Rascasse Audience Intelligence

Persimmon Audience in United States

A data profile of the people who buy, follow and care about Persimmon in United States — modelled from more than twelve digital signal sources. Persimmon has an estimated audience of 426,310 people in United States.

#32among Fruit in United States#12037among Topic in United States#2118in Food & Beverages

The average Persimmon fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mortgage loans, Weather forecasting, Pinterest, with strongest over-indexing on Mortgage loans (3.32× the country average).

Demographically, the Persimmon audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Persimmon fan in United States is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Persimmon profile in United States.

Audience size
426K
in United States
Gender
64.4%♀
35.6% male
Age
46.3
average years
Country rank
#40153
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Persimmon fans

64.4% are female, 35.6% are male, average age 46.3.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Persimmon audience in United States
MetricValue
Female64.4%
Male35.6%
Average age46.3
Estimated audience size426,310
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Persimmon audience in United States
Age bracketShare%
16-196%
20-2912%
30-3920%
40-4929%
50+33%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Persimmon audience comes from United States.

Worldwide audience distribution share by country for Persimmon
CountryShare
Taiwan21.1%
Ukraine19.7%
United States10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Persimmon audience in United States is strongest.

Fig. 05

Top regions by affinity

Persimmon fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~6K4.51×
02California~70K1.47×
03Maryland~10K1.43×
04Oregon~7K1.40×
05North Carolina~20K1.32×
06Washington, District of Columbia~2K1.31×
07Virginia~10K1.26×
08Colorado~8K1.25×
09Washington~10K1.16×
10Georgia~10K1.11×
11Hawaii~2K1.11×
12Arkansas~4K1.09×
13Oklahoma~5K1.08×
14New York~30K1.05×
15Alabama~6K1.00×
16Massachusetts~8K0.97×
17Missouri~7K0.97×
18South Carolina~6K0.96×
19Louisiana~5K0.96×
20Nevada~4K0.96×
21Utah~4K0.95×
22Tennessee~8K0.94×
23Indiana~7K0.94×
24Texas~30K0.92×
25New Jersey~10K0.92×
26Alaska<1K0.92×
27Mississippi~3K0.90×
28Kentucky~5K0.89×
29Connecticut~4K0.89×
30Pennsylvania~10K0.88×
31Idaho~2K0.86×
32Delaware<1K0.85×
33Florida~20K0.84×
34Kansas~3K0.84×
35New Mexico~2K0.83×
36Arizona~7K0.82×
37Illinois~10K0.81×
38Minnesota~5K0.81×
39West Virginia~2K0.79×
40Vermont<1K0.79×
41Maine~1K0.78×
42Montana<1K0.78×
43Michigan~9K0.76×
44New Hampshire~1K0.73×
45Nebraska~2K0.72×
46Ohio~9K0.70×
47Wisconsin~4K0.70×
48Iowa~2K0.69×
49South Dakota<1K0.65×
50North Dakota<1K0.64×
Fig. 06

Affinity by region

Affinity by region — Persimmon, United States
0.64×1.00×4.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Persimmon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Persimmon audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden5.90×
02Single-family detached homeHome & Garden5.59×
03Garden centreHome & Garden5.42×
04Sustainable energyHome & Garden4.81×
05QVCMovies & TV4.75×
06Renewable energyBusiness & Career4.47×
07FedExBusiness & Career3.79×
08First class travelTravel & Leisure3.47×
09Discount storesShopping3.33×
10Mortgage loansBusiness & Career3.32×
11NASDAQBusiness & Career2.99×
12Solar energyHome & Garden2.92×
13Shopping mallsShopping2.58×
14PinterestInternet & Social Media2.43×
15SubwayFood & Beverages2.20×
16AirbnbTravel & Leisure2.16×
17Organic foodFood & Beverages2.09×
18McDonald'sFood & Beverages1.89×
19BarbecueFood & Beverages1.88×
20FurnitureHome & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Persimmon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Persimmon audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.17×
Convenience OrientationPREMIUM2.00×
Price SensitivityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Persimmon audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Persimmon have in United States?

Persimmon has an estimated audience of 426,310 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Persimmon fans?

64.4% of Persimmon fans are female, 35.6% are male, with an average age of 46.3 years.

03

Which brands do Persimmon fans like most?

Persimmon fans show strongest brand affinity for Mortgage loans (3.32×), Weather forecasting (5.9×), and Pinterest (2.43×) over the country average.

04

Where do Persimmon fans live in United States?

Persimmon fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Persimmon fans also like?

Beyond Persimmon itself, the audience over-indexes on Weather forecasting (5.9×), Pinterest (2.43×), Renewable energy (4.47×), and FedEx (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Persimmon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Persimmon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →