Rascasse Audience Intelligence

Payroll tax Audience in United States

A data profile of the people who buy, follow and care about Payroll tax in United States — modelled from more than twelve digital signal sources. Payroll tax has an estimated audience of 980,477 people in United States.

#8736among Topic in United States#1573in Business & Career

The average Payroll tax fan in United States is 51.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The UPS Store, Corporate finance, Donald Trump, with strongest over-indexing on The UPS Store (8.92× the country average).

Demographically, the Payroll tax audience skews balanced with an average age of 51.3, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Payroll tax fan in United States is balanced, around 51.3 years old, with strong Family Orientation tendencies and a notable affinity for The UPS Store.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Payroll tax profile in United States.

Audience size
980K
in United States
Gender
48.6%♀
51.4% male
Age
51.3
average years
Country rank
#23991
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Payroll tax fans

48.6% are female, 51.4% are male, average age 51.3.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Payroll tax audience in United States
MetricValue
Female48.6%
Male51.4%
Average age51.3
Estimated audience size980,477
Fig. 03

Age distribution

Ø 51.3
average years
Age distribution of the Payroll tax audience in United States
Age bracketShare%
16-193%
20-297%
30-3911%
40-4920%
50+58%
Fig. 04

Worldwide distribution

84.9%

of the worldwide Payroll tax audience comes from United States.

Worldwide audience distribution share by country for Payroll tax
CountryShare
United States84.9%
Australia4.4%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Payroll tax audience in United States is strongest.

Fig. 05

Top regions by affinity

Payroll tax fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.38×
02Washington, District of Columbia~4K1.34×
03Virginia~30K1.24×
04North Carolina~40K1.20×
05Washington~20K1.20×
06Oregon~10K1.16×
07Montana~3K1.12×
08South Dakota~2K1.09×
09Nebraska~5K1.08×
10Alaska~2K1.07×
11North Dakota~2K1.07×
12Arizona~20K1.05×
13Massachusetts~20K1.05×
14Vermont~2K1.04×
15California~100K1.02×
16Florida~70K1.02×
17Alabama~10K1.02×
18New York~60K1.01×
19Tennessee~20K1.01×
20Maryland~20K1.01×
21Iowa~8K1.01×
22Oklahoma~10K1.00×
23Georgia~30K0.99×
24Colorado~20K0.99×
25Idaho~5K0.99×
26Illinois~30K0.98×
27Louisiana~10K0.98×
28New Hampshire~4K0.97×
29Missouri~20K0.96×
30Minnesota~10K0.96×
31Utah~8K0.95×
32New Mexico~5K0.95×
33Pennsylvania~30K0.94×
34Michigan~20K0.94×
35Arkansas~8K0.94×
36Maine~3K0.94×
37New Jersey~20K0.93×
38Indiana~20K0.93×
39Kansas~7K0.93×
40Connecticut~9K0.92×
41Hawaii~4K0.92×
42Ohio~30K0.91×
43Rhode Island~3K0.91×
44Delaware~2K0.91×
45South Carolina~10K0.89×
46West Virginia~4K0.89×
47Wisconsin~10K0.88×
48Mississippi~7K0.88×
49Kentucky~10K0.85×
50Nevada~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Payroll tax, United States
0.85×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Payroll tax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Payroll tax audience
#·InterestCategoryAffinity×
01Corporate financeBusiness & Career60.08×
02Elderly careHealth13.89×
03The UPS StoreShopping8.92×
04Life insuranceBusiness & Career7.37×
05Local newsNews4.14×
06CNNMovies & TV4.06×
07Breaking newsMovies & TV3.74×
08InsuranceBusiness & Career3.58×
09Nonprofit organizationPolitics & Society3.53×
10Donald TrumpPolitics & Society3.45×
11BankingBusiness & Career3.45×
12RedditInternet & Social Media3.44×
13XInternet & Social Media3.31×
14Health careBusiness & Career3.09×
15WalmartShopping2.99×
16SmartphonesTechnology & Electronics2.81×
17Home improvementHome & Garden2.76×
18RecipesFood & Beverages2.76×
19Alcoholic beveragesFood & Beverages2.56×
20CookingFood & Beverages2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Payroll tax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Payroll tax audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.94×
Need for SecurityCONSERVATISM2.91×
PatriotismCONSERVATISM2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Payroll tax audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.34×
Luxury OrientationPREMIUM0.46×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Payroll tax have in United States?

Payroll tax has an estimated audience of 980,477 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Payroll tax fans?

48.6% of Payroll tax fans are female, 51.4% are male, with an average age of 51.3 years.

03

Which brands do Payroll tax fans like most?

Payroll tax fans show strongest brand affinity for The UPS Store (8.92×), Corporate finance (60.08×), and Donald Trump (3.45×) over the country average.

04

Where do Payroll tax fans live in United States?

Payroll tax fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Payroll tax fans also like?

Beyond Payroll tax itself, the audience over-indexes on Corporate finance (60.08×), Donald Trump (3.45×), Life insurance (7.37×), and CNN (4.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Payroll tax audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Payroll tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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