Real (hypermarket) Audience in United States

Real (hypermarket) logo

Real (hypermarket) has an estimated audience of 2,286,635 people in United States. 46.3% are female, 53.7% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Dowry, D&R, Yahoo!ショッピング, Weddings, Books.

The average Real (hypermarket) fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dowry, D&R, Yahoo!ショッピング, with strongest over-indexing on Dowry (30.13× the country average). Demographically, the Real (hypermarket) audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Real (hypermarket) fans

Demographic split for Real (hypermarket) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age36.9
Estimated audience size2,286,635

Audience persona

The typical Real (hypermarket) fan in United States is balanced, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Dowry.

Top regions in United States

Top regions ranked by reach for Real (hypermarket) in United States
RegionReachAffinity
California298,4641.19×
Texas248,2501.26×
Florida217,2531.4×
New York161,9041.27×
Pennsylvania90,3931.17×
Illinois82,9931.09×
North Carolina76,3181.11×
Georgia76,0931.08×
New Jersey75,2231.29×
Ohio66,9910.95×
Virginia64,9821.17×
Michigan58,1940.97×
Massachusetts55,6371.23×
Tennessee52,6791.15×
Maryland45,5211.16×
Indiana44,8261.07×
Arizona41,4500.89×
Washington40,7350.89×
Missouri35,9160.97×
South Carolina35,0471.02×
Colorado32,8050.91×
Alabama32,5281.02×
Minnesota30,4400.93×
Wisconsin30,2680.88×
Louisiana29,7791.01×
Kentucky27,9350.97×
Connecticut27,7431.21×
Oregon23,6560.9×
Oklahoma23,5020.93×
Nevada20,6570.93×
Utah18,4770.9×
Arkansas18,2120.97×
Mississippi17,9040.95×
Kansas16,6460.92×
Iowa16,5860.88×
Rhode Island11,6501.6×
New Mexico10,2580.89×
Nebraska10,0050.87×
Idaho9,4830.83×
West Virginia8,8430.83×
New Hampshire8,1700.91×
Maine7,9660.97×
Hawaii7,5320.77×
Washington, District of Columbia7,2181.05×
Delaware6,0090.95×
Montana5,8520.92×
South Dakota4,0550.77×
North Dakota3,6100.77×
Alaska3,4350.7×
Vermont3,2160.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real (hypermarket) audience
BrandAffinityCategory
Dowry30.13×Kids & Family
D&R13.56×Technology & Electronics
Yahoo!ショッピング2.52×
Weddings2.2×Kids & Family
Books1.77×Literature
Kippah18.06×Fashion & Accessoires
Teyana Taylor4.81×Movies & TV
Wig2.54×Beauty & Wellness
Breaking news1.76×Movies & TV
DeFacto17.65×Fashion & Accessoires
Braid2.7×Home & Garden
Discount stores2.33×Shopping
Nefis Yemek Tarifleri44.36×Food & Beverages
News broadcasting1.69×Business & Career
Comedian2.06×Movies & TV
Final Destination2.07×Movies & TV
Hair follicle2.41×Beauty & Wellness
Stand-up comedy1.68×Movies & TV
Diddy2.79×Music & Radio
Laughter1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real (hypermarket) audience
TraitClusterScore
Luxury OrientationPREMIUM2.33
Quality AwarenessPREMIUM1.24
Price SensitivityPREMIUM1.21
Risk AppetiteTHRILL1.08
Urban LifestyleOPEN1.07
Convenience OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Real (hypermarket)
CountryShare
Brazil12.9%
France11.4%
United States11.2%

See Real (hypermarket) audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Real (hypermarket) have in United States?

Real (hypermarket) has an estimated audience of 2,286,635 people in United States, concentrated in California and Texas.

What is the gender split and age of Real (hypermarket) fans?

46.3% of Real (hypermarket) fans are female, 53.7% are male, with an average age of 36.9 years.

Which brands do Real (hypermarket) fans like most?

Real (hypermarket) fans show strongest brand affinity for Dowry (30.13×), D&R (13.56×), and Yahoo!ショッピング (2.52×) over the country average.

Where do Real (hypermarket) fans live in United States?

Real (hypermarket) fans in United States are most concentrated in California (reach 298,464), Texas (reach 248,250), and Florida (reach 217,253). These three regions account for the largest share of the active audience.

What other brands do Real (hypermarket) fans also like?

Beyond Real (hypermarket) itself, the audience over-indexes on D&R (13.56×), Yahoo!ショッピング (2.52×), Weddings (2.2×), and Books (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real (hypermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.