Pectin Audience in United States

Pectin has an estimated audience of 1,949,026 people in United States. 80.8% are female, 19.2% are male, average age 47.0. Top regions: California, Texas, Florida. Top brand affinities: Sugar substitute, Organic certification, Gluten-free diet, Energy, Veganism.

The average Pectin fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sugar substitute, Organic certification, Gluten-free diet, with strongest over-indexing on Sugar substitute (9.6× the country average). Demographically, the Pectin audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Pectin fans

Demographic split for Pectin audience in United States
MetricValue
Female80.8%
Male19.2%
Average age47.0
Estimated audience size1,949,026

Audience persona

The typical Pectin fan in United States is more female, around 47.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Sugar substitute.

Top regions in United States

Top regions ranked by reach for Pectin in United States
RegionReachAffinity
California231,0051.08×
Texas166,5480.99×
Florida132,8521.01×
New York108,4301×
Illinois67,1371.03×
Pennsylvania64,3740.98×
Ohio60,2151×
Georgia59,9701×
North Carolina59,1901.01×
Michigan54,9061.08×
Virginia47,7451.01×
New Jersey46,7040.94×
Washington45,6301.17×
Massachusetts39,2121.02×
Tennessee38,1270.98×
Arizona36,9130.93×
Indiana33,6040.94×
Maryland32,3590.97×
Missouri31,4331×
Colorado31,0541.01×
Wisconsin29,0100.99×
South Carolina28,2640.96×
Minnesota27,9341×
Louisiana26,7841.07×
Oregon26,1111.17×
Alabama25,3170.93×
Kentucky24,5621.01×
Oklahoma22,8421.06×
Connecticut20,5821.05×
Utah19,6631.13×
Nevada17,1040.91×
Arkansas16,0381×
Iowa15,7910.98×
Kansas15,5961.02×
Mississippi13,7900.86×
Idaho10,9231.12×
Nebraska9,3760.96×
Hawaii9,1301.09×
New Mexico9,0420.93×
West Virginia8,6340.95×
New Hampshire7,9921.04×
Maine7,4061.06×
Washington, District of Columbia5,4920.94×
Rhode Island5,3170.86×
Alaska5,1941.25×
Montana5,1190.95×
Delaware4,5720.85×
South Dakota3,9610.88×
North Dakota3,7580.94×
Vermont3,5871.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pectin audience
BrandAffinityCategory
Sugar substitute9.6×Food & Beverages
Organic certification8.51×Food & Beverages
Gluten-free diet4.08×Food & Beverages
Energy1.97×Home & Garden
Veganism2.02×Food & Beverages
Skin care1.75×Beauty & Wellness
Hair iron2.57×Beauty & Wellness
Etsy1.55×Fashion & Accessoires
Handbags1.53×Fashion & Accessoires
ULTA Beauty1.71×Beauty & Wellness
Eyelash extensions1.96×Beauty & Wellness
Fasting2.61×Health
Smoothie2.04×Food & Beverages
Birkenstock2.09×Fashion & Accessoires
Children's clothing1.52×Fashion & Accessoires
Hair conditioner1.61×Beauty & Wellness
Anti-aging cream1.69×Beauty & Wellness
Concealer2.31×Beauty & Wellness
Tory Burch1.82×Fashion & Accessoires
Manicure1.58×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pectin audience
TraitClusterScore
Price SensitivityPREMIUM1.49
Healthy LifestyleBALANCE1.46
CreativityOPEN1.3
Family OrientationCONSERVATISM1.22
Design AffinityPREMIUM1.21
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Pectin
CountryShare
United States64.7%
Taiwan7.3%
United Kingdom5.1%

See Pectin audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Pectin have in United States?

Pectin has an estimated audience of 1,949,026 people in United States, concentrated in California and Texas.

What is the gender split and age of Pectin fans?

80.8% of Pectin fans are female, 19.2% are male, with an average age of 47.0 years.

Which brands do Pectin fans like most?

Pectin fans show strongest brand affinity for Sugar substitute (9.6×), Organic certification (8.51×), and Gluten-free diet (4.08×) over the country average.

Where do Pectin fans live in United States?

Pectin fans in United States are most concentrated in California (reach 231,005), Texas (reach 166,548), and Florida (reach 132,852). These three regions account for the largest share of the active audience.

What other brands do Pectin fans also like?

Beyond Pectin itself, the audience over-indexes on Organic certification (8.51×), Gluten-free diet (4.08×), Energy (1.97×), and Veganism (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pectin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.