Rascasse Audience Intelligence

Pecan Audience in United States

A data profile of the people who buy, follow and care about Pecan in United States — modelled from more than twelve digital signal sources. Pecan has an estimated audience of 3,710,953 people in United States.

#17among Vegetable in United States#4511among Topic in United States#550in Food & Beverages

The average Pecan fan in United States is 45.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Baking powder, Microwave oven, Pharmacy, with strongest over-indexing on Baking powder (10.67× the country average).

Demographically, the Pecan audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pecan fan in United States is more female, around 45.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Baking powder.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pecan profile in United States.

Audience size
3.7M
in United States
Gender
72.8%♀
27.2% male
Age
45.1
average years
Country rank
#8577
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pecan fans

72.8% are female, 27.2% are male, average age 45.1.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Pecan audience in United States
MetricValue
Female72.8%
Male27.2%
Average age45.1
Estimated audience size3,710,953
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Pecan audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3916%
40-4925%
50+35%
Fig. 04

Worldwide distribution

60.6%

of the worldwide Pecan audience comes from United States.

Worldwide audience distribution share by country for Pecan
CountryShare
United States60.6%
Indonesia3.1%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pecan audience in United States is strongest.

Fig. 05

Top regions by affinity

Pecan fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.58×
02Georgia~200K1.54×
03Alabama~70K1.40×
04Oklahoma~60K1.36×
05Louisiana~60K1.33×
06New Mexico~20K1.32×
07Arkansas~40K1.29×
08Mississippi~40K1.26×
09North Carolina~100K1.25×
10South Carolina~70K1.19×
11Florida~300K1.16×
12California~500K1.15×
13Kansas~30K1.12×
14Arizona~80K1.09×
15Tennessee~80K1.08×
16Illinois~100K1.07×
17Virginia~90K1.04×
18Missouri~60K1.02×
19New Jersey~90K0.95×
20Washington~70K0.95×
21Indiana~60K0.95×
22Maryland~60K0.95×
23Massachusetts~70K0.94×
24Kentucky~40K0.94×
25Nevada~30K0.94×
26Nebraska~20K0.94×
27New York~200K0.93×
28Utah~30K0.93×
29Alaska~7K0.93×
30Wisconsin~50K0.92×
31Michigan~90K0.91×
32Iowa~30K0.91×
33Hawaii~10K0.91×
34Pennsylvania~100K0.88×
35Colorado~50K0.88×
36Washington, District of Columbia~10K0.88×
37South Dakota~8K0.88×
38Minnesota~50K0.87×
39Connecticut~30K0.87×
40Idaho~20K0.87×
41Ohio~100K0.86×
42Delaware~9K0.86×
43North Dakota~7K0.86×
44Oregon~40K0.85×
45West Virginia~10K0.83×
46Maine~10K0.81×
47Rhode Island~9K0.79×
48Montana~8K0.78×
49New Hampshire~10K0.77×
50Vermont~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Pecan, United States
0.77×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pecan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pecan audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages10.67×
02Steak 'n ShakeFood & Beverages5.35×
03Microwave ovenHome & Garden3.57×
04Non-alcoholic beverageFood & Beverages3.31×
05HypermarketShopping2.98×
06CupcakeFood & Beverages2.50×
07PharmacyBusiness & Career2.31×
08Hardware storeHome & Garden2.30×
09PastryFood & Beverages2.29×
10Charitable organizationPolitics & Society2.17×
11Discount storesShopping2.13×
12BakeryFood & Beverages1.96×
13BreakfastFood & Beverages1.90×
14Snack foodFood & Beverages1.90×
15GeneticsKids & Family1.86×
16LunchFood & Beverages1.81×
17Organic foodFood & Beverages1.74×
18Pizza HutFood & Beverages1.70×
19GrillingFood & Beverages1.69×
20Nonprofit organizationPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pecan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pecan audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.70×
Convenience OrientationPREMIUM1.56×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pecan audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Risk AppetiteTHRILL0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pecan have in United States?

Pecan has an estimated audience of 3,710,953 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pecan fans?

72.8% of Pecan fans are female, 27.2% are male, with an average age of 45.1 years.

03

Which brands do Pecan fans like most?

Pecan fans show strongest brand affinity for Baking powder (10.67×), Microwave oven (3.57×), and Pharmacy (2.31×) over the country average.

04

Where do Pecan fans live in United States?

Pecan fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pecan fans also like?

Beyond Pecan itself, the audience over-indexes on Microwave oven (3.57×), Pharmacy (2.31×), Non-alcoholic beverage (3.31×), and Discount stores (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Pecan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pecan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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