson Audience in United States

Oscar Robertson has an estimated audience of 512,979 people in United States. 0.0% are female, 100.0% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Sacramento Kings, Boston Celtics, LeBron James, Aaron Rodgers, Luka Dončić.

The average Oscar Robertson fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sacramento Kings, Boston Celtics, LeBron James, with strongest over-indexing on Sacramento Kings (31.78× the country average). Demographically, the Oscar Robertson audience skews more male with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Oscar Robertson fans

Demographic split for Oscar Robertson audience in United States
MetricValue
Female0.0%
Male100.0%
Average age37.4
Estimated audience size512,979

Audience persona

The typical Oscar Robertson fan in United States is more male, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sacramento Kings.

Top regions in United States

Top regions ranked by reach for Oscar Robertson in United States
RegionReachAffinity
California56,5041×
Texas39,9650.91×
New York33,7841.18×
Florida33,4730.96×
Ohio28,9511.83×
Indiana22,4402.39×
Illinois22,3191.31×
Georgia20,3541.29×
North Carolina17,6541.14×
Pennsylvania17,0690.99×
New Jersey15,5751.19×
Michigan14,5021.08×
Virginia13,6431.09×
Tennessee12,6461.23×
Wisconsin11,9771.55×
Massachusetts11,5521.14×
Maryland11,2481.28×
Kentucky9,8581.53×
Arizona9,6940.93×
South Carolina8,8051.14×
Alabama7,8531.1×
Louisiana7,6881.16×
Missouri7,6590.93×
Washington7,6270.74×
Colorado6,9410.86×
Minnesota6,7370.92×
Connecticut5,7631.12×
Oklahoma5,5120.97×
Mississippi5,4091.28×
Nevada4,9320.99×
Oregon4,4540.76×
Arkansas4,4061.04×
Kansas3,4680.86×
Iowa3,3870.8×
Utah2,7410.6×
West Virginia2,2870.96×
Washington, District of Columbia2,0111.3×
Nebraska1,8950.74×
New Hampshire1,6680.83×
Hawaii1,6080.73×
New Mexico1,5630.61×
Rhode Island1,5490.95×
Delaware1,4751.04×
Maine1,3760.75×
Idaho1,2560.49×
Montana7800.55×
North Dakota7230.69×
South Dakota7030.59×
Alaska5700.52×
Vermont5560.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oscar Robertson audience
BrandAffinityCategory
Sacramento Kings31.78×Sports
Boston Celtics9.74×Sports
LeBron James8.61×Sports
Aaron Rodgers9.16×Sports
Luka Dončić15.33×Sports
Los Angeles Lakers7.03×Sports
Miami Heat7.96×Sports
Philadelphia 76ers9.96×Sports
Kia Sportage20×Cars & Mobility
Chicago Bulls6.18×Sports
Chris Paul14.17×Sports
Sneaker collecting5.81×Fashion & Accessoires
Cleveland Cavaliers6.67×Sports
Autism Awareness8.02×Health
Google Maps3.29×Internet & Social Media
Diabetes mellitus awareness5.41×Health
Charlotte Hornets7.44×Sports
Dallas Mavericks6.01×Sports
NBA2.5×Sports
Houston Astros6.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oscar Robertson audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Family OrientationCONSERVATISM1.3
Social Media UsageJOY1.26
Early Adopter MentalityPOWER1.19
Luxury OrientationPREMIUM1.19
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Oscar Robertson
CountryShare
United States95.3%
Italy2.4%
Germany2.3%

See Oscar Robertson audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Oscar Robertson have in United States?

Oscar Robertson has an estimated audience of 512,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Oscar Robertson fans?

0.0% of Oscar Robertson fans are female, 100.0% are male, with an average age of 37.4 years.

Which brands do Oscar Robertson fans like most?

Oscar Robertson fans show strongest brand affinity for Sacramento Kings (31.78×), Boston Celtics (9.74×), and LeBron James (8.61×) over the country average.

Where do Oscar Robertson fans live in United States?

Oscar Robertson fans in United States are most concentrated in California (reach 56,504), Texas (reach 39,965), and New York (reach 33,784). These three regions account for the largest share of the active audience.

What other brands do Oscar Robertson fans also like?

Beyond Oscar Robertson itself, the audience over-indexes on Boston Celtics (9.74×), LeBron James (8.61×), Aaron Rodgers (9.16×), and Luka Dončić (15.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar Robertson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.