Payroll tax Audience in United States

Payroll tax has an estimated audience of 980,477 people in United States. 48.6% are female, 51.4% are male, average age 51.3. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, Final Fantasy VII (Famicom), Layne Staley, 19 Kids and Counting, Brunello Cucinelli.
The average Payroll tax fan in United States is 51.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, Final Fantasy VII (Famicom), Layne Staley, with strongest over-indexing on Jingoism (1.51× the country average). Demographically, the Payroll tax audience skews balanced with an average age of 51.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Payroll tax fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 51.3 |
| Estimated audience size | 980,477 |
Audience persona
The typical Payroll tax fan in United States is balanced, around 51.3 years old, with strong Need for Security tendencies and a notable affinity for Jingoism.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 117,762 | 1.09× |
| Texas | 109,832 | 1.3× |
| Florida | 70,922 | 1.07× |
| New York | 62,202 | 1.14× |
| Illinois | 34,264 | 1.05× |
| North Carolina | 31,732 | 1.08× |
| Georgia | 30,856 | 1.02× |
| Pennsylvania | 30,240 | 0.92× |
| Ohio | 28,828 | 0.95× |
| Virginia | 27,867 | 1.17× |
| Michigan | 24,616 | 0.96× |
| Washington | 24,039 | 1.22× |
| Arizona | 23,777 | 1.19× |
| New Jersey | 23,462 | 0.94× |
| Massachusetts | 21,652 | 1.12× |
| Tennessee | 20,806 | 1.06× |
| Indiana | 16,638 | 0.93× |
| Colorado | 16,487 | 1.07× |
| Maryland | 16,456 | 0.98× |
| Missouri | 15,767 | 1× |
| Alabama | 15,093 | 1.1× |
| Minnesota | 13,338 | 0.95× |
| Wisconsin | 12,591 | 0.85× |
| South Carolina | 11,843 | 0.8× |
| Louisiana | 11,731 | 0.93× |
| Oklahoma | 11,565 | 1.06× |
| Oregon | 11,203 | 1× |
| Kentucky | 10,328 | 0.84× |
| Connecticut | 8,931 | 0.91× |
| Utah | 8,399 | 0.96× |
| Nevada | 7,823 | 0.82× |
| Arkansas | 7,658 | 0.95× |
| Iowa | 7,344 | 0.91× |
| Kansas | 6,707 | 0.87× |
| Mississippi | 6,392 | 0.79× |
| Nebraska | 5,312 | 1.08× |
| Idaho | 4,560 | 0.93× |
| Washington, District of Columbia | 4,408 | 1.5× |
| New Mexico | 3,885 | 0.79× |
| Hawaii | 3,758 | 0.89× |
| New Hampshire | 3,590 | 0.93× |
| West Virginia | 3,437 | 0.75× |
| Maine | 3,233 | 0.92× |
| Montana | 3,201 | 1.18× |
| South Dakota | 2,577 | 1.14× |
| Alaska | 2,415 | 1.15× |
| Rhode Island | 2,349 | 0.75× |
| North Dakota | 2,266 | 1.13× |
| Delaware | 2,035 | 0.75× |
| Vermont | 1,818 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jingoism | 1.51× | Politics & Society |
| Final Fantasy VII (Famicom) | 7.45× | Games |
| Layne Staley | 3.25× | Music & Radio |
| 19 Kids and Counting | 2.34× | Movies & TV |
| Brunello Cucinelli | 3.18× | Fashion & Accessoires |
| Certified diabetes educator | 4.98× | Business & Career |
| WKRN-TV | 2.34× | Movies & TV |
| Elina Svitolina | 2.78× | Sports |
| WCCO-TV | 2.2× | Movies & TV |
| Overboard (film) | 2.2× | Movies & TV |
| Stucco | 1.58× | Home & Garden |
| Lebanese cuisine | 1.84× | Food & Beverages |
| edureka | 8.49× | Business & Career |
| Solo climbing | 1.58× | Sports |
| Hattiesburg, Mississippi | 2.3× | Travel & Leisure |
| Cultural studies | 2.65× | Business & Career |
| Eli Lilly | 1.56× | Health |
| Houston County, Georgia | 5.84× | Travel & Leisure |
| Vacaville, California | 2.26× | Travel & Leisure |
| education.com | 2.73× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.15 |
| Career Orientation | POWER | 1.67 |
| Price Sensitivity | PREMIUM | 1.48 |
| Patriotism | CONSERVATISM | 1.47 |
| Travelling | THRILL | 1.27 |
| Social Media Usage | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.9% |
| Australia | 4.4% |
| Germany | 3.2% |
See Payroll tax audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Payroll tax have in United States?
Payroll tax has an estimated audience of 980,477 people in United States, concentrated in California and Texas.
What is the gender split and age of Payroll tax fans?
48.6% of Payroll tax fans are female, 51.4% are male, with an average age of 51.3 years.
Which brands do Payroll tax fans like most?
Payroll tax fans show strongest brand affinity for Jingoism (1.51×), Final Fantasy VII (Famicom) (7.45×), and Layne Staley (3.25×) over the country average.
Where do Payroll tax fans live in United States?
Payroll tax fans in United States are most concentrated in California (reach 117,762), Texas (reach 109,832), and Florida (reach 70,922). These three regions account for the largest share of the active audience.
What other brands do Payroll tax fans also like?
Beyond Payroll tax itself, the audience over-indexes on Final Fantasy VII (Famicom) (7.45×), Layne Staley (3.25×), 19 Kids and Counting (2.34×), and Brunello Cucinelli (3.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Payroll tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.