Phyllis Schlafly Audience in United States

Phyllis Schlafly logo

Phyllis Schlafly has an estimated audience of 352,296 people in United States. 54.7% are female, 45.3% are male, average age 57.2. Top regions: California, Texas, New York. Top brand affinities: Ellen Burstyn, Leprechaun, Jack Skellington, Portia de Rossi, Tierra caliente.

The average Phyllis Schlafly fan in United States is 57.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ellen Burstyn, Leprechaun, Jack Skellington, with strongest over-indexing on Ellen Burstyn (3.08× the country average). Demographically, the Phyllis Schlafly audience skews balanced with an average age of 57.2, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Fashion designer

Demographics of Phyllis Schlafly fans

Demographic split for Phyllis Schlafly audience in United States
MetricValue
Female54.7%
Male45.3%
Average age57.2
Estimated audience size352,296

Audience persona

The typical Phyllis Schlafly fan in United States is balanced, around 57.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ellen Burstyn.

Top regions in United States

Top regions ranked by reach for Phyllis Schlafly in United States
RegionReachAffinity
California42,4101.09×
Texas33,3681.1×
New York22,6271.15×
Florida21,2890.89×
Illinois14,0851.2×
Pennsylvania12,3101.04×
Missouri10,9461.93×
Massachusetts10,2961.48×
Ohio9,8970.91×
Virginia9,8791.15×
Georgia9,8060.9×
North Carolina9,6000.91×
Michigan8,9000.97×
Washington8,7461.24×
New Jersey8,6820.97×
Maryland6,9531.15×
Tennessee6,3480.9×
Minnesota6,2771.24×
Indiana6,1400.95×
Colorado6,0341.09×
Arizona5,6300.78×
Wisconsin4,8330.91×
Oregon4,8161.19×
Alabama4,2850.87×
South Carolina4,1460.78×
Connecticut4,1221.17×
Kentucky3,7160.84×
Oklahoma3,4870.89×
Washington, District of Columbia3,1062.93×
Utah3,0940.98×
Louisiana2,9140.64×
Kansas2,7891×
Iowa2,7850.96×
Mississippi2,4220.83×
Arkansas2,2150.76×
Nevada2,1960.64×
Idaho1,5390.87×
New Hampshire1,4861.07×
Nebraska1,3920.79×
Maine1,3721.09×
New Mexico1,3530.77×
West Virginia1,3330.81×
Rhode Island1,0610.95×
Hawaii8650.57×
Vermont8591.39×
Montana8360.86×
Delaware7260.75×
Alaska5670.75×
South Dakota5390.66×
North Dakota4430.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phyllis Schlafly audience
BrandAffinityCategory
Ellen Burstyn3.08×Movies & TV
Leprechaun2.9×Literature
Jack Skellington1.89×Movies & TV
Portia de Rossi1.61×Movies & TV
Tierra caliente1.66×Travel & Leisure
John Frusciante2.36×Music & Radio
Falafel1.87×Food & Beverages
Ash vs Evil Dead2.07×Movies & TV
Monaco Grand Prix1.74×Sports
Ohio State Buckeyes women's basketball1.52×Sports
Lion of Judah1.88×
New York Harbor1.57×Travel & Leisure
iPEC Coaching2.3×Business & Career
Italian Riviera1.69×Travel & Leisure
The Specials2.9×Music & Radio
TripIt1.7×Travel & Leisure
JR Aquino1.8×
Tus, Iran1.72×Travel & Leisure
GrabCAD1.65×Technology & Electronics
Chengdu1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phyllis Schlafly audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.46
DIY MentalityTHRILL1.35
Early Adopter MentalityPOWER1.28
Luxury OrientationPREMIUM1.22
Risk AppetiteTHRILL1.16
SustainabilityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Phyllis Schlafly
CountryShare
United States88.9%
Germany10.2%
Italy0.9%

See Phyllis Schlafly audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Phyllis Schlafly have in United States?

Phyllis Schlafly has an estimated audience of 352,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Phyllis Schlafly fans?

54.7% of Phyllis Schlafly fans are female, 45.3% are male, with an average age of 57.2 years.

Which brands do Phyllis Schlafly fans like most?

Phyllis Schlafly fans show strongest brand affinity for Ellen Burstyn (3.08×), Leprechaun (2.9×), and Jack Skellington (1.89×) over the country average.

Where do Phyllis Schlafly fans live in United States?

Phyllis Schlafly fans in United States are most concentrated in California (reach 42,410), Texas (reach 33,368), and New York (reach 22,627). These three regions account for the largest share of the active audience.

What other brands do Phyllis Schlafly fans also like?

Beyond Phyllis Schlafly itself, the audience over-indexes on Leprechaun (2.9×), Jack Skellington (1.89×), Portia de Rossi (1.61×), and Tierra caliente (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phyllis Schlafly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.