Rascasse Audience Intelligence

Pottermore Target Market in United States

A data profile of the people who buy, follow and care about Pottermore in United States — modelled from more than twelve digital signal sources. Pottermore has an estimated audience of 646,720 people in United States.

#15among Publishing in United States#3234among Brand in United States#708in Literature

The average Pottermore fan in United States is 28.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Fantastic Beasts and Where to Find Them, 24 (TV series), International education, with strongest over-indexing on Fantastic Beasts and Where to Find Them (83.04× the country average).

Demographically, the Pottermore audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pottermore fan in United States is more female, around 28.0 years old, with strong Community Orientation tendencies and a notable affinity for Fantastic Beasts and Where to Find Them.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pottermore profile in United States.

Audience size
647K
in United States
Gender
75.1%♀
24.9% male
Age
28.0
average years
Country rank
#31387
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pottermore

75.1% are female, 24.9% are male, average age 28.0.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Pottermore audience in United States
MetricValue
Female75.1%
Male24.9%
Average age28.0
Estimated audience size646,720
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Pottermore audience in United States
Age bracketShare%
16-1948%
20-2929%
30-3912%
40-498%
50+3%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Pottermore audience comes from United States.

Worldwide audience distribution share by country for Pottermore
CountryShare
United States36.1%
United Kingdom8.6%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pottermore audience in United States is strongest.

Fig. 05

Top regions by affinity

Pottermore customers by region in United States
#RegionReachAffinity×
01Utah~20K2.55×
02Idaho~6K1.76×
03Montana~2K1.24×
04Florida~60K1.23×
05Alaska~2K1.21×
06Colorado~10K1.14×
07Arkansas~6K1.11×
08Missouri~10K1.10×
09Washington~10K1.09×
10Kentucky~9K1.08×
11Oklahoma~8K1.08×
12Maine~3K1.07×
13Tennessee~10K1.06×
14West Virginia~3K1.06×
15Indiana~10K1.05×
16Iowa~6K1.05×
17Kansas~6K1.05×
18Vermont~1K1.05×
19New Hampshire~3K1.03×
20Oregon~8K1.02×
21Nebraska~3K0.99×
22Alabama~9K0.98×
23Virginia~20K0.97×
24North Dakota~1K0.95×
25California~70K0.94×
26Arizona~10K0.93×
27South Dakota~1K0.92×
28Wisconsin~9K0.91×
29Ohio~20K0.90×
30Michigan~20K0.90×
31Hawaii~3K0.90×
32Louisiana~8K0.89×
33Mississippi~5K0.88×
34North Carolina~20K0.87×
35Nevada~6K0.87×
36New Mexico~3K0.87×
37Rhode Island~2K0.86×
38Washington, District of Columbia~2K0.86×
39South Carolina~9K0.85×
40Minnesota~8K0.85×
41Georgia~20K0.84×
42Massachusetts~10K0.84×
43Texas~50K0.83×
44Illinois~20K0.83×
45Connecticut~6K0.82×
46Pennsylvania~20K0.81×
47New York~30K0.72×
48Maryland~8K0.71×
49Delaware~1K0.70×
50New Jersey~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Pottermore, United States
0.65×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pottermore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pottermore audience
#·InterestCategoryAffinity×
01Fantastic Beasts and Where to Find ThemPets & Animals83.04×
0224 (TV series)Movies & TV38.47×
03International educationBusiness & Career26.72×
04House of Cards (U.S. TV series)Movies & TV24.52×
05Die HardMovies & TV19.80×
06Buckingham PalaceTravel & Leisure18.36×
07Sherlock (TV series)Movies & TV15.26×
08Daniel RadcliffeMovies & TV12.47×
09Pretty Little Liars (TV series)Movies & TV11.99×
10Disneyland ParisTravel & Leisure11.82×
11Downton AbbeyMovies & TV11.70×
12Guardians of the Galaxy (film)Movies & TV7.99×
13Breaking BadMovies & TV7.47×
14Emma WatsonMovies & TV7.07×
15Bored PandaInternet & Social Media6.95×
16Broadway theatreTravel & Leisure4.93×
17Game of ThronesMovies & TV3.71×
18Harry PotterMovies & TV3.43×
19SupermanMovies & TV2.84×
20Do it yourself (DIY)Home & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pottermore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pottermore audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.99×
Pet OwnershipJOY1.67×
MindfulnessBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pottermore audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Family OrientationCONSERVATISM0.77×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pottermore's target market in United States?

Pottermore's target market in United States covers an estimated 646,720 people, concentrated in California and Florida.

02

What is the gender split and age of Pottermore customers?

75.1% of the Pottermore audience are female, 24.9% are male, with an average age of 28.0 years.

03

Which brands do Pottermore fans like most?

Pottermore fans show strongest brand affinity for Fantastic Beasts and Where to Find Them (83.04×), 24 (TV series) (38.47×), and International education (26.72×) over the country average.

04

Where do Pottermore fans live in United States?

Pottermore fans in United States are most concentrated in California (reach ~70K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pottermore fans also like?

Beyond Pottermore itself, the audience over-indexes on 24 (TV series) (38.47×), International education (26.72×), House of Cards (U.S. TV series) (24.52×), and Die Hard (19.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in United States

See Pottermore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pottermore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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