Rascasse Audience Intelligence

Pectin Audience in United States

A data profile of the people who buy, follow and care about Pectin in United States — modelled from more than twelve digital signal sources. Pectin has an estimated audience of 1,949,026 people in United States.

#6413among Topic in United States#504in Health

The average Pectin fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sugar substitute, Organic certification, Gluten-free diet, with strongest over-indexing on Sugar substitute (14.71× the country average).

Demographically, the Pectin audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pectin fan in United States is more female, around 47.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sugar substitute.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pectin profile in United States.

Audience size
1.9M
in United States
Gender
80.8%♀
19.2% male
Age
47.0
average years
Country rank
#14532
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pectin fans

80.8% are female, 19.2% are male, average age 47.0.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Pectin audience in United States
MetricValue
Female80.8%
Male19.2%
Average age47.0
Estimated audience size1,949,026
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Pectin audience in United States
Age bracketShare%
16-197%
20-2910%
30-3916%
40-4928%
50+38%
Fig. 04

Worldwide distribution

62.7%

of the worldwide Pectin audience comes from United States.

Worldwide audience distribution share by country for Pectin
CountryShare
United States62.7%
Taiwan7.1%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pectin audience in United States is strongest.

Fig. 05

Top regions by affinity

Pectin fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.27×
02Washington~50K1.19×
03Oregon~30K1.16×
04Idaho~10K1.14×
05Montana~6K1.12×
06Utah~20K1.10×
07Vermont~4K1.09×
08Hawaii~9K1.08×
09Maine~8K1.08×
10New Hampshire~8K1.05×
11Louisiana~30K1.04×
12Arkansas~20K1.04×
13Michigan~50K1.03×
14Massachusetts~40K1.02×
15Connecticut~20K1.02×
16West Virginia~9K1.02×
17California~200K1.01×
18Minnesota~30K1.01×
19Oklahoma~20K1.01×
20North Dakota~4K1.01×
21Wisconsin~30K1.00×
22Iowa~20K1.00×
23Missouri~30K0.99×
24Kentucky~20K0.99×
25Pennsylvania~60K0.98×
26North Carolina~60K0.98×
27Virginia~50K0.98×
28Kansas~20K0.98×
29Nebraska~10K0.98×
30South Dakota~4K0.98×
31Illinois~60K0.97×
32Ohio~60K0.96×
33Tennessee~40K0.96×
34South Carolina~30K0.96×
35Florida~100K0.95×
36New York~100K0.95×
37Georgia~60K0.95×
38Colorado~30K0.95×
39Maryland~30K0.94×
40Alabama~30K0.94×
41New Mexico~9K0.94×
42Washington, District of Columbia~5K0.93×
43Indiana~30K0.92×
44Rhode Island~6K0.92×
45Texas~200K0.91×
46New Jersey~40K0.91×
47Delaware~5K0.91×
48Mississippi~10K0.90×
49Arizona~40K0.89×
50Nevada~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Pectin, United States
0.89×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pectin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pectin audience
#·InterestCategoryAffinity×
01Sugar substituteFood & Beverages14.71×
02Organic certificationFood & Beverages10.17×
03Gluten-free dietFood & Beverages4.74×
04FastingHealth3.69×
05Hair ironBeauty & Wellness2.81×
06SmoothieFood & Beverages2.81×
07EnergyHome & Garden2.61×
08BirkenstockFashion & Accessoires2.60×
09Microwave ovenHome & Garden2.31×
10VeganismFood & Beverages2.29×
11Children's clothingFashion & Accessoires2.00×
12MassageHealth1.94×
13PharmacyBusiness & Career1.91×
14Discounts and allowancesShopping1.81×
15HandbagsFashion & Accessoires1.74×
16Skin careBeauty & Wellness1.63×
17BakeryFood & Beverages1.60×
18SupermarketShopping1.58×
19EtsyFashion & Accessoires1.56×
20Snack foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pectin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pectin audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.83×
Price SensitivityPREMIUM1.81×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pectin audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Sports ActivityPOWER0.70×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pectin have in United States?

Pectin has an estimated audience of 1,949,026 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pectin fans?

80.8% of Pectin fans are female, 19.2% are male, with an average age of 47.0 years.

03

Which brands do Pectin fans like most?

Pectin fans show strongest brand affinity for Sugar substitute (14.71×), Organic certification (10.17×), and Gluten-free diet (4.74×) over the country average.

04

Where do Pectin fans live in United States?

Pectin fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pectin fans also like?

Beyond Pectin itself, the audience over-indexes on Organic certification (10.17×), Gluten-free diet (4.74×), Energy (2.61×), and Veganism (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Pectin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pectin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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