A data profile of the people who buy, follow and care about Philip Yancey in United States — modelled from more than twelve digital signal sources. Philip Yancey has an estimated audience of 458,537 people in United States.
The average Philip Yancey fan in United States is 46.8 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Donald Trump, Cooking, X, with strongest over-indexing on Donald Trump (2.89× the country average).
Demographically, the Philip Yancey audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Family Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Philip Yancey fan in United States is more female, around 46.8 years old, with strong Family Orientation tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Philip Yancey profile in United States.
63.1% are female, 36.9% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 46.8 |
| Estimated audience size | 458,537 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 20% | |
| 50+ | 47% |
of the worldwide Philip Yancey audience comes from United States.
| Country | Share |
|---|---|
| United States | 58.1% |
| Brazil | 25.6% |
| United Kingdom | 6.2% |
Where the Philip Yancey audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~20K | 1.87× | |
| 02 | Kansas | ~6K | 1.83× | |
| 03 | Oklahoma | ~9K | 1.74× | |
| 04 | Alabama | ~10K | 1.60× | |
| 05 | Colorado | ~10K | 1.59× | |
| 06 | Arkansas | ~6K | 1.52× | |
| 07 | Idaho | ~3K | 1.40× | |
| 08 | South Carolina | ~9K | 1.35× | |
| 09 | North Carolina | ~20K | 1.34× | |
| 10 | Indiana | ~10K | 1.33× | |
| 11 | Missouri | ~10K | 1.32× | |
| 12 | Georgia | ~20K | 1.31× | |
| 13 | Montana | ~2K | 1.31× | |
| 14 | Oregon | ~7K | 1.27× | |
| 15 | Iowa | ~5K | 1.25× | |
| 16 | Washington | ~10K | 1.21× | |
| 17 | Kentucky | ~7K | 1.18× | |
| 18 | Mississippi | ~4K | 1.18× | |
| 19 | Ohio | ~20K | 1.10× | |
| 20 | Michigan | ~10K | 1.09× | |
| 21 | Nebraska | ~2K | 1.09× | |
| 22 | Virginia | ~10K | 1.05× | |
| 23 | Alaska | ~1K | 1.05× | |
| 24 | Wyoming | <1K | 1.05× | |
| 25 | Minnesota | ~7K | 1.04× | |
| 26 | South Dakota | ~1K | 1.01× | |
| 27 | Pennsylvania | ~10K | 0.98× | |
| 28 | North Dakota | <1K | 0.94× | |
| 29 | Texas | ~40K | 0.91× | |
| 30 | West Virginia | ~2K | 0.89× | |
| 31 | Wisconsin | ~6K | 0.87× | |
| 32 | Hawaii | ~2K | 0.85× | |
| 33 | Delaware | ~1K | 0.83× | |
| 34 | Maine | ~1K | 0.82× | |
| 35 | Florida | ~20K | 0.79× | |
| 36 | New Hampshire | ~1K | 0.79× | |
| 37 | Illinois | ~10K | 0.78× | |
| 38 | Washington, District of Columbia | ~1K | 0.78× | |
| 39 | Arizona | ~7K | 0.77× | |
| 40 | New Mexico | ~2K | 0.76× | |
| 41 | Rhode Island | ~1K | 0.76× | |
| 42 | Louisiana | ~4K | 0.74× | |
| 43 | Maryland | ~6K | 0.73× | |
| 44 | California | ~30K | 0.68× | |
| 45 | Utah | ~2K | 0.61× | |
| 46 | Connecticut | ~3K | 0.60× | |
| 47 | Nevada | ~3K | 0.58× | |
| 48 | Massachusetts | ~5K | 0.55× | |
| 49 | New Jersey | ~5K | 0.46× | |
| 50 | New York | ~10K | 0.41× |
The strongest cross-interests of the Philip Yancey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoo | Kids & Family | 4.07× | ||
| 02 | CNN | Movies & TV | 3.02× | ||
| 03 | Internet & Social Media | 3.00× | |||
| 04 | Donald Trump | Politics & Society | 2.89× | ||
| 05 | Nonprofit organization | Politics & Society | 2.87× | ||
| 06 | Documentary movies | Movies & TV | 2.77× | ||
| 07 | Religion | Business & Career | 2.74× | ||
| 08 | Internet & Social Media | 2.66× | |||
| 09 | X | Internet & Social Media | 2.54× | ||
| 10 | Breaking news | Movies & TV | 2.54× | ||
| 11 | Home improvement | Home & Garden | 2.44× | ||
| 12 | Recipes | Food & Beverages | 2.44× | ||
| 13 | Cooking | Food & Beverages | 2.38× | ||
| 14 | Medicine | Business & Career | 2.37× | ||
| 15 | Energy | Home & Garden | 2.37× | ||
| 16 | Coffee | Food & Beverages | 2.36× | ||
| 17 | Alcoholic beverages | Food & Beverages | 2.30× | ||
| 18 | Walmart | Shopping | 2.28× | ||
| 19 | Health care | Business & Career | 2.27× | ||
| 20 | Smartphones | Technology & Electronics | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 5.35× | |
| Spirituality | BALANCE | 2.75× | |
| Tradition | CONSERVATISM | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.39× | |
| Extroversion | THRILL | 0.67× | |
| Design Affinity | PREMIUM | 0.67× |
Philip Yancey has an estimated audience of 458,537 people in United States, concentrated in Texas and California.
63.1% of Philip Yancey fans are female, 36.9% are male, with an average age of 46.8 years.
Philip Yancey fans show strongest brand affinity for Donald Trump (2.89×), Cooking (2.38×), and X (2.54×) over the country average.
Philip Yancey fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Philip Yancey itself, the audience over-indexes on Cooking (2.38×), X (2.54×), CNN (3.02×), and Religion (2.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Philip Yancey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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