Penguin Books Audience in United States
Penguin Books has an estimated audience of 868,652 people in United States. 68.6% are female, 31.4% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: Beres Hammond, Grace Slick, Product design, Elsword, Grinch.
The average Penguin Books fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Beres Hammond, Grace Slick, Product design, with strongest over-indexing on Beres Hammond (104.03× the country average). Demographically, the Penguin Books audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of Penguin Books fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 35.9 |
| Estimated audience size | 868,652 |
Audience persona
The typical Penguin Books fan in United States is more female, around 35.9 years old, with strong Tradition tendencies and a notable affinity for Beres Hammond.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 116,606 | 1.22× |
| New York | 73,335 | 1.51× |
| Texas | 69,904 | 0.94× |
| Florida | 51,026 | 0.87× |
| Virginia | 42,443 | 2.01× |
| Illinois | 31,329 | 1.08× |
| Pennsylvania | 30,987 | 1.06× |
| North Carolina | 27,594 | 1.06× |
| New Jersey | 26,786 | 1.21× |
| Georgia | 24,204 | 0.9× |
| Ohio | 23,949 | 0.89× |
| Massachusetts | 22,393 | 1.31× |
| Michigan | 21,380 | 0.94× |
| Washington | 21,316 | 1.22× |
| Arizona | 16,909 | 0.95× |
| Tennessee | 16,718 | 0.96× |
| Indiana | 15,562 | 0.98× |
| Maryland | 15,444 | 1.03× |
| Missouri | 13,299 | 0.95× |
| Minnesota | 12,938 | 1.04× |
| Colorado | 12,766 | 0.93× |
| Wisconsin | 12,452 | 0.95× |
| Oregon | 12,391 | 1.24× |
| South Carolina | 10,492 | 0.8× |
| Oklahoma | 10,254 | 1.06× |
| Connecticut | 9,978 | 1.15× |
| Kentucky | 9,664 | 0.89× |
| Louisiana | 8,270 | 0.74× |
| Alabama | 8,195 | 0.68× |
| Utah | 7,779 | 1× |
| Nevada | 7,531 | 0.9× |
| Iowa | 6,589 | 0.92× |
| Kansas | 6,178 | 0.9× |
| Arkansas | 5,775 | 0.81× |
| Mississippi | 4,501 | 0.63× |
| Maine | 4,005 | 1.29× |
| Idaho | 3,889 | 0.89× |
| Rhode Island | 3,876 | 1.4× |
| Nebraska | 3,731 | 0.86× |
| New Mexico | 3,711 | 0.85× |
| New Hampshire | 3,674 | 1.07× |
| Hawaii | 3,569 | 0.96× |
| Washington, District of Columbia | 3,398 | 1.3× |
| West Virginia | 3,055 | 0.76× |
| Montana | 2,155 | 0.89× |
| Alaska | 1,813 | 0.98× |
| Vermont | 1,745 | 1.14× |
| Delaware | 1,706 | 0.71× |
| North Dakota | 1,519 | 0.85× |
| South Dakota | 1,276 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beres Hammond | 104.03× | Music & Radio |
| Grace Slick | 26.29× | Music & Radio |
| Product design | 4.26× | Business & Career |
| Elsword | 32.39× | Games |
| Grinch | 7.27× | Movies & TV |
| Voter registration | 8.31× | Politics & Society |
| Electrolyte | 6.28× | Health |
| Vocal harmony | 5.98× | Music & Radio |
| Goop | 6.83× | Internet & Social Media |
| Goma | 22.01× | Travel & Leisure |
| headspace | 11.32× | Health |
| Historic site | 5.01× | Arts & Culture |
| Wok | 7.38× | Food & Beverages |
| Governor of Michigan | 7.59× | Politics & Society |
| Cherish (group) | 10.03× | Music & Radio |
| Pro-Ject | 3.72× | Music & Radio |
| Minnesota | 1.56× | Travel & Leisure |
| Fairy godmother | 6.56× | Literature |
| Google Home | 5.64× | Technology & Electronics |
| Cryptic crossword | 13.43× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| Individualism | JOY | 1.62 |
| Community Orientation | OPEN | 1.48 |
| Mindfulness | BALANCE | 1.47 |
| Creativity | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 36.8% |
| United States | 27.2% |
| India | 6.6% |
See Penguin Books audiences in other countries
More Publishing audiences in United States
- DC Comics (19,154,105)
- Barnes & Noble (16,423,220)
- Studio Ghibli (3,454,851)
- Transworld Publishers (1,656,698)
- Penguin Random House (1,504,993)
Frequently asked questions
How many fans does Penguin Books have in United States?
Penguin Books has an estimated audience of 868,652 people in United States, concentrated in California and New York.
What is the gender split and age of Penguin Books fans?
68.6% of Penguin Books fans are female, 31.4% are male, with an average age of 35.9 years.
Which brands do Penguin Books fans like most?
Penguin Books fans show strongest brand affinity for Beres Hammond (104.03×), Grace Slick (26.29×), and Product design (4.26×) over the country average.
Where do Penguin Books fans live in United States?
Penguin Books fans in United States are most concentrated in California (reach 116,606), New York (reach 73,335), and Texas (reach 69,904). These three regions account for the largest share of the active audience.
What other brands do Penguin Books fans also like?
Beyond Penguin Books itself, the audience over-indexes on Grace Slick (26.29×), Product design (4.26×), Elsword (32.39×), and Grinch (7.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Penguin Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.