Payroll tax Audience in United States

Payroll tax logo

Payroll tax has an estimated audience of 980,477 people in United States. 48.6% are female, 51.4% are male, average age 51.3. Top regions: California, Texas, Florida. Top brand affinities: The UPS Store, Corporate finance, Drudge Report, Fox News Channel, Retirement.

The average Payroll tax fan in United States is 51.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The UPS Store, Corporate finance, Drudge Report, with strongest over-indexing on The UPS Store (11.64× the country average). Demographically, the Payroll tax audience skews balanced with an average age of 51.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Payroll tax fans

Demographic split for Payroll tax audience in United States
MetricValue
Female48.6%
Male51.4%
Average age51.3
Estimated audience size980,477

Audience persona

The typical Payroll tax fan in United States is balanced, around 51.3 years old, with strong Need for Security tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Payroll tax in United States
RegionReachAffinity
California117,7621.09×
Texas109,8321.3×
Florida70,9221.07×
New York62,2021.14×
Illinois34,2641.05×
North Carolina31,7321.08×
Georgia30,8561.02×
Pennsylvania30,2400.92×
Ohio28,8280.95×
Virginia27,8671.17×
Michigan24,6160.96×
Washington24,0391.22×
Arizona23,7771.19×
New Jersey23,4620.94×
Massachusetts21,6521.12×
Tennessee20,8061.06×
Indiana16,6380.93×
Colorado16,4871.07×
Maryland16,4560.98×
Missouri15,767
Alabama15,0931.1×
Minnesota13,3380.95×
Wisconsin12,5910.85×
South Carolina11,8430.8×
Louisiana11,7310.93×
Oklahoma11,5651.06×
Oregon11,203
Kentucky10,3280.84×
Connecticut8,9310.91×
Utah8,3990.96×
Nevada7,8230.82×
Arkansas7,6580.95×
Iowa7,3440.91×
Kansas6,7070.87×
Mississippi6,3920.79×
Nebraska5,3121.08×
Idaho4,5600.93×
Washington, District of Columbia4,4081.5×
New Mexico3,8850.79×
Hawaii3,7580.89×
New Hampshire3,5900.93×
West Virginia3,4370.75×
Maine3,2330.92×
Montana3,2011.18×
South Dakota2,5771.14×
Alaska2,4151.15×
Rhode Island2,3490.75×
North Dakota2,2661.13×
Delaware2,0350.75×
Vermont1,8181.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Payroll tax audience
BrandAffinityCategory
The UPS Store11.64×Shopping
Corporate finance70.5×Business & Career
Drudge Report5.84×Sports
Fox News Channel2.3×Movies & TV
Retirement4.62×Business & Career
Dollar General2.56×Shopping
Retirement planning5.41×Business & Career
Local news2.46×News
H&R Block5.24×Business & Career
Life insurance3.42×Business & Career
LinkedIn2.07×Internet & Social Media
Menards2.76×Home & Garden
Texas Roadhouse2.11×Food & Beverages
Breaking news1.93×Movies & TV
Chase (bank)2.43×Business & Career
Dentistry2.75×Business & Career
New York Post3.37×News
CNN1.66×Movies & TV
Multiple myeloma awareness6.55×Health
Wells Fargo1.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Payroll tax audience
TraitClusterScore
Need for SecurityCONSERVATISM2.15
Career OrientationPOWER1.67
Price SensitivityPREMIUM1.48
PatriotismCONSERVATISM1.47
TravellingTHRILL1.27
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Payroll tax
CountryShare
United States84.9%
Australia4.4%
Germany3.2%

See Payroll tax audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Payroll tax have in United States?

Payroll tax has an estimated audience of 980,477 people in United States, concentrated in California and Texas.

What is the gender split and age of Payroll tax fans?

48.6% of Payroll tax fans are female, 51.4% are male, with an average age of 51.3 years.

Which brands do Payroll tax fans like most?

Payroll tax fans show strongest brand affinity for The UPS Store (11.64×), Corporate finance (70.5×), and Drudge Report (5.84×) over the country average.

Where do Payroll tax fans live in United States?

Payroll tax fans in United States are most concentrated in California (reach 117,762), Texas (reach 109,832), and Florida (reach 70,922). These three regions account for the largest share of the active audience.

What other brands do Payroll tax fans also like?

Beyond Payroll tax itself, the audience over-indexes on Corporate finance (70.5×), Drudge Report (5.84×), Fox News Channel (2.3×), and Retirement (4.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Payroll tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.