Psyllium Audience in United States
Psyllium has an estimated audience of 409,252 people in United States. 61.0% are female, 39.0% are male, average age 51.1. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Governor of Michigan, Goop, Elsword, Fairy godmother.
The average Psyllium fan in United States is 51.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Governor of Michigan, Goop, with strongest over-indexing on Historic site (5.21× the country average). Demographically, the Psyllium audience skews more female with an average age of 51.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Psyllium fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 51.1 |
| Estimated audience size | 409,252 |
Audience persona
The typical Psyllium fan in United States is more female, around 51.1 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,505 | 1.34× |
| Florida | 40,913 | 1.48× |
| Texas | 37,601 | 1.07× |
| New York | 26,082 | 1.14× |
| Massachusetts | 15,160 | 1.88× |
| Illinois | 14,436 | 1.06× |
| Pennsylvania | 13,421 | 0.97× |
| New Jersey | 12,615 | 1.21× |
| Virginia | 11,941 | 1.2× |
| Ohio | 11,866 | 0.94× |
| Georgia | 11,624 | 0.92× |
| North Carolina | 11,524 | 0.94× |
| Michigan | 10,264 | 0.96× |
| Washington | 9,644 | 1.17× |
| Arizona | 8,348 | 1× |
| Maryland | 7,846 | 1.12× |
| Tennessee | 7,202 | 0.88× |
| Colorado | 6,179 | 0.96× |
| Indiana | 6,001 | 0.8× |
| Minnesota | 6,001 | 1.02× |
| Wisconsin | 5,875 | 0.95× |
| Missouri | 5,703 | 0.86× |
| South Carolina | 5,663 | 0.92× |
| Connecticut | 5,428 | 1.32× |
| Oregon | 5,339 | 1.14× |
| Louisiana | 4,587 | 0.87× |
| Alabama | 4,574 | 0.8× |
| Kentucky | 4,553 | 0.89× |
| Nevada | 3,905 | 0.99× |
| Oklahoma | 3,820 | 0.84× |
| Utah | 3,766 | 1.03× |
| Arkansas | 3,213 | 0.95× |
| Iowa | 2,971 | 0.88× |
| Kansas | 2,905 | 0.9× |
| Mississippi | 2,671 | 0.79× |
| New Mexico | 2,123 | 1.03× |
| New Hampshire | 1,905 | 1.18× |
| Idaho | 1,862 | 0.91× |
| Nebraska | 1,706 | 0.83× |
| Maine | 1,573 | 1.07× |
| Hawaii | 1,558 | 0.89× |
| West Virginia | 1,523 | 0.8× |
| Rhode Island | 1,405 | 1.08× |
| Washington, District of Columbia | 1,372 | 1.12× |
| Montana | 1,048 | 0.92× |
| Delaware | 896 | 0.79× |
| South Dakota | 826 | 0.87× |
| Alaska | 756 | 0.86× |
| Vermont | 712 | 0.99× |
| North Dakota | 684 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.21× | Arts & Culture |
| Governor of Michigan | 6.89× | Politics & Society |
| Goop | 4.93× | Internet & Social Media |
| Elsword | 13.21× | Games |
| Fairy godmother | 5.76× | Literature |
| Product design | 1.5× | Business & Career |
| Wok | 4.67× | Food & Beverages |
| Grinch | 2.85× | Movies & TV |
| Zoo Tycoon (series) | 13.21× | Games |
| Vocal harmony | 2.9× | Music & Radio |
| Hibachi | 5.03× | Food & Beverages |
| headspace | 5.72× | Health |
| Google Home | 3.92× | Technology & Electronics |
| Hipster | 5.68× | Politics & Society |
| Grace Slick | 4.81× | Music & Radio |
| Cherish (group) | 5.85× | Music & Radio |
| TV Fanatic | 5.71× | Movies & TV |
| El Paso County, Colorado | 6.59× | Travel & Leisure |
| Mathcore | 3.99× | Music & Radio |
| Harlow | 5.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.58 |
| Price Sensitivity | PREMIUM | 1.32 |
| Community Orientation | OPEN | 1.18 |
| Convenience Orientation | PREMIUM | 1.18 |
| Need for Security | CONSERVATISM | 1.17 |
| Travelling | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.3% |
| United States | 9.3% |
| Colombia | 7.8% |
See Psyllium audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Psyllium have in United States?
Psyllium has an estimated audience of 409,252 people in United States, concentrated in California and Florida.
What is the gender split and age of Psyllium fans?
61.0% of Psyllium fans are female, 39.0% are male, with an average age of 51.1 years.
Which brands do Psyllium fans like most?
Psyllium fans show strongest brand affinity for Historic site (5.21×), Governor of Michigan (6.89×), and Goop (4.93×) over the country average.
Where do Psyllium fans live in United States?
Psyllium fans in United States are most concentrated in California (reach 60,505), Florida (reach 40,913), and Texas (reach 37,601). These three regions account for the largest share of the active audience.
What other brands do Psyllium fans also like?
Beyond Psyllium itself, the audience over-indexes on Governor of Michigan (6.89×), Goop (4.93×), Elsword (13.21×), and Fairy godmother (5.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Psyllium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.