Rascasse Audience Intelligence

Perkins Restaurant & Bakery Target Market in United States

A data profile of the people who buy, follow and care about Perkins Restaurant & Bakery in United States — modelled from more than twelve digital signal sources. Perkins Restaurant & Bakery has an estimated audience of 804,947 people in United States.

#32among Fast food restaurants in United States#2820among Brand in United States#1525in Food & Beverages

The average Perkins Restaurant & Bakery fan in United States is 40.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Minnesota, Pennsylvania.

Top brand affinities include Tim Horton, Breakfast, Muffin, with strongest over-indexing on Tim Horton (5.26× the country average).

Demographically, the Perkins Restaurant & Bakery audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perkins Restaurant & Bakery fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Tim Horton.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perkins Restaurant & Bakery profile in United States.

Audience size
805K
in United States
Gender
63.2%♀
36.8% male
Age
40.7
average years
Country rank
#27357
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Perkins Restaurant & Bakery

63.2% are female, 36.8% are male, average age 40.7.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Perkins Restaurant & Bakery audience in United States
MetricValue
Female63.2%
Male36.8%
Average age40.7
Estimated audience size804,947
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Perkins Restaurant & Bakery audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Perkins Restaurant & Bakery audience comes from United States.

Worldwide audience distribution share by country for Perkins Restaurant & Bakery
CountryShare
United States92.8%
Canada4.4%
United Kingdom1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perkins Restaurant & Bakery audience in United States is strongest.

Fig. 05

Top regions by affinity

Perkins Restaurant & Bakery customers by region in United States
#RegionReachAffinity×
01Wyoming~7K5.49×
02Minnesota~70K5.21×
03South Dakota~10K4.65×
04Iowa~30K3.74×
05North Dakota~6K3.01×
06Nebraska~10K2.45×
07Wisconsin~30K2.29×
08Pennsylvania~60K2.06×
09Tennessee~30K1.65×
10Montana~4K1.49×
11Kansas~10K1.47×
12Utah~10K1.44×
13Florida~80K1.34×
14Delaware~3K1.27×
15Ohio~30K1.24×
16Idaho~5K1.19×
17Missouri~10K0.86×
18West Virginia~3K0.79×
19Colorado~10K0.74×
20Indiana~10K0.69×
21Alaska~1K0.69×
22Hawaii~2K0.64×
23Rhode Island~2K0.58×
24New Jersey~10K0.56×
25Illinois~20K0.55×
26Arkansas~4K0.54×
27Oklahoma~5K0.50×
28Maine~2K0.50×
29Mississippi~4K0.49×
30New Hampshire~2K0.49×
31New York~20K0.47×
32South Carolina~6K0.47×
33New Mexico~2K0.47×
34Washington, District of Columbia~1K0.44×
35Kentucky~5K0.42×
36Maryland~6K0.40×
37Arizona~6K0.33×
38Louisiana~4K0.33×
39Connecticut~3K0.32×
40Nevada~3K0.32×
41Virginia~7K0.31×
42Alabama~4K0.31×
43Oregon~3K0.31×
44Georgia~8K0.28×
45Michigan~7K0.28×
46Washington~5K0.27×
47North Carolina~7K0.25×
48Massachusetts~4K0.23×
49Texas~10K0.15×
50California~10K0.11×
Fig. 06

Affinity by region

Affinity by region — Perkins Restaurant & Bakery, United States
0.11×1.00×5.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perkins Restaurant & Bakery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perkins Restaurant & Bakery audience
#·InterestCategoryAffinity×
01MuffinFood & Beverages5.83×
02Tim HortonSports5.26×
03Waffle HouseFood & Beverages2.60×
04BreakfastFood & Beverages2.47×
05DoughnutFood & Beverages2.46×
06Non-alcoholic beverageFood & Beverages2.13×
07Microwave ovenHome & Garden2.07×
08CupcakeFood & Beverages1.93×
09PastryFood & Beverages1.90×
10CookbookFood & Beverages1.78×
11Ice creamFood & Beverages1.76×
12DoughFood & Beverages1.76×
13LunchFood & Beverages1.73×
14Discount storesShopping1.67×
15BakeryFood & Beverages1.65×
16Organic foodFood & Beverages1.58×
17Snack foodFood & Beverages1.57×
18Mother's DayKids & Family1.53×
19SubwayFood & Beverages1.51×
20GeneticsKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perkins Restaurant & Bakery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perkins Restaurant & Bakery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.53×
Community OrientationOPEN1.32×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perkins Restaurant & Bakery audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
Luxury OrientationPREMIUM0.94×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Perkins Restaurant & Bakery's target market in United States?

Perkins Restaurant & Bakery's target market in United States covers an estimated 804,947 people, concentrated in Florida and Minnesota.

02

What is the gender split and age of Perkins Restaurant & Bakery customers?

63.2% of the Perkins Restaurant & Bakery audience are female, 36.8% are male, with an average age of 40.7 years.

03

Which brands do Perkins Restaurant & Bakery fans like most?

Perkins Restaurant & Bakery fans show strongest brand affinity for Tim Horton (5.26×), Breakfast (2.47×), and Muffin (5.83×) over the country average.

04

Where do Perkins Restaurant & Bakery fans live in United States?

Perkins Restaurant & Bakery fans in United States are most concentrated in Florida (reach ~80K), Minnesota (reach ~70K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Perkins Restaurant & Bakery fans also like?

Beyond Perkins Restaurant & Bakery itself, the audience over-indexes on Breakfast (2.47×), Muffin (5.83×), Waffle House (2.6×), and Organic food (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

See Perkins Restaurant & Bakery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perkins Restaurant & Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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