Pylon Audience in United States
Pylon has an estimated audience of 588,124 people in United States. 48.7% are female, 51.3% are male, average age 44.4. Top brand affinities: Governor of Michigan, Goop, Israel, Wok, Vocal harmony.
Top brand affinities include Governor of Michigan, Goop, Israel, with strongest over-indexing on Governor of Michigan (17.41× the country average). Demographically, the Pylon audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Pylon fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 44.4 |
| Estimated audience size | 588,124 |
Audience persona
The typical Pylon fan in United States is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 17.41× | Politics & Society |
| Goop | 11.59× | Internet & Social Media |
| Israel | 4.16× | Travel & Leisure |
| Wok | 11.27× | Food & Beverages |
| Vocal harmony | 7.7× | Music & Radio |
| Grinch | 6.57× | Movies & TV |
| El Paso County, Colorado | 19.55× | Travel & Leisure |
| Google Home | 9.66× | Technology & Electronics |
| Cherish (group) | 15.75× | Music & Radio |
| Hibachi | 11.21× | Food & Beverages |
| headspace | 13.09× | Health |
| Grace Slick | 12.02× | Music & Radio |
| Fairy godmother | 9.76× | Literature |
| Hipster | 11.82× | Politics & Society |
| No Escape (1994 film) | 13.49× | Movies & TV |
| TV Fanatic | 12.58× | Movies & TV |
| Kikar HaShabbat | 15.04× | News |
| Harlow | 10.35× | Travel & Leisure |
| Ira Glass | 14.52× | Music & Radio |
| Urban Outfitters | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.38 |
| Extroversion | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.24 |
| Individualism | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 14.4% |
| Australia | 10.3% |
See Pylon audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pylon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.