Rascasse Audience Intelligence

Provolone Audience in United States

A data profile of the people who buy, follow and care about Provolone in United States — modelled from more than twelve digital signal sources. Provolone has an estimated audience of 465,070 people in United States.

#15among Cheese in United States#11711among Topic in United States#2041in Food & Beverages

The average Provolone fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FedEx, Sustainable energy, Pizza Hut, with strongest over-indexing on FedEx (6.32× the country average).

Demographically, the Provolone audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Provolone fan in United States is more female, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Provolone profile in United States.

Audience size
465K
in United States
Gender
57.4%♀
42.6% male
Age
39.4
average years
Country rank
#38228
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Provolone fans

57.4% are female, 42.6% are male, average age 39.4.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Provolone audience in United States
MetricValue
Female57.4%
Male42.6%
Average age39.4
Estimated audience size465,070
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Provolone audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3915%
40-4919%
50+25%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Provolone audience comes from United States.

Worldwide audience distribution share by country for Provolone
CountryShare
United States32.0%
Italy16.1%
Brazil13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Provolone audience in United States is strongest.

Fig. 05

Top regions by affinity

Provolone fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~2K1.49×
02Massachusetts~10K1.42×
03Hawaii~3K1.40×
04California~70K1.38×
05New York~40K1.36×
06Nevada~6K1.35×
07Washington, District of Columbia~2K1.33×
08New Jersey~10K1.25×
09Alaska~1K1.23×
10Texas~50K1.21×
11Washington~10K1.17×
12Connecticut~5K1.13×
13Florida~30K1.08×
14Illinois~20K1.07×
15Georgia~20K1.07×
16Louisiana~6K1.05×
17Maryland~8K1.04×
18Minnesota~7K1.01×
19New Mexico~2K1.01×
20Arizona~10K1.00×
21Oregon~5K1.00×
22Virginia~10K0.98×
23Pennsylvania~20K0.97×
24North Carolina~10K0.96×
25Mississippi~4K0.96×
26North Dakota<1K0.95×
27Colorado~7K0.94×
28Oklahoma~5K0.94×
29Arkansas~4K0.94×
30Missouri~7K0.91×
31Indiana~8K0.90×
32Alabama~6K0.90×
33Delaware~1K0.90×
34Kansas~3K0.89×
35South Dakota<1K0.88×
36Tennessee~8K0.87×
37Utah~4K0.87×
38Iowa~3K0.87×
39Maine~1K0.87×
40Nebraska~2K0.86×
41Wisconsin~6K0.85×
42Kentucky~5K0.84×
43New Hampshire~2K0.84×
44Vermont<1K0.84×
45Michigan~10K0.83×
46South Carolina~6K0.83×
47Idaho~2K0.83×
48Montana~1K0.83×
49Ohio~10K0.81×
50West Virginia~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Provolone, United States
0.78×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Provolone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Provolone audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages11.17×
02FedExBusiness & Career6.32×
03Potato chipFood & Beverages5.99×
04Sustainable energyHome & Garden5.80×
05LotteryGames5.25×
06QVCMovies & TV5.00×
07Renewable energyBusiness & Career4.61×
08First class travelTravel & Leisure3.91×
09Discount storesShopping3.61×
10SubwayFood & Beverages3.50×
11Pizza HutFood & Beverages3.40×
12Vehicle insuranceCars & Mobility3.23×
13Mortgage loansBusiness & Career3.22×
14Domino's PizzaFood & Beverages2.95×
15McDonald'sFood & Beverages2.86×
16Shopping mallsShopping2.78×
17PinterestInternet & Social Media2.77×
18Organic foodFood & Beverages2.70×
19BarbecueFood & Beverages2.17×
20FurnitureHome & Garden1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Provolone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Provolone audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.34×
Convenience OrientationPREMIUM2.13×
Urban LifestyleOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Provolone audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.79×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Provolone have in United States?

Provolone has an estimated audience of 465,070 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Provolone fans?

57.4% of Provolone fans are female, 42.6% are male, with an average age of 39.4 years.

03

Which brands do Provolone fans like most?

Provolone fans show strongest brand affinity for FedEx (6.32×), Sustainable energy (5.8×), and Pizza Hut (3.4×) over the country average.

04

Where do Provolone fans live in United States?

Provolone fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Provolone fans also like?

Beyond Provolone itself, the audience over-indexes on Sustainable energy (5.8×), Pizza Hut (3.4×), Pinterest (2.77×), and Subway (3.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Provolone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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