Pepperidge Farm Audience in United States

Pepperidge Farm has an estimated audience of 741,230 people in United States. 63.1% are female, 36.9% are male, average age 38.3. Top regions: Pennsylvania, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Pepperidge Farm fan in United States is 38.3 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Pepperidge Farm audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Pepperidge Farm fans

Demographic split for Pepperidge Farm audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.3
Estimated audience size741,230

Audience persona

The typical Pepperidge Farm fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Pepperidge Farm in United States
RegionReachAffinity
Pennsylvania66,8252.68×
California55,1010.68×
Florida53,6121.07×
Texas47,6020.75×
New York44,4791.07×
Ohio40,7201.78×
Illinois29,6311.2×
North Carolina22,5381.01×
New Jersey21,6391.15×
Utah20,8043.13×
Michigan19,5391.01×
Georgia18,5360.81×
Virginia18,4071.02×
Massachusetts18,3711.26×
Connecticut18,1622.44×
Maryland13,1991.04×
Indiana12,8620.95×
Tennessee12,7680.86×
Washington11,5120.77×
South Carolina11,0640.99×
Wisconsin10,5330.94×
Arizona10,4230.69×
Missouri9,6380.81×
Colorado9,0380.77×
Alabama8,4190.81×
Minnesota7,9240.75×
Kentucky7,9060.85×
Louisiana7,2410.76×
Oklahoma6,8680.83×
Oregon6,6120.78×
Idaho4,9791.34×
Arkansas4,7950.79×
Nevada4,7670.66×
Kansas4,6270.79×
Iowa4,5200.74×
Mississippi3,9920.65×
New Hampshire3,6611.25×
West Virginia3,0320.88×
Maine2,8931.09×
Delaware2,8931.41×
Rhode Island2,7171.15×
New Mexico2,5920.7×
Nebraska2,5850.7×
Hawaii1,5820.5×
Washington, District of Columbia1,5400.69×
Montana1,2960.63×
Vermont1,2380.95×
South Dakota9740.57×
North Dakota8930.59×
Alaska8550.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepperidge Farm audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage20×Cars & Mobility
Persil31.87×Home & Garden
Whole grain13.01×Food & Beverages
Houston Astros6.69×Sports
Ming-Na Wen20.6×Movies & TV
MSN3.1×News
Charles, Prince of Wales18.87×Politics & Society
Aldi2.85×Shopping
Horoscope6.7×Health
Sunoco7.29×Cars & Mobility
Wedding dress4.9×Fashion & Accessoires
Prepackaged meal10.19×Food & Beverages
Blended whiskey7.96×Food & Beverages
Frozen food5.79×Food & Beverages
Staples (Canada)2.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepperidge Farm audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
IndulgenceJOY2.04
Convenience OrientationPREMIUM1.69
PatriotismCONSERVATISM1.52
DIY MentalityTHRILL1.47
Price SensitivityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Pepperidge Farm
CountryShare
United States70.9%
Japan4.3%
Canada3.5%

See Pepperidge Farm audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Pepperidge Farm have in United States?

Pepperidge Farm has an estimated audience of 741,230 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Pepperidge Farm fans?

63.1% of Pepperidge Farm fans are female, 36.9% are male, with an average age of 38.3 years.

Which brands do Pepperidge Farm fans like most?

Pepperidge Farm fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Pepperidge Farm fans live in United States?

Pepperidge Farm fans in United States are most concentrated in Pennsylvania (reach 66,825), California (reach 55,101), and Florida (reach 53,612). These three regions account for the largest share of the active audience.

What other brands do Pepperidge Farm fans also like?

Beyond Pepperidge Farm itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepperidge Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.