Persimmon Audience in United States
Persimmon has an estimated audience of 426,310 people in United States. 64.4% are female, 35.6% are male, average age 46.3. Top regions: California, Texas, New York. Top brand affinities: Pillow, Goop, Governor of Michigan, Fairy godmother, Historic site.
The average Persimmon fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pillow, Goop, Governor of Michigan, with strongest over-indexing on Pillow (1.7× the country average). Demographically, the Persimmon audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Persimmon fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 46.3 |
| Estimated audience size | 426,310 |
Audience persona
The typical Persimmon fan in United States is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 77,378 | 1.65× |
| Texas | 36,729 | 1× |
| New York | 27,435 | 1.15× |
| Florida | 26,181 | 0.91× |
| North Carolina | 17,162 | 1.34× |
| Georgia | 15,230 | 1.16× |
| Pennsylvania | 13,897 | 0.97× |
| Illinois | 12,796 | 0.9× |
| Virginia | 12,083 | 1.16× |
| Washington | 11,075 | 1.3× |
| New Jersey | 10,782 | 0.99× |
| Ohio | 9,863 | 0.75× |
| Michigan | 8,885 | 0.8× |
| Maryland | 8,568 | 1.17× |
| Massachusetts | 8,545 | 1.02× |
| Tennessee | 7,871 | 0.92× |
| Indiana | 7,855 | 1.01× |
| Arizona | 7,646 | 0.88× |
| Colorado | 7,215 | 1.07× |
| Missouri | 7,141 | 1.04× |
| Oregon | 7,017 | 1.44× |
| Alabama | 6,223 | 1.04× |
| South Carolina | 6,051 | 0.94× |
| Louisiana | 5,917 | 1.08× |
| Oklahoma | 5,581 | 1.18× |
| Minnesota | 5,383 | 0.88× |
| Kentucky | 4,952 | 0.93× |
| Wisconsin | 4,787 | 0.75× |
| Nevada | 4,270 | 1.04× |
| Connecticut | 4,048 | 0.95× |
| Rhode Island | 4,039 | 2.98× |
| Arkansas | 4,019 | 1.14× |
| Utah | 3,754 | 0.98× |
| Mississippi | 3,207 | 0.91× |
| Kansas | 2,942 | 0.88× |
| Iowa | 2,421 | 0.69× |
| Hawaii | 2,132 | 1.16× |
| Idaho | 1,915 | 0.9× |
| New Mexico | 1,711 | 0.8× |
| West Virginia | 1,537 | 0.77× |
| Nebraska | 1,535 | 0.72× |
| Washington, District of Columbia | 1,474 | 1.15× |
| New Hampshire | 1,239 | 0.74× |
| Maine | 1,208 | 0.79× |
| Delaware | 944 | 0.8× |
| Montana | 880 | 0.74× |
| Alaska | 791 | 0.87× |
| South Dakota | 591 | 0.6× |
| Vermont | 562 | 0.75× |
| North Dakota | 490 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.7× | Home & Garden |
| Goop | 3.51× | Internet & Social Media |
| Governor of Michigan | 4.74× | Politics & Society |
| Fairy godmother | 4.57× | Literature |
| Historic site | 2.35× | Arts & Culture |
| headspace | 5.01× | Health |
| Wok | 3.33× | Food & Beverages |
| Hibachi | 3.87× | Food & Beverages |
| Google Home | 3.16× | Technology & Electronics |
| Cherish (group) | 5.06× | Music & Radio |
| Jeep Wagoneer | 2.56× | Cars & Mobility |
| Home staging | 2.21× | Home & Garden |
| Grace Slick | 3.54× | Music & Radio |
| Grinch | 1.61× | Movies & TV |
| Vocal harmony | 1.75× | Music & Radio |
| Hipster | 3.59× | Politics & Society |
| Kikar HaShabbat | 5.61× | News |
| HydraFacial | 2.78× | Beauty & Wellness |
| Certified diabetes educator | 4.55× | Business & Career |
| Mathcore | 2.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.44 |
| Price Sensitivity | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.36 |
| Urban Lifestyle | OPEN | 1.3 |
| Extroversion | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 21.2% |
| Ukraine | 19.8% |
| United States | 10.2% |
See Persimmon audiences in other countries
More Fruit audiences in United States
- Pumpkin (16,161,069)
- Lemon (14,089,259)
- Grape (12,849,763)
- Strawberry (11,194,387)
- Berry (9,769,102)
Frequently asked questions
How many fans does Persimmon have in United States?
Persimmon has an estimated audience of 426,310 people in United States, concentrated in California and Texas.
What is the gender split and age of Persimmon fans?
64.4% of Persimmon fans are female, 35.6% are male, with an average age of 46.3 years.
Which brands do Persimmon fans like most?
Persimmon fans show strongest brand affinity for Pillow (1.7×), Goop (3.51×), and Governor of Michigan (4.74×) over the country average.
Where do Persimmon fans live in United States?
Persimmon fans in United States are most concentrated in California (reach 77,378), Texas (reach 36,729), and New York (reach 27,435). These three regions account for the largest share of the active audience.
What other brands do Persimmon fans also like?
Beyond Persimmon itself, the audience over-indexes on Goop (3.51×), Governor of Michigan (4.74×), Fairy godmother (4.57×), and Historic site (2.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Persimmon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.