Rascasse Audience Intelligence

Parachute Audience in United States

A data profile of the people who buy, follow and care about Parachute in United States — modelled from more than twelve digital signal sources. Parachute has an estimated audience of 1,431,635 people in United States.

#7457among Topic in United States#1672in Sports

The average Parachute fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Parachuting, The Container Store, True Food Kitchen, with strongest over-indexing on Parachuting (12.24× the country average).

Demographically, the Parachute audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parachute fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Parachuting.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parachute profile in United States.

Audience size
1.4M
in United States
Gender
56.9%♀
43.1% male
Age
38.4
average years
Country rank
#18397
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parachute fans

56.9% are female, 43.1% are male, average age 38.4.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Parachute audience in United States
MetricValue
Female56.9%
Male43.1%
Average age38.4
Estimated audience size1,431,635
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Parachute audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4919%
50+19%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Parachute audience comes from United States.

Worldwide audience distribution share by country for Parachute
CountryShare
United States27.7%
United Kingdom6.4%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parachute audience in United States is strongest.

Fig. 05

Top regions by affinity

Parachute fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~50K2.01×
02Oregon~30K1.66×
03New York~100K1.61×
04Washington, District of Columbia~7K1.59×
05California~200K1.45×
06Washington~40K1.41×
07Nebraska~9K1.27×
08Illinois~60K1.26×
09South Dakota~4K1.25×
10Arkansas~10K1.19×
11Vermont~3K1.11×
12Texas~100K1.07×
13Massachusetts~30K1.06×
14North Carolina~50K1.05×
15Connecticut~20K1.05×
16Montana~4K1.05×
17Arizona~30K1.04×
18Virginia~40K1.02×
19Alaska~3K0.99×
20New Jersey~40K0.97×
21Tennessee~30K0.97×
22Hawaii~6K0.97×
23Georgia~40K0.96×
24Idaho~7K0.96×
25Minnesota~20K0.95×
26Oklahoma~20K0.95×
27Utah~10K0.95×
28New Mexico~7K0.92×
29Pennsylvania~40K0.89×
30Indiana~20K0.87×
31Maine~4K0.87×
32Missouri~20K0.86×
33Maryland~20K0.84×
34Delaware~3K0.83×
35North Dakota~2K0.83×
36Ohio~40K0.82×
37Rhode Island~4K0.82×
38Wisconsin~20K0.81×
39South Carolina~20K0.81×
40Kentucky~10K0.81×
41Michigan~30K0.80×
42Louisiana~10K0.80×
43New Hampshire~5K0.80×
44Florida~80K0.78×
45Alabama~20K0.77×
46Nevada~10K0.77×
47West Virginia~5K0.77×
48Kansas~9K0.76×
49Mississippi~9K0.75×
50Iowa~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Parachute, United States
0.75×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parachute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parachute audience
#·InterestCategoryAffinity×
01ParachutingSports12.24×
02The Container StoreShopping11.33×
03True Food KitchenFood & Beverages11.25×
04War on TerrorPolitics & Society8.42×
05The Wizard of OzMovies & TV6.95×
06QuadcopterTechnology & Electronics5.57×
07International educationBusiness & Career4.90×
08Tour de FranceSports3.60×
09AnthropologieShopping2.63×
10Atlanta BravesSports2.34×
11Weather forecastingHome & Garden2.22×
12Non-alcoholic beverageFood & Beverages2.21×
13Extreme sportSports2.12×
14InnovationBusiness & Career1.98×
15Boho-chicFashion & Accessoires1.88×
16Rail transportTravel & Leisure1.86×
17Trader Joe'sShopping1.70×
18Online newspaperNews1.67×
19Hardware storeHome & Garden1.66×
20HairstyleBeauty & Wellness1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parachute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parachute audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM7.00×
Risk AppetiteTHRILL3.49×
Design AffinityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parachute audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Social Media UsageJOY0.92×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parachute have in United States?

Parachute has an estimated audience of 1,431,635 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parachute fans?

56.9% of Parachute fans are female, 43.1% are male, with an average age of 38.4 years.

03

Which brands do Parachute fans like most?

Parachute fans show strongest brand affinity for Parachuting (12.24×), The Container Store (11.33×), and True Food Kitchen (11.25×) over the country average.

04

Where do Parachute fans live in United States?

Parachute fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Parachute fans also like?

Beyond Parachute itself, the audience over-indexes on The Container Store (11.33×), True Food Kitchen (11.25×), Trader Joe's (1.7×), and Anthropologie (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Parachute audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parachute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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