Pashto language Audience in United States
Pashto language has an estimated audience of 1,130,677 people in United States. 41.6% are female, 58.4% are male, average age 43.8. Top brand affinities: nbc chicago, Northrop Grumman, Al Ahly SC, Enfamil, Information technology consulting.
Top brand affinities include nbc chicago, Northrop Grumman, Al Ahly SC, with strongest over-indexing on nbc chicago (5.11× the country average). Demographically, the Pashto language audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Pashto language fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 43.8 |
| Estimated audience size | 1,130,677 |
Audience persona
The typical Pashto language fan in United States is more male, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for nbc chicago.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 5.11× | Movies & TV |
| Northrop Grumman | 2.18× | Business & Career |
| Al Ahly SC | 2.59× | Sports |
| Enfamil | 1.9× | Kids & Family |
| Information technology consulting | 1.59× | Technology & Electronics |
| Parma | 2.57× | Travel & Leisure |
| Harry Potter and the Goblet of Fire | 1.82× | Movies & TV |
| Diane Sawyer | 1.65× | Movies & TV |
| Barclays Center | 2.03× | Sports |
| Ironmongery | 1.56× | Home & Garden |
| Mariel Hemingway | 1.54× | Fashion & Accessoires |
| ABC TV | 1.6× | Movies & TV |
| Jonah | 2.01× | |
| Canino | 3.56× | Travel & Leisure |
| Yip Man | 3.63× | Politics & Society |
| Carnivàle | 1.86× | Movies & TV |
| Pendleton, Oregon | 1.68× | Travel & Leisure |
| Gemma Ward | 1.68× | Fashion & Accessoires |
| Ivana (singer) | 2.36× | |
| Assisi | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Quality Awareness | PREMIUM | 1.47 |
| Community Orientation | OPEN | 1.45 |
| Individualism | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.26 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Afghanistan | 17.5% |
| India | 10.8% |
See Pashto language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pashto language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.