Queso blanco Audience in United States

Queso blanco has an estimated audience of 385,399 people in United States. 59.4% are female, 40.6% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Kia Sportage, Publix, Livemusic, Honda HR-V.

The average Queso blanco fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Kia Sportage, Publix, with strongest over-indexing on Finnair (675× the country average). Demographically, the Queso blanco audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

Demographics of Queso blanco fans

Demographic split for Queso blanco audience in United States
MetricValue
Female59.4%
Male40.6%
Average age37.3
Estimated audience size385,399

Audience persona

The typical Queso blanco fan in United States is more female, around 37.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Queso blanco in United States
RegionReachAffinity
California45,5321.07×
Texas40,3871.22×
Florida38,1811.46×
New York34,2731.59×
Pennsylvania13,7941.06×
Illinois13,3771.04×
New Jersey12,8281.31×
Georgia12,7601.07×
Ohio12,6481.07×
North Carolina12,2271.05×
Michigan11,5611.15×
Virginia10,7591.15×
Massachusetts9,9941.32×
Washington8,0881.05×
Maryland8,0391.21×
Tennessee7,8731.02×
Arizona7,5100.95×
Indiana7,2221.03×
Missouri6,4171.03×
Minnesota5,8031.05×
Wisconsin5,5170.95×
South Carolina5,4720.94×
Alabama5,3300.99×
Louisiana5,0751.02×
Colorado4,8890.8×
Oklahoma4,6121.08×
Connecticut4,5711.18×
Kentucky4,2400.88×
Nevada4,1111.1×
Oregon3,7110.84×
Kansas3,2871.08×
Arkansas3,2081.01×
Iowa2,6740.84×
Mississippi2,6460.83×
Utah2,4590.71×
Nebraska2,0511.06×
Rhode Island1,9241.57×
West Virginia1,4840.83×
New Hampshire1,4720.97×
Idaho1,3190.68×
Washington, District of Columbia1,2791.1×
New Mexico1,2790.66×
Maine1,1690.85×
Delaware1,1161.05×
Montana1,0040.94×
North Dakota7700.97×
Hawaii7150.43×
South Dakota6960.78×
Vermont5050.75×
Alaska4110.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Queso blanco audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Kia Sportage27.14×Cars & Mobility
Publix3.97×Shopping
Livemusic3.87×Music & Radio
Honda HR-V18.1×Cars & Mobility
Panda Express3.19×Food & Beverages
Dollar General2.54×Shopping
Texas Roadhouse2.58×Food & Beverages
Doordash3.26×Food & Beverages
Pre-school playgroup19.69×Kids & Family
TeamViewer17.72×Technology & Electronics
Wingstop2.67×Food & Beverages
Jean Paul Gaultier9.88×Fashion & Accessoires
Beetlejuice2.74×Movies & TV
Kroger2.49×Food & Beverages
Dollar Tree2.06×Shopping
Lunch2.38×Food & Beverages
Jeep Grand Cherokee5.36×Cars & Mobility
Office 3655.06×Technology & Electronics
Google Maps1.89×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Queso blanco audience
TraitClusterScore
Healthy LifestyleBALANCE2.04
IndulgenceJOY1.51
ExtroversionTHRILL1.27
Need for SecurityCONSERVATISM1.27
Convenience OrientationPREMIUM1.27
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Queso blanco
CountryShare
United States64.0%
Brazil7.8%
Germany5.7%

See Queso blanco audiences in other countries

More Cheese audiences in United States

Frequently asked questions

How many fans does Queso blanco have in United States?

Queso blanco has an estimated audience of 385,399 people in United States, concentrated in California and Texas.

What is the gender split and age of Queso blanco fans?

59.4% of Queso blanco fans are female, 40.6% are male, with an average age of 37.3 years.

Which brands do Queso blanco fans like most?

Queso blanco fans show strongest brand affinity for Finnair (675×), Kia Sportage (27.14×), and Publix (3.97×) over the country average.

Where do Queso blanco fans live in United States?

Queso blanco fans in United States are most concentrated in California (reach 45,532), Texas (reach 40,387), and Florida (reach 38,181). These three regions account for the largest share of the active audience.

What other brands do Queso blanco fans also like?

Beyond Queso blanco itself, the audience over-indexes on Kia Sportage (27.14×), Publix (3.97×), Livemusic (3.87×), and Honda HR-V (18.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Queso blanco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.