Psyllium Audience in United States

Psyllium has an estimated audience of 409,252 people in United States. 61.0% are female, 39.0% are male, average age 51.1. Top regions: California, Florida, Texas. Top brand affinities: Capital One, Google Maps, Indeed.com, Khan Academy, Autism Awareness.

The average Psyllium fan in United States is 51.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (7.19× the country average). Demographically, the Psyllium audience skews more female with an average age of 51.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Psyllium fans

Demographic split for Psyllium audience in United States
MetricValue
Female61.0%
Male39.0%
Average age51.1
Estimated audience size409,252

Audience persona

The typical Psyllium fan in United States is more female, around 51.1 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Psyllium in United States
RegionReachAffinity
California60,5051.34×
Florida40,9131.48×
Texas37,6011.07×
New York26,0821.14×
Massachusetts15,1601.88×
Illinois14,4361.06×
Pennsylvania13,4210.97×
New Jersey12,6151.21×
Virginia11,9411.2×
Ohio11,8660.94×
Georgia11,6240.92×
North Carolina11,5240.94×
Michigan10,2640.96×
Washington9,6441.17×
Arizona8,3481×
Maryland7,8461.12×
Tennessee7,2020.88×
Colorado6,1790.96×
Indiana6,0010.8×
Minnesota6,0011.02×
Wisconsin5,8750.95×
Missouri5,7030.86×
South Carolina5,6630.92×
Connecticut5,4281.32×
Oregon5,3391.14×
Louisiana4,5870.87×
Alabama4,5740.8×
Kentucky4,5530.89×
Nevada3,9050.99×
Oklahoma3,8200.84×
Utah3,7661.03×
Arkansas3,2130.95×
Iowa2,9710.88×
Kansas2,9050.9×
Mississippi2,6710.79×
New Mexico2,1231.03×
New Hampshire1,9051.18×
Idaho1,8620.91×
Nebraska1,7060.83×
Maine1,5731.07×
Hawaii1,5580.89×
West Virginia1,5230.8×
Rhode Island1,4051.08×
Washington, District of Columbia1,3721.12×
Montana1,0480.92×
Delaware8960.79×
South Dakota8260.87×
Alaska7560.86×
Vermont7120.99×
North Dakota6840.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psyllium audience
BrandAffinityCategory
Capital One7.19×Business & Career
Google Maps6.63×Internet & Social Media
Indeed.com6.39×Business & Career
Khan Academy9.14×Business & Career
Autism Awareness10.04×Health
CarGurus6.02×Cars & Mobility
Diabetes mellitus awareness6.85×Health
Circle K6.95×Shopping
Google News5.83×News
Enterprise Rent-A-Car5.87×Cars & Mobility
AccuWeather5.53×Home & Garden
DeviantArt6.09×Internet & Social Media
Diane Keaton5.22×Movies & TV
Beetlejuice4.05×Movies & TV
Singer-songwriter3.32×Music & Radio
Microblogging6.95×Technology & Electronics
ICloud6.54×Technology & Electronics
Bruce Willis4.91×Movies & TV
7-Eleven3.58×Shopping
Apple Store5.25×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psyllium audience
TraitClusterScore
Family OrientationCONSERVATISM1.58
Price SensitivityPREMIUM1.32
Community OrientationOPEN1.18
Convenience OrientationPREMIUM1.18
Need for SecurityCONSERVATISM1.17
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Psyllium
CountryShare
Germany38.3%
United States9.3%
Colombia7.8%

See Psyllium audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Psyllium have in United States?

Psyllium has an estimated audience of 409,252 people in United States, concentrated in California and Florida.

What is the gender split and age of Psyllium fans?

61.0% of Psyllium fans are female, 39.0% are male, with an average age of 51.1 years.

Which brands do Psyllium fans like most?

Psyllium fans show strongest brand affinity for Capital One (7.19×), Google Maps (6.63×), and Indeed.com (6.39×) over the country average.

Where do Psyllium fans live in United States?

Psyllium fans in United States are most concentrated in California (reach 60,505), Florida (reach 40,913), and Texas (reach 37,601). These three regions account for the largest share of the active audience.

What other brands do Psyllium fans also like?

Beyond Psyllium itself, the audience over-indexes on Google Maps (6.63×), Indeed.com (6.39×), Khan Academy (9.14×), and Autism Awareness (10.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psyllium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.