Padre Island Audience in United States

Padre Island logo

Padre Island has an estimated audience of 275,320 people in United States. 65.3% are female, 34.7% are male, average age 39.6. Top regions: Texas, Oklahoma, California. Top brand affinities: Whataburger, Houston Astros, Houston Texans, San Antonio Spurs, United Airlines.

The average Padre Island fan in United States is 39.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, California. Top brand affinities include Whataburger, Houston Astros, Houston Texans, with strongest over-indexing on Whataburger (6.23× the country average). Demographically, the Padre Island audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Padre Island fans

Demographic split for Padre Island audience in United States
MetricValue
Female65.3%
Male34.7%
Average age39.6
Estimated audience size275,320

Audience persona

The typical Padre Island fan in United States is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Padre Island in United States
RegionReachAffinity
Texas150,3356.35×
Oklahoma13,5144.42×
California12,3570.41×
Florida8,4340.45×
Missouri7,9501.79×
Illinois7,5370.82×
Colorado6,4861.49×
Minnesota5,9761.51×
Kansas5,9442.74×
Arizona5,3370.95×
Michigan5,3340.74×
New York5,3050.34×
Louisiana4,9651.4×
Ohio4,8490.57×
Wisconsin4,6551.12×
Arkansas3,9281.73×
Indiana3,8420.76×
Pennsylvania3,7840.41×
Washington3,6880.67×
Georgia3,6750.43×
Tennessee3,6330.66×
North Carolina3,6140.44×
Virginia3,2660.49×
Iowa3,2001.41×
New Mexico2,5361.84×
New Jersey2,5130.36×
Kentucky2,3780.69×
Nebraska2,2941.66×
Massachusetts2,2810.42×
Alabama2,0700.54×
Maryland1,9830.42×
Oregon1,9190.61×
Utah1,8850.76×
Mississippi1,7680.78×
South Carolina1,6760.4×
Nevada1,4060.53×
Idaho1,1180.81×
Connecticut9830.36×
South Dakota8911.4×
Montana6430.84×
West Virginia6240.49×
North Dakota6181.09×
Hawaii5170.44×
Maine4580.46×
New Hampshire4510.42×
Wyoming4511.1×
Alaska4410.75×
Washington, District of Columbia3410.41×
Rhode Island3210.37×
Vermont2780.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Padre Island audience
BrandAffinityCategory
Whataburger6.23×Food & Beverages
Houston Astros5.32×Sports
Houston Texans4.25×Sports
San Antonio Spurs4.1×Sports
United Airlines2.04×Travel & Leisure
Grilling1.55×Food & Beverages
Dallas Cowboys2.59×Sports
Credit (finance)1.97×Business & Career
Street food2.25×Food & Beverages
Used car1.57×Cars & Mobility
Dallas Stars3.73×Sports
Discount Tire1.91×Shopping
Dallas Mavericks2.38×Sports
Houston Rockets2.18×Sports
FC Barcelona1.7×Sports
Miami Heat1.83×Sports
Butcher3.02×Food & Beverages
Portland Trail Blazers2.25×Sports
Houston Dynamo9.09×Sports
Day spa1.93×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Padre Island audience
TraitClusterScore
Career OrientationPOWER1.29
IndividualismJOY1.21
Price SensitivityPREMIUM1.2
Urban LifestyleOPEN1.19
Need for SecurityCONSERVATISM1.19
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Padre Island
CountryShare
United States97.5%
Germany1.8%
Italy0.5%

See Padre Island audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Padre Island have in United States?

Padre Island has an estimated audience of 275,320 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Padre Island fans?

65.3% of Padre Island fans are female, 34.7% are male, with an average age of 39.6 years.

Which brands do Padre Island fans like most?

Padre Island fans show strongest brand affinity for Whataburger (6.23×), Houston Astros (5.32×), and Houston Texans (4.25×) over the country average.

Where do Padre Island fans live in United States?

Padre Island fans in United States are most concentrated in Texas (reach 150,335), Oklahoma (reach 13,514), and California (reach 12,357). These three regions account for the largest share of the active audience.

What other brands do Padre Island fans also like?

Beyond Padre Island itself, the audience over-indexes on Houston Astros (5.32×), Houston Texans (4.25×), San Antonio Spurs (4.1×), and United Airlines (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Padre Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.