Potomac River Audience in United States
Potomac River has an estimated audience of 1,054,064 people in United States. 58.8% are female, 41.2% are male, average age 41.1. Top brand affinities: Jonathan Davis, WGN-TV, Dental hygienist, Mackenzie Foy, Cal Ripken, Jr..
Top brand affinities include Jonathan Davis, WGN-TV, Dental hygienist, with strongest over-indexing on Jonathan Davis (11.55× the country average). Demographically, the Potomac River audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Potomac River fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.1 |
| Estimated audience size | 1,054,064 |
Audience persona
The typical Potomac River fan in United States is more female, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Jonathan Davis.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jonathan Davis | 11.55× | Music & Radio |
| WGN-TV | 1.83× | Movies & TV |
| Dental hygienist | 2.02× | Health |
| Mackenzie Foy | 2.01× | Fashion & Accessoires |
| Cal Ripken, Jr. | 3.88× | Sports |
| Google Wallet | 1.65× | Technology & Electronics |
| War on Terror | 1.5× | Politics & Society |
| Life of Pi | 1.79× | Movies & TV |
| Nasal cavity | 1.52× | Health |
| Academy Award for Best Production Design | 2.97× | Movies & TV |
| Cacique | 1.64× | Food & Beverages |
| Better Off Dead (film) | 1.59× | Movies & TV |
| Finding Your Roots | 1.6× | Movies & TV |
| Bulacan | 2.12× | Travel & Leisure |
| Paul Graham (computer programmer) | 2.75× | Technology & Electronics |
| Food quality | 1.52× | Food & Beverages |
| Ixtapaluca | 1.86× | Travel & Leisure |
| The Joseph Smith Papers | 4.2× | Literature |
| Intraocular lens | 1.55× | Health |
| Fist of Legend | 2.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.79 |
| Community Orientation | OPEN | 1.57 |
| DIY Mentality | THRILL | 1.5 |
| Individualism | JOY | 1.38 |
| Luxury Orientation | PREMIUM | 1.33 |
| Travelling | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.8% |
| United Kingdom | 3.4% |
| Italy | 3.1% |
See Potomac River audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
How to read this data
Audience size is the estimated number of people in United States who actively search for Potomac River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.