Penn Brewery Audience in United States

Penn Brewery has an estimated audience of 384,129 people in United States. 45.2% are female, 54.8% are male, average age 43.8. Top regions: Pennsylvania, California, Florida. Top brand affinities: Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, NFL, Beer.

The average Penn Brewery fan in United States is 43.8 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Florida. Top brand affinities include Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, with strongest over-indexing on Pittsburgh Penguins (26.79× the country average). Demographically, the Penn Brewery audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Penn Brewery fans

Demographic split for Penn Brewery audience in United States
MetricValue
Female45.2%
Male54.8%
Average age43.8
Estimated audience size384,129

Audience persona

The typical Penn Brewery fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Pittsburgh Penguins.

Top regions in United States

Top regions ranked by reach for Penn Brewery in United States
RegionReachAffinity
Pennsylvania51,5743.99×
California32,3350.77×
Florida28,9461.11×
New York26,6371.24×
Texas23,6980.72×
New Jersey13,9881.43×
Ohio13,4591.14×
North Carolina11,8491.03×
Virginia10,7581.15×
Illinois10,3780.81×
Georgia9,5380.81×
Massachusetts9,2401.22×
Michigan9,0100.9×
Indiana7,7301.1×
Maryland7,5201.14×
Tennessee6,3140.82×
South Carolina5,9071.02×
Washington5,9020.77×
Missouri5,4520.88×
Arizona5,1200.65×
Minnesota5,0350.91×
Wisconsin4,8480.84×
Colorado4,7380.78×
Kentucky4,6520.97×
Connecticut4,5321.18×
Louisiana4,5050.91×
Alabama4,3480.81×
Oklahoma4,1390.97×
Iowa3,7781.19×
Oregon3,7540.85×
Mississippi3,4381.09×
Utah2,4070.7×
Nevada2,2890.62×
Kansas2,2370.74×
Hawaii1,9911.21×
Arkansas1,9260.61×
New Hampshire1,8501.22×
West Virginia1,7330.97×
Delaware1,6691.57×
Maine1,6591.21×
Nebraska1,5590.81×
Washington, District of Columbia1,5541.35×
Idaho1,4000.73×
Rhode Island1,3421.1×
New Mexico1,0700.56×
Montana8030.75×
South Dakota7190.81×
Vermont6731×
North Dakota5910.75×
Alaska5010.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penn Brewery audience
BrandAffinityCategory
Pittsburgh Penguins26.79×Sports
Pittsburgh Steelers9.84×Sports
Pittsburgh Pirates15.3×Sports
NFL1.53×Sports
Beer1.75×Food & Beverages
NHL2.73×Sports
Ice hockey2.57×Sports
Pub3.08×Food & Beverages
Lowe's1.52×Shopping
FC Barcelona2.44×Sports
Dunkin' Donuts2.38×Food & Beverages
Cocktail1.88×Food & Beverages
Cider3.74×Food & Beverages
Philadelphia Phillies4.2×Sports
Grilling1.61×Food & Beverages
Philadelphia Eagles2.39×Sports
Theme parks1.56×Travel & Leisure
Bakery1.8×Food & Beverages
Whisky2.01×Food & Beverages
Cleveland Browns2.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penn Brewery audience
TraitClusterScore
Career OrientationPOWER1.49
Convenience OrientationPREMIUM1.48
Pet OwnershipJOY1.38
Community OrientationOPEN1.34
DIY MentalityTHRILL1.33
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Penn Brewery
CountryShare
Brazil53.1%
United States14.0%
United Kingdom5.6%

See Penn Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Penn Brewery have in United States?

Penn Brewery has an estimated audience of 384,129 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Penn Brewery fans?

45.2% of Penn Brewery fans are female, 54.8% are male, with an average age of 43.8 years.

Which brands do Penn Brewery fans like most?

Penn Brewery fans show strongest brand affinity for Pittsburgh Penguins (26.79×), Pittsburgh Steelers (9.84×), and Pittsburgh Pirates (15.3×) over the country average.

Where do Penn Brewery fans live in United States?

Penn Brewery fans in United States are most concentrated in Pennsylvania (reach 51,574), California (reach 32,335), and Florida (reach 28,946). These three regions account for the largest share of the active audience.

What other brands do Penn Brewery fans also like?

Beyond Penn Brewery itself, the audience over-indexes on Pittsburgh Steelers (9.84×), Pittsburgh Pirates (15.3×), NFL (1.53×), and Beer (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penn Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.