Persimmon Audience in United States

Persimmon logo

Persimmon has an estimated audience of 426,310 people in United States. 64.4% are female, 35.6% are male, average age 46.3. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Diabetes mellitus awareness, Indeed.com, Khan Academy.

The average Persimmon fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Diabetes mellitus awareness, with strongest over-indexing on Capital One (4.51× the country average). Demographically, the Persimmon audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Persimmon fans

Demographic split for Persimmon audience in United States
MetricValue
Female64.4%
Male35.6%
Average age46.3
Estimated audience size426,310

Audience persona

The typical Persimmon fan in United States is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Persimmon in United States
RegionReachAffinity
California77,3781.65×
Texas36,7291×
New York27,4351.15×
Florida26,1810.91×
North Carolina17,1621.34×
Georgia15,2301.16×
Pennsylvania13,8970.97×
Illinois12,7960.9×
Virginia12,0831.16×
Washington11,0751.3×
New Jersey10,7820.99×
Ohio9,8630.75×
Michigan8,8850.8×
Maryland8,5681.17×
Massachusetts8,5451.02×
Tennessee7,8710.92×
Indiana7,8551.01×
Arizona7,6460.88×
Colorado7,2151.07×
Missouri7,1411.04×
Oregon7,0171.44×
Alabama6,2231.04×
South Carolina6,0510.94×
Louisiana5,9171.08×
Oklahoma5,5811.18×
Minnesota5,3830.88×
Kentucky4,9520.93×
Wisconsin4,7870.75×
Nevada4,2701.04×
Connecticut4,0480.95×
Rhode Island4,0392.98×
Arkansas4,0191.14×
Utah3,7540.98×
Mississippi3,2070.91×
Kansas2,9420.88×
Iowa2,4210.69×
Hawaii2,1321.16×
Idaho1,9150.9×
New Mexico1,7110.8×
West Virginia1,5370.77×
Nebraska1,5350.72×
Washington, District of Columbia1,4741.15×
New Hampshire1,2390.74×
Maine1,2080.79×
Delaware9440.8×
Montana8800.74×
Alaska7910.87×
South Dakota5910.6×
Vermont5620.75×
North Dakota4900.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Persimmon audience
BrandAffinityCategory
Capital One4.51×Business & Career
Google Maps4.14×Internet & Social Media
Diabetes mellitus awareness5.73×Health
Indeed.com3.45×Business & Career
Khan Academy6.97×Business & Career
Autism Awareness7.54×Health
AccuWeather4.74×Home & Garden
Singer-songwriter2.89×Music & Radio
Circle K4.74×Shopping
Diane Keaton4.14×Movies & TV
Google News3.94×News
CarGurus3.89×Cars & Mobility
Microblogging5.8×Technology & Electronics
MSN2.44×News
Hobby Lobby2.29×Home & Garden
Enterprise Rent-A-Car3.56×Cars & Mobility
Kendra Scott6.07×Fashion & Accessoires
Dollar General2.21×Shopping
Billy Bob Thornton4.72×Movies & TV
Beetlejuice2.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Persimmon audience
TraitClusterScore
Quality AwarenessPREMIUM1.68
DIY MentalityTHRILL1.44
Price SensitivityPREMIUM1.42
Community OrientationOPEN1.36
Urban LifestyleOPEN1.3
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Persimmon
CountryShare
Taiwan21.2%
Ukraine19.8%
United States10.2%

See Persimmon audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Persimmon have in United States?

Persimmon has an estimated audience of 426,310 people in United States, concentrated in California and Texas.

What is the gender split and age of Persimmon fans?

64.4% of Persimmon fans are female, 35.6% are male, with an average age of 46.3 years.

Which brands do Persimmon fans like most?

Persimmon fans show strongest brand affinity for Capital One (4.51×), Google Maps (4.14×), and Diabetes mellitus awareness (5.73×) over the country average.

Where do Persimmon fans live in United States?

Persimmon fans in United States are most concentrated in California (reach 77,378), Texas (reach 36,729), and New York (reach 27,435). These three regions account for the largest share of the active audience.

What other brands do Persimmon fans also like?

Beyond Persimmon itself, the audience over-indexes on Google Maps (4.14×), Diabetes mellitus awareness (5.73×), Indeed.com (3.45×), and Khan Academy (6.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Persimmon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.