Perkins Restaurant & Bakery Audience in United States

Perkins Restaurant & Bakery logo

Perkins Restaurant & Bakery has an estimated audience of 434,502 people in United States. 57.5% are female, 42.5% are male, average age 41.0. Top regions: Florida, Minnesota, Pennsylvania. Top brand affinities: Historic site, Goop, Vocal harmony, Governor of Michigan, Elsword.

The average Perkins Restaurant & Bakery fan in United States is 41.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Minnesota, Pennsylvania. Top brand affinities include Historic site, Goop, Vocal harmony, with strongest over-indexing on Historic site (5.9× the country average). Demographically, the Perkins Restaurant & Bakery audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Perkins Restaurant & Bakery fans

Demographic split for Perkins Restaurant & Bakery audience in United States
MetricValue
Female57.5%
Male42.5%
Average age41.0
Estimated audience size434,502

Audience persona

The typical Perkins Restaurant & Bakery fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Perkins Restaurant & Bakery in United States
RegionReachAffinity
Florida90,8201.48×
Minnesota74,4285.74×
Pennsylvania68,2572.24×
Ohio36,5291.31×
Wisconsin33,2042.44×
Tennessee31,9681.76×
Iowa27,6823.71×
New York24,9990.49×
Illinois18,3880.61×
New Jersey14,4410.63×
Missouri13,0090.89×
Indiana12,1030.73×
Nebraska11,6582.57×
Colorado10,8350.76×
Kansas10,5041.47×
Texas9,7190.12×
South Dakota9,5684.58×
Georgia7,6860.28×
California7,5670.08×
Virginia6,6080.3×
South Carolina6,5410.48×
Wyoming6,4424.81×
Maryland6,1530.4×
Michigan6,1020.26×
North Carolina5,9020.22×
Utah5,8500.72×
Idaho5,4371.2×
Arizona5,4220.29×
North Dakota4,8822.63×
Oklahoma4,6880.47×
Washington4,4700.25×
Kentucky4,3590.38×
Arkansas3,7230.5×
Montana3,5781.43×
Delaware3,2291.29×
West Virginia3,1150.74×
Mississippi3,0810.41×
Louisiana2,5420.22×
Massachusetts2,3890.13×
Alabama2,2640.18×
Connecticut1,7700.2×
Nevada1,6730.19×
Oregon1,1810.11×
Washington, District of Columbia7900.29×
New Hampshire7290.2×
Vermont5660.36×
New Mexico5450.12×
Maine5050.16×
Rhode Island3350.12×
Alaska2450.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perkins Restaurant & Bakery audience
BrandAffinityCategory
Historic site5.9×Arts & Culture
Goop5.87×Internet & Social Media
Vocal harmony4.79×Music & Radio
Governor of Michigan7.15×Politics & Society
Elsword14.86×Games
Grinch3.46×Movies & TV
Fairy godmother5.79×Literature
Mathcore6.05×Music & Radio
Wok4.56×Food & Beverages
Hipster6.37×Politics & Society
Hibachi5.05×Food & Beverages
JDSU1.91×Business & Career
Staycation2.04×Home & Garden
Google Home3.96×Technology & Electronics
Cherish (group)6.27×Music & Radio
Grace Slick5×Music & Radio
headspace5.32×Health
TV Fanatic5.63×Movies & TV
No Escape (1994 film)5.73×Movies & TV
Home staging2.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perkins Restaurant & Bakery audience
TraitClusterScore
IndulgenceJOY1.34
Luxury OrientationPREMIUM1.27
Price SensitivityPREMIUM1.24
Risk AppetiteTHRILL1.16
Healthy LifestyleBALANCE1.09
ExtroversionTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Perkins Restaurant & Bakery
CountryShare
United States93.2%
Canada4.1%
United Kingdom1.1%

See Perkins Restaurant & Bakery audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Perkins Restaurant & Bakery have in United States?

Perkins Restaurant & Bakery has an estimated audience of 434,502 people in United States, concentrated in Florida and Minnesota.

What is the gender split and age of Perkins Restaurant & Bakery fans?

57.5% of Perkins Restaurant & Bakery fans are female, 42.5% are male, with an average age of 41.0 years.

Which brands do Perkins Restaurant & Bakery fans like most?

Perkins Restaurant & Bakery fans show strongest brand affinity for Historic site (5.9×), Goop (5.87×), and Vocal harmony (4.79×) over the country average.

Where do Perkins Restaurant & Bakery fans live in United States?

Perkins Restaurant & Bakery fans in United States are most concentrated in Florida (reach 90,820), Minnesota (reach 74,428), and Pennsylvania (reach 68,257). These three regions account for the largest share of the active audience.

What other brands do Perkins Restaurant & Bakery fans also like?

Beyond Perkins Restaurant & Bakery itself, the audience over-indexes on Goop (5.87×), Vocal harmony (4.79×), Governor of Michigan (7.15×), and Elsword (14.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perkins Restaurant & Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.