Rascasse Audience Intelligence

Potomac River Audience in United States

A data profile of the people who buy, follow and care about Potomac River in United States — modelled from more than twelve digital signal sources. Potomac River has an estimated audience of 1,054,064 people in United States.

#14among River in United States#2038among POI in United States#1707in Travel & Leisure

The average Potomac River fan in United States is 41.1 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, California.

Top brand affinities include Washington Capitals, Washington Nationals, Rail transport, with strongest over-indexing on Washington Capitals (10.71× the country average).

Demographically, the Potomac River audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Potomac River fan in United States is more female, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Washington Capitals.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Potomac River profile in United States.

Audience size
1.1M
in United States
Gender
58.8%♀
41.2% male
Age
41.1
average years
Country rank
#22862
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Potomac River fans

58.8% are female, 41.2% are male, average age 41.1.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Potomac River audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.1
Estimated audience size1,054,064
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Potomac River audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4927%
50+20%
Fig. 04

Worldwide distribution

79.7%

of the worldwide Potomac River audience comes from United States.

Worldwide audience distribution share by country for Potomac River
CountryShare
United States79.7%
United Kingdom3.4%
Italy3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Potomac River audience in United States is strongest.

Fig. 05

Top regions by affinity

Potomac River fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K9.06×
02Maryland~90K4.82×
03Virginia~100K4.71×
04West Virginia~10K2.88×
05Delaware~3K1.11×
06Pennsylvania~40K1.04×
07Montana~3K0.95×
08North Dakota~2K0.94×
09Alaska~2K0.88×
10New Hampshire~4K0.86×
11Maine~3K0.86×
12Vermont~2K0.86×
13South Dakota~2K0.85×
14Idaho~4K0.82×
15Rhode Island~3K0.81×
16Kentucky~10K0.80×
17North Carolina~20K0.77×
18Nebraska~4K0.76×
19Hawaii~3K0.75×
20Indiana~10K0.74×
21Connecticut~7K0.71×
22Utah~7K0.71×
23Iowa~6K0.71×
24Arkansas~6K0.71×
25New Mexico~4K0.71×
26Wisconsin~10K0.70×
27South Carolina~10K0.70×
28New Jersey~20K0.69×
29Oklahoma~8K0.69×
30Mississippi~6K0.69×
31Ohio~20K0.68×
32Massachusetts~10K0.68×
33Kansas~6K0.68×
34Alabama~10K0.67×
35Tennessee~10K0.66×
36Minnesota~10K0.66×
37Oregon~8K0.66×
38Washington~10K0.65×
39Louisiana~9K0.65×
40Missouri~10K0.64×
41Colorado~10K0.64×
42Nevada~6K0.62×
43Michigan~20K0.60×
44Arizona~10K0.60×
45Georgia~20K0.59×
46Illinois~20K0.57×
47New York~30K0.54×
48Florida~40K0.51×
49Texas~40K0.49×
50California~50K0.46×
Fig. 06

Affinity by region

Affinity by region — Potomac River, United States
0.46×1.00×9.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Potomac River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Potomac River audience
#·InterestCategoryAffinity×
01Washington CapitalsSports10.71×
02Washington NationalsSports8.16×
03Baltimore OriolesSports5.07×
04Rail transportTravel & Leisure2.96×
05Washington WizardsSports2.79×
06Non-alcoholic beverageFood & Beverages2.78×
07Ryan GoslingMovies & TV2.76×
08Tom HardyMovies & TV2.76×
09Private equityBusiness & Career2.42×
10ButcherFood & Beverages2.34×
11Hardware storeHome & Garden1.98×
12Career developmentBusiness & Career1.95×
13Employment websiteBusiness & Career1.91×
14Charitable organizationPolitics & Society1.82×
15FanaticsFashion & Accessoires1.75×
16Public transportCars & Mobility1.69×
17Atlanta BravesSports1.68×
18Trader Joe'sShopping1.58×
19Sports clubSports1.56×
20Discount TireShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Potomac River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Potomac River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.18×
Community OrientationOPEN1.82×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Potomac River audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.44×
Social Media UsageJOY0.68×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Potomac River have in United States?

Potomac River has an estimated audience of 1,054,064 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of Potomac River fans?

58.8% of Potomac River fans are female, 41.2% are male, with an average age of 41.1 years.

03

Which brands do Potomac River fans like most?

Potomac River fans show strongest brand affinity for Washington Capitals (10.71×), Washington Nationals (8.16×), and Rail transport (2.96×) over the country average.

04

Where do Potomac River fans live in United States?

Potomac River fans in United States are most concentrated in Virginia (reach ~100K), Maryland (reach ~90K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Potomac River fans also like?

Beyond Potomac River itself, the audience over-indexes on Washington Nationals (8.16×), Rail transport (2.96×), Baltimore Orioles (5.07×), and Trader Joe's (1.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Potomac River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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