Quartz (publication) Audience in United States

Quartz (publication) logo

Quartz (publication) has an estimated audience of 1,734,950 people in United States. 48.3% are female, 51.7% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: New York Post, PSV Eindhoven, Google News, Google Maps, Autism Awareness.

The average Quartz (publication) fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include New York Post, PSV Eindhoven, Google News, with strongest over-indexing on New York Post (15.35× the country average). Demographically, the Quartz (publication) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Quartz (publication) fans

Demographic split for Quartz (publication) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age41.2
Estimated audience size1,734,950

Audience persona

The typical Quartz (publication) fan in United States is balanced, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New York Post.

Top regions in United States

Top regions ranked by reach for Quartz (publication) in United States
RegionReachAffinity
California224,4281.18×
Texas152,5641.02×
Florida112,0330.95×
New York101,1751.04×
Wisconsin69,3662.66×
Arizona58,4311.65×
Illinois57,3400.99×
Georgia56,8071.06×
North Carolina53,4351.02×
Pennsylvania51,4970.88×
Virginia49,4791.17×
Ohio49,3220.92×
Washington42,8431.23×
Michigan41,5490.92×
New Jersey41,4430.94×
Massachusetts36,1361.06×
Tennessee30,8420.89×
Indiana28,7620.91×
Colorado27,6421.01×
Minnesota26,3211.06×
Maryland25,5930.86×
Missouri25,3330.91×
South Carolina23,3230.89×
Oregon22,2641.12×
Alabama21,2770.88×
Oklahoma19,1220.99×
Kentucky18,5790.85×
Louisiana18,4450.82×
Utah17,0071.09×
Connecticut16,7110.96×
Arkansas14,7721.03×
Nevada14,6410.87×
Kansas13,3070.97×
Iowa12,4130.87×
Mississippi11,6550.82×
Idaho8,8081.01×
New Mexico8,2850.95×
West Virginia7,2410.9×
Nebraska7,0230.81×
New Hampshire6,7660.99×
Maine6,4451.04×
Hawaii5,9210.79×
Washington, District of Columbia4,9070.94×
Montana4,7911×
Rhode Island4,6270.84×
Alaska3,8931.05×
Delaware3,5490.74×
North Dakota3,0940.87×
South Dakota3,0610.76×
Vermont2,9870.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quartz (publication) audience
BrandAffinityCategory
New York Post15.35×News
PSV Eindhoven51.52×Sports
Google News5.67×News
Google Maps3.56×Internet & Social Media
Autism Awareness8.21×Health
Diabetes mellitus awareness5.63×Health
Indeed.com3.42×Business & Career
Capital One3.18×Business & Career
Politico7.04×Politics & Society
Singer-songwriter2.84×Music & Radio
LinkedIn2.53×Internet & Social Media
Voltaire20×Literature
Microblogging5.71×Technology & Electronics
Drudge Report4.69×Sports
Enterprise Rent-A-Car3.59×Cars & Mobility
Sustainable energy3.72×Home & Garden
CarGurus3.1×Cars & Mobility
Friedrich Nietzsche20×Literature
Chase (bank)2.51×Business & Career
MSN2×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quartz (publication) audience
TraitClusterScore
Early Adopter MentalityPOWER2.17
Quality AwarenessPREMIUM2.09
SustainabilityBALANCE1.87
Career OrientationPOWER1.86
Risk AppetiteTHRILL1.69
TravellingTHRILL1.54

Worldwide distribution

Worldwide audience distribution share by country for Quartz (publication)
CountryShare
United States43.8%
United Kingdom9.2%
India7.8%

See Quartz (publication) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Quartz (publication) have in United States?

Quartz (publication) has an estimated audience of 1,734,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Quartz (publication) fans?

48.3% of Quartz (publication) fans are female, 51.7% are male, with an average age of 41.2 years.

Which brands do Quartz (publication) fans like most?

Quartz (publication) fans show strongest brand affinity for New York Post (15.35×), PSV Eindhoven (51.52×), and Google News (5.67×) over the country average.

Where do Quartz (publication) fans live in United States?

Quartz (publication) fans in United States are most concentrated in California (reach 224,428), Texas (reach 152,564), and Florida (reach 112,033). These three regions account for the largest share of the active audience.

What other brands do Quartz (publication) fans also like?

Beyond Quartz (publication) itself, the audience over-indexes on PSV Eindhoven (51.52×), Google News (5.67×), Google Maps (3.56×), and Autism Awareness (8.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quartz (publication). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.