PNC Park Audience in United States

PNC Park logo

PNC Park has an estimated audience of 1,046,408 people in United States. 40.4% are female, 59.6% are male, average age 37.1. Top regions: Pennsylvania, California, Ohio. Top brand affinities: Kia Sportage, Aaron Rodgers, Pittsburgh Pirates, Capital One, Google Maps.

The average PNC Park fan in United States is 37.1 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Ohio. Top brand affinities include Kia Sportage, Aaron Rodgers, Pittsburgh Pirates, with strongest over-indexing on Kia Sportage (21.9× the country average). Demographically, the PNC Park audience skews more male with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of PNC Park fans

Demographic split for PNC Park audience in United States
MetricValue
Female40.4%
Male59.6%
Average age37.1
Estimated audience size1,046,408

Audience persona

The typical PNC Park fan in United States is more male, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for PNC Park in United States
RegionReachAffinity
Pennsylvania378,71210.75×
California79,6370.69×
Ohio70,8172.2×
New York68,5201.17×
Texas48,5550.54×
Florida45,2250.64×
Illinois32,1720.92×
New Jersey30,6421.15×
Virginia29,3971.15×
West Virginia26,5975.46×
North Carolina23,6780.75×
Maryland22,9851.28×
Georgia21,1240.66×
Michigan20,4320.75×
Massachusetts18,0490.88×
Indiana16,3950.86×
Arizona14,4610.68×
Tennessee14,2020.68×
Missouri13,3600.79×
Wisconsin12,1800.77×
Washington11,8360.56×
South Carolina10,8090.69×
Colorado10,6350.64×
Kentucky10,1040.77×
Connecticut9,3650.89×
Minnesota9,0950.61×
Alabama7,4330.51×
Oregon6,7640.56×
Louisiana6,5470.49×
Iowa5,7630.67×
Nevada5,7020.56×
Utah5,2080.56×
Kansas4,7800.58×
Washington, District of Columbia4,5541.45×
Oklahoma4,5390.39×
Arkansas3,7790.44×
Delaware3,2931.14×
Mississippi3,2090.37×
Nebraska2,8670.55×
New Hampshire2,7750.67×
Idaho2,4470.47×
Maine2,3520.63×
Rhode Island2,3370.7×
New Mexico2,1100.4×
Hawaii1,5220.34×
Montana1,5010.52×
Vermont1,1250.61×
North Dakota9960.46×
South Dakota9880.41×
Alaska5940.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PNC Park audience
BrandAffinityCategory
Kia Sportage21.9×Cars & Mobility
Aaron Rodgers4.84×Sports
Pittsburgh Pirates7.35×Sports
Capital One2.53×Business & Career
Google Maps2.42×Internet & Social Media
MLB2.32×Sports
Los Angeles Dodgers4.17×Sports
Honda HR-V14.84×Cars & Mobility
Scooby-Doo2.74×Movies & TV
Seattle Mariners3.85×Sports
Livemusic2.62×Music & Radio
Pre-school playgroup15.96×Kids & Family
FC Bayern Munich3.18×Sports
Enterprise Rent-A-Car2.79×Cars & Mobility
Milwaukee Brewers3.74×Sports
Houston Astros3.63×Sports
Indeed.com1.77×Business & Career
Detroit Tigers2.51×Sports
Eyebrow2.77×Beauty & Wellness
NBA Finals2.04×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PNC Park audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.08
Sports ActivityPOWER1.07
Social Media UsageJOY1.01
ExtroversionTHRILL1
Risk AppetiteTHRILL1
Early Adopter MentalityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for PNC Park
CountryShare
United States91.7%
Canada4.0%
Mexico0.7%

See PNC Park audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does PNC Park have in United States?

PNC Park has an estimated audience of 1,046,408 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of PNC Park fans?

40.4% of PNC Park fans are female, 59.6% are male, with an average age of 37.1 years.

Which brands do PNC Park fans like most?

PNC Park fans show strongest brand affinity for Kia Sportage (21.9×), Aaron Rodgers (4.84×), and Pittsburgh Pirates (7.35×) over the country average.

Where do PNC Park fans live in United States?

PNC Park fans in United States are most concentrated in Pennsylvania (reach 378,712), California (reach 79,637), and Ohio (reach 70,817). These three regions account for the largest share of the active audience.

What other brands do PNC Park fans also like?

Beyond PNC Park itself, the audience over-indexes on Aaron Rodgers (4.84×), Pittsburgh Pirates (7.35×), Capital One (2.53×), and Google Maps (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PNC Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.