Pecan Audience in United States
Pecan has an estimated audience of 3,710,953 people in United States. 72.8% are female, 27.2% are male, average age 45.1. Top regions: Texas, California, Florida. Top brand affinities: Staycation, Swanson, Birthday Gifts, Unique Gifts, Pillow.
The average Pecan fan in United States is 45.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Staycation, Swanson, Birthday Gifts, with strongest over-indexing on Staycation (3.97× the country average). Demographically, the Pecan audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Pecan fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 45.1 |
| Estimated audience size | 3,710,953 |
Audience persona
The typical Pecan fan in United States is more female, around 45.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Staycation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 536,501 | 1.68× |
| California | 488,933 | 1.2× |
| Florida | 303,397 | 1.21× |
| New York | 200,866 | 0.97× |
| Georgia | 172,711 | 1.51× |
| Illinois | 139,822 | 1.13× |
| North Carolina | 130,313 | 1.17× |
| Pennsylvania | 111,080 | 0.89× |
| Ohio | 99,492 | 0.87× |
| Virginia | 93,743 | 1.04× |
| New Jersey | 91,789 | 0.97× |
| Michigan | 90,744 | 0.94× |
| Tennessee | 84,070 | 1.13× |
| Arizona | 82,153 | 1.08× |
| Alabama | 74,895 | 1.44× |
| Washington | 73,639 | 0.99× |
| Massachusetts | 69,353 | 0.95× |
| Louisiana | 65,767 | 1.37× |
| South Carolina | 64,680 | 1.16× |
| Indiana | 64,521 | 0.95× |
| Missouri | 63,649 | 1.06× |
| Maryland | 59,745 | 0.94× |
| Oklahoma | 58,316 | 1.42× |
| Colorado | 55,430 | 0.95× |
| Wisconsin | 50,634 | 0.91× |
| Minnesota | 46,469 | 0.87× |
| Kentucky | 43,868 | 0.94× |
| Arkansas | 40,511 | 1.33× |
| Mississippi | 38,991 | 1.28× |
| Oregon | 35,916 | 0.84× |
| Kansas | 34,412 | 1.18× |
| Nevada | 33,989 | 0.95× |
| Connecticut | 31,819 | 0.85× |
| Utah | 30,958 | 0.93× |
| Iowa | 27,428 | 0.9× |
| New Mexico | 23,619 | 1.27× |
| Nebraska | 17,061 | 0.92× |
| Idaho | 15,447 | 0.83× |
| Hawaii | 14,155 | 0.89× |
| West Virginia | 12,992 | 0.75× |
| New Hampshire | 10,786 | 0.74× |
| Maine | 10,408 | 0.78× |
| Washington, District of Columbia | 10,093 | 0.9× |
| Rhode Island | 8,657 | 0.73× |
| Delaware | 8,008 | 0.78× |
| Montana | 7,149 | 0.69× |
| South Dakota | 6,610 | 0.77× |
| Alaska | 6,159 | 0.78× |
| North Dakota | 6,029 | 0.79× |
| Vermont | 4,321 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 3.97× | Home & Garden |
| Swanson | 10.67× | Health |
| Birthday Gifts | 3.03× | Kids & Family |
| Unique Gifts | 1.91× | Shopping |
| Pillow | 1.54× | Home & Garden |
| Jingoism | 1.5× | Politics & Society |
| Who Wants to Be a Millionaire? | 6.44× | Movies & TV |
| Nebraska | 1.82× | Travel & Leisure |
| Goop | 3.56× | Internet & Social Media |
| Grinch | 2.41× | Movies & TV |
| Governor of Michigan | 4.16× | Politics & Society |
| JDSU | 1.67× | Business & Career |
| Hibachi | 4.13× | Food & Beverages |
| Layne Staley | 3.16× | Music & Radio |
| Mathcore | 3.99× | Music & Radio |
| Jeep Wagoneer | 2.59× | Cars & Mobility |
| Historic site | 1.92× | Arts & Culture |
| Vocal harmony | 1.97× | Music & Radio |
| Nebraska Cornhuskers football | 1.54× | Sports |
| Fairy godmother | 3.17× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.96 |
| Price Sensitivity | PREMIUM | 1.38 |
| Family Orientation | CONSERVATISM | 1.29 |
| Creativity | OPEN | 1.25 |
| DIY Mentality | THRILL | 1.25 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.9% |
| Indonesia | 3.1% |
| United Kingdom | 3.1% |
See Pecan audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Pecan have in United States?
Pecan has an estimated audience of 3,710,953 people in United States, concentrated in Texas and California.
What is the gender split and age of Pecan fans?
72.8% of Pecan fans are female, 27.2% are male, with an average age of 45.1 years.
Which brands do Pecan fans like most?
Pecan fans show strongest brand affinity for Staycation (3.97×), Swanson (10.67×), and Birthday Gifts (3.03×) over the country average.
Where do Pecan fans live in United States?
Pecan fans in United States are most concentrated in Texas (reach 536,501), California (reach 488,933), and Florida (reach 303,397). These three regions account for the largest share of the active audience.
What other brands do Pecan fans also like?
Beyond Pecan itself, the audience over-indexes on Swanson (10.67×), Birthday Gifts (3.03×), Unique Gifts (1.91×), and Pillow (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pecan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.