Parachute Audience in United States

Parachute logo

Parachute has an estimated audience of 1,431,635 people in United States. 56.9% are female, 43.1% are male, average age 38.4. Top regions: California, New York, Texas. Top brand affinities: Urban Outfitters, Elsword, Khaadi, Lulu 黃路梓茵, Product design.

The average Parachute fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Urban Outfitters, Elsword, Khaadi, with strongest over-indexing on Urban Outfitters (8.16× the country average). Demographically, the Parachute audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Video game

Demographics of Parachute fans

Demographic split for Parachute audience in United States
MetricValue
Female56.9%
Male43.1%
Average age38.4
Estimated audience size1,431,635

Audience persona

The typical Parachute fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Parachute in United States
RegionReachAffinity
California242,0691.54×
New York142,2841.78×
Texas138,6511.13×
Florida78,5360.81×
Illinois64,5321.35×
North Carolina45,1691.05×
Colorado44,3791.97×
Washington43,1481.5×
Georgia42,6260.97×
Pennsylvania42,1080.87×
New Jersey37,2981.02×
Ohio35,5780.81×
Virginia35,2541.01×
Massachusetts31,3011.11×
Arizona30,9861.06×
Michigan30,3400.81×
Oregon29,9101.82×
Tennessee28,2600.98×
Indiana22,4740.86×
Maryland20,9660.85×
Minnesota20,6471.01×
Missouri19,7860.86×
Wisconsin17,9490.83×
South Carolina16,3270.76×
Connecticut15,2551.06×
Oklahoma14,8880.94×
Alabama14,8210.74×
Kentucky14,2330.79×
Arkansas13,4591.14×
Louisiana13,2920.72×
Utah12,2680.96×
Nevada10,7200.77×
Nebraska8,4551.18×
Kansas8,4110.75×
Iowa8,3480.71×
Mississippi7,9280.67×
Washington, District of Columbia7,1001.65×
Idaho6,8440.95×
New Mexico6,4410.9×
Hawaii5,5500.9×
West Virginia4,7500.71×
Maine4,4570.87×
New Hampshire4,3350.77×
Montana3,9330.99×
Rhode Island3,6980.81×
South Dakota3,4991.06×
Delaware3,0440.77×
Alaska2,7210.89×
Vermont2,7151.08×
North Dakota2,2210.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parachute audience
BrandAffinityCategory
Urban Outfitters8.16×Shopping
Elsword33.93×Games
Khaadi9.4×Fashion & Accessoires
Lulu 黃路梓茵3.65×Movies & TV
Product design2.51×Business & Career
Mackenzie Foy9.7×Fashion & Accessoires
A Enfermagem10.93×Health
Natural rubber2.34×Cars & Mobility
Emperor Entertainment Group12.24×Business & Career
Bank account2.25×Business & Career
Israel1.52×Travel & Leisure
Mothercare2.1×Kids & Family
Pro-Ject2.59×Music & Radio
JDSU1.9×Business & Career
Buying and Selling Real Estate4.63×Home & Garden
UK garage3.15×Music & Radio
Iowa Lottery5.78×Games
Corona (band)2.72×Music & Radio
Cachorro2.57×Pets & Animals
Women's empowerment2×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parachute audience
TraitClusterScore
PatriotismCONSERVATISM5.96
Risk AppetiteTHRILL3.52
Design AffinityPREMIUM2.62
SustainabilityBALANCE1.96
TravellingTHRILL1.47
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Parachute
CountryShare
United States27.7%
United Kingdom6.4%
India5.1%

See Parachute audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Parachute have in United States?

Parachute has an estimated audience of 1,431,635 people in United States, concentrated in California and New York.

What is the gender split and age of Parachute fans?

56.9% of Parachute fans are female, 43.1% are male, with an average age of 38.4 years.

Which brands do Parachute fans like most?

Parachute fans show strongest brand affinity for Urban Outfitters (8.16×), Elsword (33.93×), and Khaadi (9.4×) over the country average.

Where do Parachute fans live in United States?

Parachute fans in United States are most concentrated in California (reach 242,069), New York (reach 142,284), and Texas (reach 138,651). These three regions account for the largest share of the active audience.

What other brands do Parachute fans also like?

Beyond Parachute itself, the audience over-indexes on Elsword (33.93×), Khaadi (9.4×), Lulu 黃路梓茵 (3.65×), and Product design (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parachute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.