Ready to drink Audience in United States

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Ready to drink has an estimated audience of 1,970,811 people in United States. 46.1% are female, 53.9% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Friends, Spotify, LinkedIn, Walmart, Facebook Messenger.

The average Ready to drink fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Friends, Spotify, LinkedIn, with strongest over-indexing on Friends (1.73× the country average). Demographically, the Ready to drink audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Ready to drink fans

Demographic split for Ready to drink audience in United States
MetricValue
Female46.1%
Male53.9%
Average age38.5
Estimated audience size1,970,811

Audience persona

The typical Ready to drink fan in United States is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for Ready to drink in United States
RegionReachAffinity
California195,1540.9×
New York138,2341.26×
Texas99,6410.59×
Florida90,7470.68×
Illinois65,0030.99×
Pennsylvania64,2510.97×
Georgia46,1960.76×
New Jersey39,9080.8×
Michigan36,3350.71×
Virginia35,3550.74×
Massachusetts35,2880.91×
Ohio34,9780.58×
North Carolina32,8300.55×
Colorado29,8140.96×
Louisiana29,6721.17×
Maryland26,2100.77×
Kentucky24,8531.01×
Washington24,0480.61×
Indiana22,9910.64×
Wisconsin21,8350.74×
Missouri21,4710.68×
Tennessee21,2200.54×
Arizona20,3030.5×
South Carolina19,3830.65×
Minnesota18,8360.67×
Connecticut17,1830.87×
Alabama15,1470.55×
Nevada14,9310.78×
Oregon13,3370.59×
Mississippi12,9180.8×
Iowa12,4690.77×
Arkansas11,4760.71×
Oklahoma11,2230.51×
West Virginia10,6651.16×
Alaska10,6432.52×
Kansas9,8510.63×
Idaho9,8481×
Hawaii9,4081.11×
Montana9,2771.7×
South Dakota9,1572.01×
North Dakota8,9162.2×
New Hampshire8,7871.13×
Wyoming8,6272.95×
Nebraska8,6050.87×
New Mexico8,5600.87×
Rhode Island8,4851.35×
Maine8,4801.2×
Utah8,3730.47×
Vermont8,3462.41×
Delaware7,5991.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ready to drink audience
BrandAffinityCategory
Friends1.73×Movies & TV
Spotify1.66×Internet & Social Media
LinkedIn1.87×Internet & Social Media
Walmart1.6×Shopping
Facebook Messenger2.42×Internet & Social Media
NBA1.57×Sports
Subway2.05×Food & Beverages
Price1.82×Shopping
Sibling2.24×Kids & Family
American football1.54×Sports
Starbucks1.79×Food & Beverages
Rhythm and blues music1.56×Music & Radio
AutoZone1.83×Cars & Mobility
Instant messaging1.82×Internet & Social Media
Husband2.59×Kids & Family
Insurance1.7×Business & Career
Pizza Hut1.87×Food & Beverages
Adventure1.65×Travel & Leisure
Coffee1.57×Food & Beverages
Country music1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ready to drink audience
TraitClusterScore
IndulgenceJOY1.58
Pet OwnershipJOY1.46
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.3
Price SensitivityPREMIUM1.27
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Ready to drink
CountryShare
United States40.7%
United Kingdom6.6%
Thailand6.3%

See Ready to drink audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Ready to drink have in United States?

Ready to drink has an estimated audience of 1,970,811 people in United States, concentrated in California and New York.

What is the gender split and age of Ready to drink fans?

46.1% of Ready to drink fans are female, 53.9% are male, with an average age of 38.5 years.

Which brands do Ready to drink fans like most?

Ready to drink fans show strongest brand affinity for Friends (1.73×), Spotify (1.66×), and LinkedIn (1.87×) over the country average.

Where do Ready to drink fans live in United States?

Ready to drink fans in United States are most concentrated in California (reach 195,154), New York (reach 138,234), and Texas (reach 99,641). These three regions account for the largest share of the active audience.

What other brands do Ready to drink fans also like?

Beyond Ready to drink itself, the audience over-indexes on Spotify (1.66×), LinkedIn (1.87×), Walmart (1.6×), and Facebook Messenger (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ready to drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.