Rascasse Audience Intelligence

Psyllium Audience in United States

A data profile of the people who buy, follow and care about Psyllium in United States — modelled from more than twelve digital signal sources. Psyllium has an estimated audience of 409,252 people in United States.

#12218among Topic in United States#1052in Health

The average Psyllium fan in United States is 51.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include QVC, FedEx, Mortgage loans, with strongest over-indexing on QVC (11.63× the country average).

Demographically, the Psyllium audience skews more female with an average age of 51.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psyllium fan in United States is more female, around 51.1 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psyllium profile in United States.

Audience size
409K
in United States
Gender
61.0%♀
39.0% male
Age
51.1
average years
Country rank
#41083
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psyllium fans

61.0% are female, 39.0% are male, average age 51.1.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Psyllium audience in United States
MetricValue
Female61.0%
Male39.0%
Average age51.1
Estimated audience size409,252
Fig. 03

Age distribution

Ø 51.1
average years
Age distribution of the Psyllium audience in United States
Age bracketShare%
16-192%
20-295%
30-3911%
40-4933%
50+49%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Psyllium audience comes from United States.

Worldwide audience distribution share by country for Psyllium
CountryShare
Germany60.0%
United States5.7%
Colombia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psyllium audience in United States is strongest.

Fig. 05

Top regions by affinity

Psyllium fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.67×
02Florida~40K1.39×
03California~60K1.27×
04Connecticut~5K1.26×
05Washington~10K1.17×
06New Jersey~10K1.15×
07New Hampshire~2K1.15×
08Virginia~10K1.13×
09Oregon~5K1.12×
10Maine~2K1.09×
11Rhode Island~1K1.09×
12New York~20K1.08×
13New Mexico~2K1.08×
14Maryland~8K1.07×
15Washington, District of Columbia~1K1.06×
16Utah~4K1.04×
17Texas~40K1.02×
18Illinois~10K1.01×
19Vermont<1K1.01×
20Arizona~8K1.00×
21Minnesota~6K1.00×
22Nevada~4K0.99×
23Idaho~2K0.98×
24Montana~1K0.98×
25Alaska<1K0.97×
26Pennsylvania~10K0.96×
27Wisconsin~6K0.96×
28Michigan~10K0.95×
29Colorado~6K0.95×
30Arkansas~3K0.94×
31Hawaii~2K0.94×
32North Dakota<1K0.94×
33Nebraska~2K0.93×
34South Dakota<1K0.93×
35North Carolina~10K0.92×
36Kansas~3K0.92×
37West Virginia~2K0.92×
38Ohio~10K0.91×
39Georgia~10K0.91×
40South Carolina~6K0.91×
41Iowa~3K0.91×
42Louisiana~5K0.90×
43Delaware~1K0.90×
44Missouri~6K0.89×
45Kentucky~5K0.89×
46Tennessee~7K0.88×
47Oklahoma~4K0.86×
48Mississippi~3K0.84×
49Indiana~6K0.82×
50Alabama~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Psyllium, United States
0.81×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psyllium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psyllium audience
#·InterestCategoryAffinity×
01Elderly careHealth13.21×
02QVCMovies & TV11.63×
03LotteryGames8.61×
04Weather forecastingHome & Garden7.23×
05FedExBusiness & Career7.19×
06Diabetes mellitus type 2 awarenessHealth7.00×
07Sustainable energyHome & Garden6.39×
08Online bankingBusiness & Career6.21×
09Renewable energyBusiness & Career5.27×
10Mortgage loansBusiness & Career5.10×
11Vehicle insuranceCars & Mobility5.01×
12Discount storesShopping4.94×
13First class travelTravel & Leisure4.91×
14PinterestInternet & Social Media4.01×
15Cancer awarenessHealth3.73×
16Shopping mallsShopping3.64×
17McDonald'sFood & Beverages3.15×
18Organic foodFood & Beverages3.07×
19SubwayFood & Beverages3.05×
20FurnitureHome & Garden2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psyllium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psyllium audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.68×
Convenience OrientationPREMIUM2.72×
Quality AwarenessPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psyllium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Early Adopter MentalityPOWER0.82×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psyllium have in United States?

Psyllium has an estimated audience of 409,252 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Psyllium fans?

61.0% of Psyllium fans are female, 39.0% are male, with an average age of 51.1 years.

03

Which brands do Psyllium fans like most?

Psyllium fans show strongest brand affinity for QVC (11.63×), FedEx (7.19×), and Mortgage loans (5.1×) over the country average.

04

Where do Psyllium fans live in United States?

Psyllium fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Psyllium fans also like?

Beyond Psyllium itself, the audience over-indexes on FedEx (7.19×), Mortgage loans (5.1×), Pinterest (4.01×), and Discount stores (4.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Psyllium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Psyllium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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