Rascasse Audience Intelligence

PNC Park Audience in United States

A data profile of the people who buy, follow and care about PNC Park in United States — modelled from more than twelve digital signal sources. PNC Park has an estimated audience of 1,061,394 people in United States.

#52among Stadium in United States#2020among POI in United States#2097in Sports

The average PNC Park fan in United States is 39.7 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Ohio.

Top brand affinities include Pittsburgh Pirates, Seattle Mariners, MLB, with strongest over-indexing on Pittsburgh Pirates (9.56× the country average).

Demographically, the PNC Park audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PNC Park fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Pittsburgh Pirates.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PNC Park profile in United States.

Audience size
1.1M
in United States
Gender
40.0%♀
60.0% male
Age
39.7
average years
Country rank
#22767
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PNC Park fans

40.0% are female, 60.0% are male, average age 39.7.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for PNC Park audience in United States
MetricValue
Female40.0%
Male60.0%
Average age39.7
Estimated audience size1,061,394
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the PNC Park audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

91.7%

of the worldwide PNC Park audience comes from United States.

Worldwide audience distribution share by country for PNC Park
CountryShare
United States91.7%
Canada3.9%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PNC Park audience in United States is strongest.

Fig. 05

Top regions by affinity

PNC Park fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~700K17.43×
02West Virginia~20K4.73×
03Ohio~60K1.89×
04Washington, District of Columbia~4K1.23×
05Maryland~20K1.14×
06Delaware~3K1.03×
07Virginia~30K0.99×
08New York~60K0.95×
09New Jersey~30K0.92×
10Illinois~30K0.82×
11Connecticut~9K0.79×
12Massachusetts~20K0.78×
13Wisconsin~10K0.78×
14Indiana~20K0.76×
15Rhode Island~3K0.75×
16Vermont~1K0.75×
17Kentucky~10K0.74×
18New Hampshire~3K0.72×
19Michigan~20K0.71×
20Alaska~2K0.71×
21North Dakota~2K0.70×
22Maine~3K0.69×
23Missouri~10K0.68×
24South Dakota~2K0.68×
25Montana~2K0.67×
26Utah~7K0.66×
27Iowa~6K0.65×
28North Carolina~20K0.64×
29South Carolina~10K0.63×
30Arizona~10K0.61×
31Nebraska~3K0.61×
32Tennessee~10K0.60×
33California~70K0.59×
34Colorado~10K0.59×
35Kansas~5K0.59×
36Idaho~3K0.58×
37Hawaii~3K0.56×
38Georgia~20K0.55×
39Minnesota~9K0.55×
40Nevada~6K0.55×
41Florida~40K0.54×
42New Mexico~3K0.54×
43Oregon~7K0.53×
44Washington~10K0.52×
45Mississippi~5K0.52×
46Arkansas~5K0.52×
47Alabama~8K0.50×
48Louisiana~7K0.50×
49Oklahoma~6K0.47×
50Texas~40K0.45×
Fig. 06

Affinity by region

Affinity by region — PNC Park, United States
0.45×1.00×17.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PNC Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PNC Park audience
#·InterestCategoryAffinity×
01Pittsburgh PiratesSports9.56×
02Seattle MarinersSports5.21×
03Milwaukee BrewersSports4.14×
04World SeriesSports4.01×
05StadiumSports3.79×
06Major League Baseball All-Star GameSports3.72×
07Aaron JudgeSports3.29×
08Detroit TigersSports3.19×
09Minor League BaseballSports3.12×
10Boston Red SoxSports2.73×
11MLBSports2.22×
12MLB.comSports2.20×
13Aaron RodgersSports2.16×
14New York YankeesSports1.94×
15CBS SportsMovies & TV1.83×
16Anime conventionLiterature1.73×
17Scooby-DooMovies & TV1.67×
18NBA FinalsSports1.58×
19PGA TourSports1.56×
20High schoolBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PNC Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PNC Park audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Career OrientationPOWER1.16×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PNC Park audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.84×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PNC Park have in United States?

PNC Park has an estimated audience of 1,061,394 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of PNC Park fans?

40.0% of PNC Park fans are female, 60.0% are male, with an average age of 39.7 years.

03

Which brands do PNC Park fans like most?

PNC Park fans show strongest brand affinity for Pittsburgh Pirates (9.56×), Seattle Mariners (5.21×), and MLB (2.22×) over the country average.

04

Where do PNC Park fans live in United States?

PNC Park fans in United States are most concentrated in Pennsylvania (reach ~700K), California (reach ~70K), and Ohio (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do PNC Park fans also like?

Beyond PNC Park itself, the audience over-indexes on Seattle Mariners (5.21×), MLB (2.22×), Milwaukee Brewers (4.14×), and Detroit Tigers (3.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See PNC Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PNC Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →