Pedestal Audience in United States

Pedestal logo

Pedestal has an estimated audience of 665,736 people in United States. 64.6% are female, 35.4% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Israel, Governor of Michigan, MK, Fairy godmother.

The average Pedestal fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Israel, Governor of Michigan, with strongest over-indexing on Lulu 黃路梓茵 (3.19× the country average). Demographically, the Pedestal audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Pedestal fans

Demographic split for Pedestal audience in United States
MetricValue
Female64.6%
Male35.4%
Average age45.5
Estimated audience size665,736

Audience persona

The typical Pedestal fan in United States is more female, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Pedestal in United States
RegionReachAffinity
California102,8101.4×
Texas70,3181.23×
Florida54,1601.2×
New York49,0981.32×
Pennsylvania24,2941.08×
Georgia23,8021.16×
Illinois23,5381.06×
North Carolina20,1811.01×
Ohio19,2550.94×
New Jersey18,5701.1×
Virginia17,5541.08×
Michigan16,8980.97×
Washington15,3751.15×
Arizona15,2201.12×
Massachusetts13,3101.01×
Tennessee13,2921×
Maryland12,8691.12×
Colorado10,7971.03×
Indiana10,7240.88×
Missouri10,1740.95×
South Carolina9,9961×
Louisiana9,5251.11×
Alabama9,4991.02×
Wisconsin8,8970.89×
Kentucky8,4341.01×
Oregon8,4191.1×
Minnesota8,3380.87×
Oklahoma7,7591.05×
Connecticut6,9181.04×
Nevada6,8461.06×
Utah6,3931.07×
Arkansas5,8311.06×
Mississippi5,1050.93×
Kansas5,0050.95×
Iowa4,5180.82×
New Mexico3,4301.03×
Idaho3,1170.93×
Hawaii3,0301.06×
Nebraska2,8270.85×
West Virginia2,7140.88×
New Hampshire2,2200.85×
Washington, District of Columbia2,0671.03×
Maine1,9620.82×
Rhode Island1,9320.91×
Delaware1,7860.97×
Montana1,6400.89×
Alaska1,3000.91×
South Dakota1,2200.79×
North Dakota1,0230.75×
Vermont8960.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pedestal audience
BrandAffinityCategory
Lulu 黃路梓茵3.19×Movies & TV
Israel1.93×Travel & Leisure
Governor of Michigan5.94×Politics & Society
MK3.17×Music & Radio
Fairy godmother5.05×Literature
Goop3.56×Internet & Social Media
Hipster5.73×Politics & Society
Wok3.78×Food & Beverages
Vocal harmony2.45×Music & Radio
Cherish (group)5.85×Music & Radio
headspace4.81×Health
Grinch2.01×Movies & TV
Elsword8.14×Games
Hibachi3.92×Food & Beverages
Google Home3.17×Technology & Electronics
Soldering iron1.57×Home & Garden
Jesse Plemons1.6×Movies & TV
Jeep Wagoneer2.57×Cars & Mobility
Wikia1.52×Internet & Social Media
Urban horticulture1.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pedestal audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
DIY MentalityTHRILL1.32
Price SensitivityPREMIUM1.27
Urban LifestyleOPEN1.26
Family OrientationCONSERVATISM1.24
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Pedestal
CountryShare
United States26.2%
Brazil8.2%
Sweden7.4%

See Pedestal audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Pedestal have in United States?

Pedestal has an estimated audience of 665,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Pedestal fans?

64.6% of Pedestal fans are female, 35.4% are male, with an average age of 45.5 years.

Which brands do Pedestal fans like most?

Pedestal fans show strongest brand affinity for Lulu 黃路梓茵 (3.19×), Israel (1.93×), and Governor of Michigan (5.94×) over the country average.

Where do Pedestal fans live in United States?

Pedestal fans in United States are most concentrated in California (reach 102,810), Texas (reach 70,318), and Florida (reach 54,160). These three regions account for the largest share of the active audience.

What other brands do Pedestal fans also like?

Beyond Pedestal itself, the audience over-indexes on Israel (1.93×), Governor of Michigan (5.94×), MK (3.17×), and Fairy godmother (5.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pedestal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.