Rascasse Audience Intelligence

Phyllis Schlafly Audience in United States

A data profile of the people who buy, follow and care about Phyllis Schlafly in United States — modelled from more than twelve digital signal sources. Phyllis Schlafly has an estimated audience of 342,380 people in United States.

#44among Fashion designer in United States#11248among Person in United States#2502in Politics & Society

The average Phyllis Schlafly fan in United States is 57.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rip Curl, Moto Guzzi, Piaggio, with strongest over-indexing on Rip Curl (3.18× the country average).

Demographically, the Phyllis Schlafly audience skews balanced with an average age of 57.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.

The typical Phyllis Schlafly fan in United States is balanced, around 57.2 years old, with strong Patriotism tendencies and a notable affinity for Rip Curl.

Category: Politics & Society · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phyllis Schlafly profile in United States.

Audience size
342K
in United States
Gender
54.7%♀
45.3% male
Age
57.2
average years
Country rank
#45132
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phyllis Schlafly fans

54.7% are female, 45.3% are male, average age 57.2.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Phyllis Schlafly audience in United States
MetricValue
Female54.7%
Male45.3%
Average age57.2
Estimated audience size342,380
Fig. 03

Age distribution

Ø 57.2
average years
Age distribution of the Phyllis Schlafly audience in United States
Age bracketShare%
16-190%
20-290%
30-390%
40-4918%
50+82%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Phyllis Schlafly audience comes from United States.

Worldwide audience distribution share by country for Phyllis Schlafly
CountryShare
United States88.4%
Germany10.7%
Italy0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phyllis Schlafly audience in United States is strongest.

Fig. 05

Top regions by affinity

Phyllis Schlafly fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.47×
02Missouri~10K1.68×
03Massachusetts~10K1.41×
04Connecticut~4K1.22×
05Illinois~10K1.20×
06Minnesota~6K1.20×
07Washington~8K1.19×
08Vermont<1K1.18×
09Virginia~10K1.15×
10Oregon~5K1.14×
11Texas~30K1.09×
12Maryland~7K1.09×
13Pennsylvania~10K1.08×
14California~40K1.07×
15New York~20K1.06×
16Maine~1K1.06×
17Colorado~6K1.05×
18New Hampshire~1K1.05×
19New Jersey~9K1.01×
20Wisconsin~5K1.01×
21Rhode Island~1K1.01×
22Kansas~3K0.97×
23Utah~3K0.96×
24Michigan~9K0.95×
25Indiana~6K0.95×
26Iowa~3K0.95×
27Alaska<1K0.95×
28Oklahoma~4K0.94×
29Idaho~2K0.94×
30Nebraska~2K0.94×
31Montana<1K0.93×
32Arkansas~3K0.92×
33South Dakota<1K0.91×
34Ohio~10K0.90×
35North Dakota<1K0.90×
36North Carolina~9K0.89×
37Delaware<1K0.89×
38Tennessee~6K0.88×
39West Virginia~1K0.88×
40Mississippi~2K0.86×
41New Mexico~2K0.86×
42Georgia~9K0.85×
43Alabama~4K0.85×
44Kentucky~4K0.85×
45South Carolina~4K0.83×
46Hawaii~1K0.83×
47Arizona~6K0.81×
48Louisiana~4K0.81×
49Florida~20K0.80×
50Nevada~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Phyllis Schlafly, United States
0.73×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phyllis Schlafly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phyllis Schlafly audience
#·InterestCategoryAffinity×
01Rip CurlFashion & Accessoires3.18×
02Moto GuzziCars & Mobility2.86×
03PiaggioCars & Mobility2.86×
04Wizz AirTravel & Leisure2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phyllis Schlafly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phyllis Schlafly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.14×
Luxury OrientationPREMIUM1.13×
IndulgenceJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phyllis Schlafly audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.89×
CreativityOPEN0.91×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phyllis Schlafly have in United States?

Phyllis Schlafly has an estimated audience of 342,380 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Phyllis Schlafly fans?

54.7% of Phyllis Schlafly fans are female, 45.3% are male, with an average age of 57.2 years.

03

Which brands do Phyllis Schlafly fans like most?

Phyllis Schlafly fans show strongest brand affinity for Rip Curl (3.18×), Moto Guzzi (2.86×), and Piaggio (2.86×) over the country average.

04

Where do Phyllis Schlafly fans live in United States?

Phyllis Schlafly fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Phyllis Schlafly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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