Rascasse Audience Intelligence

Padre Island Audience in United States

A data profile of the people who buy, follow and care about Padre Island in United States — modelled from more than twelve digital signal sources. Padre Island has an estimated audience of 275,320 people in United States.

#73among Island in United States#6112among POI in United States#4241in Travel & Leisure

The average Padre Island fan in United States is 39.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Oklahoma, California.

Top brand affinities include Whataburger, San Antonio Spurs, United Airlines, with strongest over-indexing on Whataburger (6.73× the country average).

Demographically, the Padre Island audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Padre Island fan in United States is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Padre Island profile in United States.

Audience size
275K
in United States
Gender
65.3%♀
34.7% male
Age
39.6
average years
Country rank
#50493
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Padre Island fans

65.3% are female, 34.7% are male, average age 39.6.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Padre Island audience in United States
MetricValue
Female65.3%
Male34.7%
Average age39.6
Estimated audience size275,320
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Padre Island audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Padre Island audience comes from United States.

Worldwide audience distribution share by country for Padre Island
CountryShare
United States97.4%
Germany1.9%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Padre Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Padre Island fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K6.16×
02Oklahoma~10K4.31×
03Kansas~6K2.62×
04New Mexico~2K1.78×
05Missouri~8K1.74×
06Arkansas~4K1.63×
07Nebraska~2K1.60×
08Minnesota~6K1.45×
09Colorado~6K1.44×
10Iowa~3K1.35×
11Louisiana~5K1.33×
12South Dakota<1K1.30×
13North Dakota<1K1.16×
14Wyoming<1K1.16×
15Wisconsin~5K1.12×
16Arizona~5K0.94×
17Montana<1K0.93×
18Alaska<1K0.92×
19Idaho~1K0.89×
20Mississippi~2K0.84×
21Utah~2K0.80×
22Illinois~7K0.79×
23Indiana~4K0.79×
24Delaware<1K0.74×
25Michigan~5K0.73×
26West Virginia<1K0.73×
27Maine<1K0.73×
28Rhode Island<1K0.73×
29Kentucky~2K0.72×
30New Hampshire<1K0.72×
31Hawaii<1K0.70×
32Washington~4K0.69×
33Washington, District of Columbia<1K0.68×
34Tennessee~4K0.67×
35Oregon~2K0.66×
36Nevada~2K0.63×
37Alabama~2K0.62×
38Ohio~5K0.59×
39Connecticut~2K0.55×
40South Carolina~2K0.54×
41Virginia~4K0.52×
42Maryland~2K0.51×
43Massachusetts~3K0.49×
44Georgia~4K0.48×
45North Carolina~4K0.48×
46Florida~9K0.46×
47Pennsylvania~4K0.45×
48New Jersey~3K0.43×
49California~10K0.40×
50New York~6K0.37×
Fig. 06

Affinity by region

Affinity by region — Padre Island, United States
0.37×1.00×6.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Padre Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Padre Island audience
#·InterestCategoryAffinity×
01Houston DynamoSports10.87×
02WhataburgerFood & Beverages6.73×
03ButcherFood & Beverages3.94×
04San Antonio SpursSports3.80×
05Dallas StarsSports3.65×
06Colorado RockiesSports3.64×
07Baltimore OriolesSports3.22×
08Houston TexansSports3.18×
09Non-alcoholic beverageFood & Beverages2.92×
10Street foodFood & Beverages2.48×
11Discount TireShopping2.26×
12Dallas MavericksSports2.13×
13Portland Trail BlazersSports2.03×
14United AirlinesTravel & Leisure1.97×
15Red LobsterFood & Beverages1.91×
16Credit (finance)Business & Career1.86×
17Rail transportTravel & Leisure1.83×
18Sports clubSports1.81×
19Britney SpearsMusic & Radio1.80×
20GrillingFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Padre Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Padre Island audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.68×
IndividualismJOY1.41×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Padre Island audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.47×
MindfulnessBALANCE0.58×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Padre Island have in United States?

Padre Island has an estimated audience of 275,320 people in United States, concentrated in Texas and Oklahoma.

02

What is the gender split and age of Padre Island fans?

65.3% of Padre Island fans are female, 34.7% are male, with an average age of 39.6 years.

03

Which brands do Padre Island fans like most?

Padre Island fans show strongest brand affinity for Whataburger (6.73×), San Antonio Spurs (3.8×), and United Airlines (1.97×) over the country average.

04

Where do Padre Island fans live in United States?

Padre Island fans in United States are most concentrated in Texas (reach ~100K), Oklahoma (reach ~10K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Padre Island fans also like?

Beyond Padre Island itself, the audience over-indexes on San Antonio Spurs (3.8×), United Airlines (1.97×), Non-alcoholic beverage (2.92×), and Street food (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Padre Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Padre Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →