Rascasse Audience Intelligence

Queso blanco Audience in United States

A data profile of the people who buy, follow and care about Queso blanco in United States — modelled from more than twelve digital signal sources. Queso blanco has an estimated audience of 385,399 people in United States.

#16among Cheese in United States#12453among Topic in United States#2221in Food & Beverages

The average Queso blanco fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burger King, Cooking, Alcoholic beverages, with strongest over-indexing on Burger King (3.22× the country average).

Demographically, the Queso blanco audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Queso blanco fan in United States is more female, around 37.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Queso blanco profile in United States.

Audience size
385K
in United States
Gender
59.4%♀
40.6% male
Age
37.3
average years
Country rank
#42438
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Queso blanco fans

59.4% are female, 40.6% are male, average age 37.3.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Queso blanco audience in United States
MetricValue
Female59.4%
Male40.6%
Average age37.3
Estimated audience size385,399
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Queso blanco audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

63.9%

of the worldwide Queso blanco audience comes from United States.

Worldwide audience distribution share by country for Queso blanco
CountryShare
United States63.9%
Brazil7.8%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Queso blanco audience in United States is strongest.

Fig. 05

Top regions by affinity

Queso blanco fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~2K1.55×
02New York~30K1.54×
03Florida~40K1.40×
04Massachusetts~10K1.30×
05New Jersey~10K1.29×
06Connecticut~5K1.19×
07Texas~40K1.17×
08Maryland~8K1.15×
09Michigan~10K1.11×
10Oklahoma~5K1.11×
11Kansas~3K1.10×
12Virginia~10K1.09×
13Nevada~4K1.08×
14Minnesota~6K1.07×
15Delaware~1K1.07×
16North Dakota<1K1.06×
17Pennsylvania~10K1.05×
18Ohio~10K1.05×
19Georgia~10K1.05×
20Nebraska~2K1.05×
21North Carolina~10K1.04×
22Indiana~7K1.04×
23Arkansas~3K1.03×
24Tennessee~8K1.02×
25Missouri~6K1.02×
26Washington, District of Columbia~1K1.02×
27Illinois~10K1.01×
28Washington~8K1.00×
29California~40K0.99×
30Alabama~5K0.99×
31New Hampshire~2K0.99×
32Louisiana~5K0.98×
33Wisconsin~6K0.96×
34Maine~1K0.95×
35South Carolina~5K0.94×
36Montana~1K0.94×
37Arizona~7K0.93×
38Kentucky~4K0.93×
39West Virginia~2K0.91×
40South Dakota<1K0.90×
41Mississippi~3K0.89×
42Iowa~3K0.89×
43Vermont<1K0.88×
44Oregon~4K0.83×
45Alaska<1K0.83×
46Idaho~2K0.82×
47Colorado~5K0.81×
48New Mexico~2K0.78×
49Utah~3K0.77×
50Hawaii~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Queso blanco, United States
0.70×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Queso blanco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Queso blanco audience
#·InterestCategoryAffinity×
01Burger KingFood & Beverages3.22×
02CocktailFood & Beverages2.93×
03GrillingFood & Beverages2.77×
04BakeryFood & Beverages2.71×
05Snack foodFood & Beverages2.58×
06BarbecueFood & Beverages2.28×
07WineFood & Beverages2.27×
08SubwayFood & Beverages2.26×
09VeganismFood & Beverages2.21×
10RecipesFood & Beverages2.11×
11Alcoholic beveragesFood & Beverages2.06×
12T-MobileTechnology & Electronics2.06×
13PinterestInternet & Social Media1.99×
14CoffeeFood & Beverages1.98×
15WalmartShopping1.93×
16BeerFood & Beverages1.93×
17CouponsShopping1.92×
18CookingFood & Beverages1.88×
19Home improvementHome & Garden1.76×
20XInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Queso blanco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Queso blanco audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.11×
IndulgenceJOY1.97×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Queso blanco audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Quality AwarenessPREMIUM0.72×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Queso blanco have in United States?

Queso blanco has an estimated audience of 385,399 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Queso blanco fans?

59.4% of Queso blanco fans are female, 40.6% are male, with an average age of 37.3 years.

03

Which brands do Queso blanco fans like most?

Queso blanco fans show strongest brand affinity for Burger King (3.22×), Cooking (1.88×), and Alcoholic beverages (2.06×) over the country average.

04

Where do Queso blanco fans live in United States?

Queso blanco fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Queso blanco fans also like?

Beyond Queso blanco itself, the audience over-indexes on Cooking (1.88×), Alcoholic beverages (2.06×), Recipes (2.11×), and Grilling (2.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Queso blanco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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