Petland Audience in United States
Petland has an estimated audience of 4,381,060 people in United States. 62.7% are female, 37.3% are male, average age 40.5. Top regions: Ohio, Texas, Florida. Top brand affinities: Petco, Khan Academy, Pet Supplies Plus, Rescue dog, Pet store.
The average Petland fan in United States is 40.5 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, Florida. Top brand affinities include Petco, Khan Academy, Pet Supplies Plus, with strongest over-indexing on Petco (3.58× the country average). Demographically, the Petland audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand
Demographics of Petland fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 40.5 |
| Estimated audience size | 4,381,060 |
Audience persona
The typical Petland fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Petco.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 759,108 | 5.62× |
| Texas | 567,211 | 1.51× |
| Florida | 553,229 | 1.87× |
| Georgia | 313,291 | 2.32× |
| Missouri | 310,872 | 4.4× |
| Illinois | 242,043 | 1.66× |
| Tennessee | 217,429 | 2.47× |
| Kansas | 162,652 | 4.71× |
| Pennsylvania | 143,044 | 0.97× |
| Indiana | 141,442 | 1.77× |
| Oklahoma | 135,652 | 2.79× |
| Kentucky | 125,286 | 2.28× |
| Nevada | 87,257 | 2.06× |
| Wisconsin | 85,683 | 1.3× |
| Alabama | 72,763 | 1.19× |
| New York | 71,822 | 0.29× |
| West Virginia | 70,200 | 3.44× |
| North Carolina | 65,419 | 0.5× |
| Arkansas | 64,020 | 1.77× |
| Iowa | 56,340 | 1.56× |
| South Carolina | 49,643 | 0.75× |
| California | 46,816 | 0.1× |
| Michigan | 44,794 | 0.39× |
| New Mexico | 28,777 | 1.31× |
| Arizona | 23,816 | 0.27× |
| Virginia | 18,005 | 0.17× |
| Louisiana | 17,641 | 0.31× |
| Hawaii | 14,414 | 0.77× |
| Mississippi | 14,268 | 0.4× |
| New Jersey | 11,361 | 0.1× |
| Colorado | 9,169 | 0.13× |
| Washington | 8,963 | 0.1× |
| Minnesota | 8,736 | 0.14× |
| Maryland | 8,557 | 0.11× |
| Massachusetts | 6,032 | 0.07× |
| Nebraska | 4,864 | 0.22× |
| Oregon | 3,947 | 0.08× |
| Connecticut | 3,195 | 0.07× |
| Utah | 2,460 | 0.06× |
| Washington, District of Columbia | 2,081 | 0.16× |
| Idaho | 1,941 | 0.09× |
| New Hampshire | 1,176 | 0.07× |
| Maine | 1,072 | 0.07× |
| Delaware | 989 | 0.08× |
| Rhode Island | 884 | 0.06× |
| Montana | 863 | 0.07× |
| South Dakota | 851 | 0.08× |
| North Dakota | 763 | 0.08× |
| Alaska | 594 | 0.06× |
| Vermont | 528 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Petco | 3.58× | Shopping |
| Khan Academy | 3.42× | Business & Career |
| Pet Supplies Plus | 4.94× | Shopping |
| Rescue dog | 2.57× | Pets & Animals |
| Pet store | 1.94× | Pets & Animals |
| Dog food | 1.7× | Pets & Animals |
| Pet food | 1.53× | Pets & Animals |
| The Gilded Age | 1.61× | Movies & TV |
| Sprout (TV network) | 5.38× | Movies & TV |
| Mom (TV series) | 4.81× | Movies & TV |
| Cat food | 1.7× | Pets & Animals |
| Rottweiler | 2.1× | Pets & Animals |
| Dog harness | 1.67× | Pets & Animals |
| Petfinder | 3.73× | Pets & Animals |
| Dog health | 1.65× | Pets & Animals |
| Dog collar | 1.61× | Pets & Animals |
| Shelter Dogs | 2.02× | Pets & Animals |
| Once Upon a Time (TV series) | 4.26× | Movies & TV |
| Golden Retriever | 1.55× | Pets & Animals |
| All in the Family | 5.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.68 |
| Risk Appetite | THRILL | 1.58 |
| Pet Ownership | JOY | 1.53 |
| Price Sensitivity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.13 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.4% |
| Canada | 8.9% |
| Brazil | 8.2% |
See Petland audiences in other countries
More Pets & Animals audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Petland have in United States?
Petland has an estimated audience of 4,381,060 people in United States, concentrated in Ohio and Texas.
What is the gender split and age of Petland fans?
62.7% of Petland fans are female, 37.3% are male, with an average age of 40.5 years.
Which brands do Petland fans like most?
Petland fans show strongest brand affinity for Petco (3.58×), Khan Academy (3.42×), and Pet Supplies Plus (4.94×) over the country average.
Where do Petland fans live in United States?
Petland fans in United States are most concentrated in Ohio (reach 759,108), Texas (reach 567,211), and Florida (reach 553,229). These three regions account for the largest share of the active audience.
What other brands do Petland fans also like?
Beyond Petland itself, the audience over-indexes on Khan Academy (3.42×), Pet Supplies Plus (4.94×), Rescue dog (2.57×), and Pet store (1.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Petland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.