Rascasse Audience Intelligence

Pedestal Target Market in United States

A data profile of the people who buy, follow and care about Pedestal in United States — modelled from more than twelve digital signal sources. Pedestal has an estimated audience of 670,020 people in United States.

#18among Furniture in United States#3161among Brand in United States#1318in Home & Garden

The average Pedestal fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Pinterest, Furniture, with strongest over-indexing on Mortgage loans (4.34× the country average).

Demographically, the Pedestal audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pedestal fan in United States is more female, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pedestal profile in United States.

Audience size
670K
in United States
Gender
64.6%♀
35.4% male
Age
45.5
average years
Country rank
#30694
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pedestal

64.6% are female, 35.4% are male, average age 45.5.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Pedestal audience in United States
MetricValue
Female64.6%
Male35.4%
Average age45.5
Estimated audience size670,020
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Pedestal audience in United States
Age bracketShare%
16-194%
20-2912%
30-3926%
40-4932%
50+26%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Pedestal audience comes from United States.

Worldwide audience distribution share by country for Pedestal
CountryShare
United States25.2%
Brazil7.9%
Sweden7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pedestal audience in United States is strongest.

Fig. 05

Top regions by affinity

Pedestal customers by region in United States
#RegionReachAffinity×
01California~100K1.31×
02Texas~70K1.21×
03New York~40K1.20×
04Florida~50K1.13×
05Georgia~20K1.12×
06Louisiana~10K1.12×
07Washington~10K1.11×
08Arizona~10K1.09×
09Maryland~10K1.09×
10Hawaii~3K1.09×
11New Jersey~20K1.08×
12Nevada~7K1.08×
13Oregon~8K1.07×
14Oklahoma~8K1.06×
15Pennsylvania~20K1.05×
16Virginia~20K1.05×
17Utah~6K1.05×
18Alabama~10K1.04×
19Arkansas~6K1.04×
20New Mexico~3K1.04×
21Connecticut~7K1.03×
22Illinois~20K1.02×
23Kansas~5K1.01×
24Kentucky~8K1.00×
25Ohio~20K0.99×
26North Carolina~20K0.99×
27Washington, District of Columbia~2K0.99×
28Tennessee~10K0.98×
29Colorado~10K0.98×
30Mississippi~5K0.98×
31Massachusetts~10K0.97×
32South Carolina~10K0.97×
33Delaware~2K0.97×
34Alaska~1K0.97×
35West Virginia~3K0.96×
36Rhode Island~2K0.96×
37Michigan~20K0.95×
38Indiana~10K0.95×
39Idaho~3K0.95×
40Missouri~10K0.94×
41Montana~2K0.92×
42Nebraska~3K0.91×
43Wisconsin~9K0.89×
44South Dakota~1K0.89×
45North Dakota~1K0.89×
46Vermont~1K0.89×
47Maine~2K0.88×
48New Hampshire~2K0.87×
49Minnesota~8K0.86×
50Iowa~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Pedestal, United States
0.85×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pedestal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pedestal audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden6.62×
02Home automationTechnology & Electronics5.26×
03Mortgage loansBusiness & Career4.34×
04QVCMovies & TV4.09×
05Sustainable energyHome & Garden4.06×
06First class travelTravel & Leisure4.04×
07Renewable energyBusiness & Career3.95×
08FedExBusiness & Career3.76×
09Weather forecastingHome & Garden3.69×
10Discount storesShopping3.47×
11Solar energyHome & Garden3.41×
12Vehicle insuranceCars & Mobility2.98×
13Shopping mallsShopping2.89×
14PinterestInternet & Social Media2.68×
15AirbnbTravel & Leisure2.48×
16FurnitureHome & Garden2.34×
17IKEAHome & Garden2.27×
18SubwayFood & Beverages2.18×
19McDonald'sFood & Beverages1.88×
20BarbecueFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pedestal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pedestal audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.30×
Quality AwarenessPREMIUM2.25×
Family OrientationCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pedestal audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.86×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pedestal's target market in United States?

Pedestal's target market in United States covers an estimated 670,020 people, concentrated in California and Texas.

02

What is the gender split and age of Pedestal customers?

64.6% of the Pedestal audience are female, 35.4% are male, with an average age of 45.5 years.

03

Which brands do Pedestal fans like most?

Pedestal fans show strongest brand affinity for Mortgage loans (4.34×), Pinterest (2.68×), and Furniture (2.34×) over the country average.

04

Where do Pedestal fans live in United States?

Pedestal fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pedestal fans also like?

Beyond Pedestal itself, the audience over-indexes on Pinterest (2.68×), Furniture (2.34×), FedEx (3.76×), and Discount stores (3.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Pedestal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pedestal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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