Rascasse Audience Intelligence

Pashto language Audience in United States

A data profile of the people who buy, follow and care about Pashto language in United States — modelled from more than twelve digital signal sources. Pashto language has an estimated audience of 1,130,677 people in United States.

#56among Language in United States#8244among Topic in United States#1302in Politics & Society

The average Pashto language fan in United States is 43.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Nonprofit organization, Reddit, with strongest over-indexing on Sustainable energy (3.4× the country average).

Demographically, the Pashto language audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pashto language fan in United States is more male, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pashto language profile in United States.

Audience size
1.1M
in United States
Gender
41.6%♀
58.4% male
Age
43.8
average years
Country rank
#21756
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pashto language fans

41.6% are female, 58.4% are male, average age 43.8.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Pashto language audience in United States
MetricValue
Female41.6%
Male58.4%
Average age43.8
Estimated audience size1,130,677
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Pashto language audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3917%
40-4921%
50+34%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Pashto language audience comes from United States.

Worldwide audience distribution share by country for Pashto language
CountryShare
United States19.4%
Afghanistan17.5%
India10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pashto language audience in United States is strongest.

Fig. 05

Top regions by affinity

Pashto language fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~10K1.99×
02Virginia~50K1.66×
03Washington~40K1.60×
04Oregon~20K1.28×
05California~200K1.26×
06Texas~100K1.25×
07Colorado~20K1.25×
08Oklahoma~20K1.22×
09Massachusetts~30K1.21×
10Missouri~20K1.20×
11Minnesota~20K1.20×
12Connecticut~10K1.20×
13Kansas~10K1.15×
14New York~70K1.14×
15Vermont~2K1.14×
16Washington, District of Columbia~4K1.11×
17Pennsylvania~40K1.10×
18Iowa~10K1.10×
19Maryland~20K1.08×
20Ohio~40K1.07×
21Rhode Island~4K1.06×
22Wisconsin~20K1.03×
23Illinois~40K1.02×
24Kentucky~10K0.99×
25Utah~10K0.98×
26Idaho~6K0.98×
27New Mexico~6K0.98×
28Maine~4K0.98×
29Arizona~20K0.97×
30Alaska~2K0.97×
31North Dakota~2K0.95×
32New Hampshire~4K0.94×
33Montana~3K0.93×
34Delaware~3K0.93×
35South Dakota~2K0.93×
36North Carolina~30K0.91×
37Georgia~30K0.90×
38Michigan~30K0.90×
39West Virginia~5K0.89×
40Hawaii~4K0.89×
41Arkansas~8K0.88×
42Nevada~9K0.87×
43New Jersey~20K0.86×
44Tennessee~20K0.85×
45Mississippi~8K0.85×
46Indiana~20K0.84×
47South Carolina~10K0.79×
48Louisiana~10K0.78×
49Alabama~10K0.76×
50Florida~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Pashto language, United States
0.63×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pashto language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pashto language audience
#·InterestCategoryAffinity×
01Freedom of speechPolitics & Society4.22×
02Sustainable energyHome & Garden3.40×
03Renewable energyBusiness & Career2.54×
04Atlanta BravesSports2.45×
05Charitable organizationPolitics & Society2.19×
06Online newspaperNews1.98×
07First class travelTravel & Leisure1.95×
08Masters TournamentSports1.93×
09Nonprofit organizationPolitics & Society1.89×
10Tesla MotorsCars & Mobility1.89×
11Rail transportTravel & Leisure1.82×
12FedExBusiness & Career1.81×
13RedditInternet & Social Media1.73×
14Health insuranceBusiness & Career1.73×
15TraditionPolitics & Society1.70×
16Life insuranceBusiness & Career1.68×
17Hardware storeHome & Garden1.64×
18InnovationBusiness & Career1.59×
19American AirlinesTravel & Leisure1.58×
20PharmacyBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pashto language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pashto language audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.19×
Family OrientationCONSERVATISM1.84×
IndividualismJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pashto language audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.73×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pashto language have in United States?

Pashto language has an estimated audience of 1,130,677 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pashto language fans?

41.6% of Pashto language fans are female, 58.4% are male, with an average age of 43.8 years.

03

Which brands do Pashto language fans like most?

Pashto language fans show strongest brand affinity for Sustainable energy (3.4×), Nonprofit organization (1.89×), and Reddit (1.73×) over the country average.

04

Where do Pashto language fans live in United States?

Pashto language fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pashto language fans also like?

Beyond Pashto language itself, the audience over-indexes on Nonprofit organization (1.89×), Reddit (1.73×), American Airlines (1.58×), and Renewable energy (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Pashto language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pashto language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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