Rascasse Audience Intelligence

Penn Brewery Target Market in United States

A data profile of the people who buy, follow and care about Penn Brewery in United States — modelled from more than twelve digital signal sources. Penn Brewery has an estimated audience of 387,119 people in United States.

#44among Beer in United States#4384among Brand in United States#2216in Food & Beverages

The average Penn Brewery fan in United States is 43.8 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Florida.

Top brand affinities include Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh Steelers, with strongest over-indexing on Pittsburgh Penguins (20.46× the country average).

Demographically, the Penn Brewery audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penn Brewery fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Pittsburgh Penguins.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penn Brewery profile in United States.

Audience size
387K
in United States
Gender
45.2%♀
54.8% male
Age
43.8
average years
Country rank
#42324
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Penn Brewery

45.2% are female, 54.8% are male, average age 43.8.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Penn Brewery audience in United States
MetricValue
Female45.2%
Male54.8%
Average age43.8
Estimated audience size387,119
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Penn Brewery audience in United States
Age bracketShare%
16-190%
20-2919%
30-3930%
40-4935%
50+16%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Penn Brewery audience comes from United States.

Worldwide audience distribution share by country for Penn Brewery
CountryShare
Brazil53.0%
United States14.0%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penn Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Penn Brewery customers by region in United States
#RegionReachAffinity×
01Pennsylvania~60K4.27×
02Delaware~2K1.68×
03Maryland~10K1.47×
04New Jersey~10K1.45×
05Hawaii~2K1.44×
06Washington, District of Columbia~2K1.33×
07Iowa~4K1.29×
08New York~30K1.18×
09Florida~30K1.17×
10Mississippi~4K1.12×
11New Hampshire~2K1.12×
12Virginia~10K1.10×
13Maine~2K1.10×
14Ohio~10K1.09×
15Massachusetts~8K1.08×
16Oklahoma~5K1.08×
17Connecticut~4K1.08×
18Indiana~8K1.07×
19South Carolina~6K1.04×
20West Virginia~2K1.04×
21Rhode Island~1K1.04×
22Kentucky~5K1.00×
23North Carolina~10K0.99×
24Louisiana~5K0.99×
25Vermont<1K0.96×
26Alabama~5K0.94×
27North Dakota<1K0.91×
28South Dakota<1K0.86×
29Missouri~5K0.85×
30Nebraska~2K0.83×
31Michigan~8K0.82×
32Minnesota~4K0.81×
33Alaska<1K0.81×
34Tennessee~6K0.79×
35Oregon~3K0.79×
36Georgia~9K0.78×
37Montana<1K0.78×
38Texas~30K0.77×
39Illinois~10K0.77×
40Wisconsin~4K0.77×
41California~30K0.75×
42Idaho~1K0.75×
43Kansas~2K0.74×
44Washington~6K0.73×
45Colorado~4K0.71×
46Arkansas~2K0.68×
47Utah~2K0.67×
48Nevada~2K0.66×
49New Mexico~1K0.64×
50Arizona~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Penn Brewery, United States
0.61×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penn Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penn Brewery audience
#·InterestCategoryAffinity×
01Pittsburgh PenguinsSports20.46×
02Pittsburgh PiratesSports14.13×
03CiderFood & Beverages6.30×
04Pittsburgh SteelersSports5.95×
05PubFood & Beverages5.01×
06Non-alcoholic beverageFood & Beverages4.31×
07Rail transportTravel & Leisure3.45×
08Dunkin' DonutsFood & Beverages3.20×
09NHLSports3.15×
10Ice hockeySports3.15×
11CocktailFood & Beverages2.68×
12BakeryFood & Beverages2.66×
13BeerFood & Beverages2.34×
14GrillingFood & Beverages2.15×
15WineFood & Beverages2.07×
16Nonprofit organizationPolitics & Society2.06×
17BarbecueFood & Beverages1.95×
18Alcoholic beveragesFood & Beverages1.75×
19Donald TrumpPolitics & Society1.59×
20RecipesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penn Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penn Brewery audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.26×
TraditionCONSERVATISM1.44×
DIY MentalityTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penn Brewery audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.42×
Risk AppetiteTHRILL0.46×
Luxury OrientationPREMIUM0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Penn Brewery's target market in United States?

Penn Brewery's target market in United States covers an estimated 387,119 people, concentrated in Pennsylvania and California.

02

What is the gender split and age of Penn Brewery customers?

45.2% of the Penn Brewery audience are female, 54.8% are male, with an average age of 43.8 years.

03

Which brands do Penn Brewery fans like most?

Penn Brewery fans show strongest brand affinity for Pittsburgh Penguins (20.46×), Pittsburgh Pirates (14.13×), and Pittsburgh Steelers (5.95×) over the country average.

04

Where do Penn Brewery fans live in United States?

Penn Brewery fans in United States are most concentrated in Pennsylvania (reach ~60K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Penn Brewery fans also like?

Beyond Penn Brewery itself, the audience over-indexes on Pittsburgh Pirates (14.13×), Pittsburgh Steelers (5.95×), Pub (5.01×), and Cider (6.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Penn Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Penn Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →