Pottermore Audience in United States

Pottermore logo

Pottermore has an estimated audience of 672,713 people in United States. 75.1% are female, 24.9% are male, average age 28.0. Top regions: California, Florida, Texas. Top brand affinities: Finnair, AccuWeather, StubHub, Fantastic Beasts and Where to Find Them, DocuSign.

The average Pottermore fan in United States is 28.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Pottermore audience skews more female with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand · Subtype: Publishing

Demographics of Pottermore fans

Demographic split for Pottermore audience in United States
MetricValue
Female75.1%
Male24.9%
Average age28.0
Estimated audience size672,713

Audience persona

The typical Pottermore fan in United States is more female, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Pottermore in United States
RegionReachAffinity
California73,5190.99×
Florida55,4951.22×
Texas51,2670.89×
New York28,4130.76×
Pennsylvania18,7890.83×
Ohio18,7380.9×
Illinois18,5610.83×
Georgia17,7530.86×
North Carolina17,5460.87×
Virginia16,2510.99×
Utah16,0352.66×
Michigan15,9290.91×
Washington15,8361.17×
Tennessee14,3361.06×
Indiana13,1861.07×
Arizona13,1170.95×
Colorado12,7411.2×
Massachusetts12,0440.91×
Missouri11,8901.1×
New Jersey10,6690.62×
Alabama9,1440.97×
Wisconsin8,8950.88×
Kentucky8,8781.05×
South Carolina8,6650.86×
Minnesota8,3450.87×
Oregon8,3181.08×
Oklahoma8,2951.11×
Maryland7,9960.69×
Louisiana7,4910.86×
Idaho6,0291.79×
Arkansas5,9311.07×
Kansas5,7501.08×
Connecticut5,5970.83×
Nevada5,5580.85×
Iowa5,2940.96×
Mississippi4,4910.81×
Nebraska3,2960.98×
West Virginia3,1661.01×
New Mexico2,9100.86×
New Hampshire2,7781.05×
Hawaii2,5830.89×
Maine2,5501.06×
Montana2,2761.22×
Alaska1,7931.25×
Washington, District of Columbia1,7770.88×
Rhode Island1,7750.83×
South Dakota1,2890.83×
North Dakota1,2550.91×
Vermont1,1871.01×
Wyoming1,0951.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pottermore audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Fantastic Beasts and Where to Find Them46.43×Pets & Animals
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
24 (TV series)24.45×Movies & TV
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Harry Potter4.28×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Superman2.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pottermore audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.69
SustainabilityBALANCE1.6
Pet OwnershipJOY1.53
Early Adopter MentalityPOWER1.52
Community OrientationOPEN1.5
ExtroversionTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Pottermore
CountryShare
United States36.3%
United Kingdom8.6%
Germany7.3%

See Pottermore audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does Pottermore have in United States?

Pottermore has an estimated audience of 672,713 people in United States, concentrated in California and Florida.

What is the gender split and age of Pottermore fans?

75.1% of Pottermore fans are female, 24.9% are male, with an average age of 28.0 years.

Which brands do Pottermore fans like most?

Pottermore fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Pottermore fans live in United States?

Pottermore fans in United States are most concentrated in California (reach 73,519), Florida (reach 55,495), and Texas (reach 51,267). These three regions account for the largest share of the active audience.

What other brands do Pottermore fans also like?

Beyond Pottermore itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Fantastic Beasts and Where to Find Them (46.43×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pottermore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.