Rascasse Audience Intelligence

Real (hypermarket) Target Market in United States

A data profile of the people who buy, follow and care about Real (hypermarket) in United States — modelled from more than twelve digital signal sources. Real (hypermarket) has an estimated audience of 227,203 people in United States.

#85among Supermarket in United States#5775among Brand in United States#791in Shopping

The average Real (hypermarket) fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dowry, D&R, Weddings, with strongest over-indexing on Dowry (30.13× the country average).

Demographically, the Real (hypermarket) audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Real (hypermarket) fan in United States is balanced, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Dowry.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real (hypermarket) profile in United States.

Audience size
227K
in United States
Gender
46.3%♀
53.7% male
Age
36.9
average years
Country rank
#55331
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Real (hypermarket)

46.3% are female, 53.7% are male, average age 36.9.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Real (hypermarket) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age36.9
Estimated audience size227,203
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Real (hypermarket) audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Real (hypermarket) audience comes from United States.

Worldwide audience distribution share by country for Real (hypermarket)
CountryShare
Germany41.0%
Brazil4.7%
United States4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real (hypermarket) audience in United States is strongest.

Fig. 05

Top regions by affinity

Real (hypermarket) customers by region in United States
#RegionReachAffinity×
01Rhode Island~1K1.58×
02Florida~20K1.31×
03New Jersey~7K1.25×
04Texas~20K1.23×
05New York~20K1.19×
06California~30K1.16×
07Connecticut~3K1.16×
08Pennsylvania~9K1.14×
09Louisiana~3K1.14×
10Tennessee~5K1.13×
11Massachusetts~5K1.13×
12Maryland~4K1.13×
13North Carolina~7K1.07×
14Virginia~6K1.07×
15Georgia~7K1.06×
16Indiana~4K1.05×
17Illinois~8K1.04×
18Alabama~3K1.03×
19Mississippi~2K1.03×
20Arkansas~2K1.02×
21South Carolina~3K1.01×
22Kentucky~3K1.01×
23Washington, District of Columbia<1K0.99×
24Maine<1K0.98×
25Ohio~7K0.96×
26Missouri~4K0.96×
27Michigan~6K0.95×
28Oklahoma~2K0.95×
29Kansas~2K0.95×
30New Mexico~1K0.95×
31Montana<1K0.95×
32Delaware<1K0.95×
33Nevada~2K0.93×
34Minnesota~3K0.92×
35West Virginia<1K0.92×
36Utah~2K0.91×
37Nebraska~1K0.91×
38Arizona~4K0.90×
39Colorado~3K0.90×
40Wisconsin~3K0.90×
41Oregon~2K0.90×
42New Hampshire<1K0.90×
43Iowa~2K0.89×
44South Dakota<1K0.88×
45North Dakota<1K0.87×
46Washington~4K0.86×
47Idaho<1K0.86×
48Vermont<1K0.85×
49Hawaii<1K0.80×
50Alaska<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Real (hypermarket), United States
0.80×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real (hypermarket) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real (hypermarket) audience
#·InterestCategoryAffinity×
01Nefis Yemek TarifleriFood & Beverages44.36×
02DowryKids & Family30.13×
03KippahFashion & Accessoires18.06×
04DeFactoFashion & Accessoires17.65×
05Fenerbahçe S.K.Sports17.15×
06D&RTechnology & Electronics13.56×
07Teyana TaylorMovies & TV4.81×
08BraidHome & Garden2.70×
09WigBeauty & Wellness2.54×
10Hair follicleBeauty & Wellness2.41×
11Discount storesShopping2.33×
12WeddingsKids & Family2.20×
13Madea's Class ReunionMovies & TV2.17×
14ComedianMovies & TV2.06×
15BooksLiterature1.77×
16Breaking newsMovies & TV1.76×
17News broadcastingBusiness & Career1.69×
18Stand-up comedyMovies & TV1.68×
19Wells FargoBusiness & Career1.55×
20LaughterMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real (hypermarket) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real (hypermarket) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
Price SensitivityPREMIUM1.29×
DIY MentalityTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real (hypermarket) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
PatriotismCONSERVATISM0.84×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Real (hypermarket)'s target market in United States?

Real (hypermarket)'s target market in United States covers an estimated 227,203 people, concentrated in California and Texas.

02

What is the gender split and age of Real (hypermarket) customers?

46.3% of the Real (hypermarket) audience are female, 53.7% are male, with an average age of 36.9 years.

03

Which brands do Real (hypermarket) fans like most?

Real (hypermarket) fans show strongest brand affinity for Dowry (30.13×), D&R (13.56×), and Weddings (2.2×) over the country average.

04

Where do Real (hypermarket) fans live in United States?

Real (hypermarket) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Real (hypermarket) fans also like?

Beyond Real (hypermarket) itself, the audience over-indexes on D&R (13.56×), Weddings (2.2×), Books (1.77×), and Kippah (18.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Real (hypermarket) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real (hypermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →