Pashto language Audience in United States
Pashto language has an estimated audience of 1,130,677 people in United States. 41.6% are female, 58.4% are male, average age 43.8. Top brand affinities: Reddit, Sustainable energy, American Airlines, Renewable energy, FedEx.
Top brand affinities include Reddit, Sustainable energy, American Airlines, with strongest over-indexing on Reddit (1.63× the country average). Demographically, the Pashto language audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Pashto language fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 43.8 |
| Estimated audience size | 1,130,677 |
Audience persona
The typical Pashto language fan in United States is more male, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Reddit.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.63× | Internet & Social Media | |
| Sustainable energy | 2.79× | Home & Garden |
| American Airlines | 1.53× | Travel & Leisure |
| Renewable energy | 2.06× | Business & Career |
| FedEx | 1.65× | Business & Career |
| Tesla Motors | 1.86× | Cars & Mobility |
| Home insurance | 1.8× | Business & Career |
| Arnold Schwarzenegger | 2.36× | Movies & TV |
| First class travel | 1.65× | Travel & Leisure |
| Health insurance | 1.51× | Business & Career |
| Atlanta Braves | 1.82× | Sports |
| Tinnitus | 3.97× | Health |
| Solar power | 1.6× | Home & Garden |
| Moto Guzzi | 5.45× | Cars & Mobility |
| Strategy games | 1.52× | Games |
| Ryder Cup | 1.8× | Sports |
| Biotechnology | 1.67× | Business & Career |
| Electric bicycle | 2.04× | Cars & Mobility |
| Photovoltaic system | 2.28× | Home & Garden |
| Rotten Tomatoes | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Quality Awareness | PREMIUM | 1.47 |
| Community Orientation | OPEN | 1.45 |
| Individualism | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.26 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Afghanistan | 17.5% |
| India | 10.8% |
See Pashto language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pashto language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.