Rascasse Audience Intelligence

Rhubarb Audience in United States

A data profile of the people who buy, follow and care about Rhubarb in United States — modelled from more than twelve digital signal sources. Rhubarb has an estimated audience of 250,740 people in United States.

#63among Vegetable in United States#14200among Topic in United States#2705in Food & Beverages

The average Rhubarb fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, FedEx, Pinterest, with strongest over-indexing on Sustainable energy (6.42× the country average).

Demographically, the Rhubarb audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rhubarb fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Rhubarb profile in United States.

Audience size
251K
in United States
Gender
80.4%♀
19.6% male
Age
43.6
average years
Country rank
#52857
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhubarb fans

80.4% are female, 19.6% are male, average age 43.6.

Fig. 02

Gender split

80.4%
Female
19.6%
Male
Demographic split for Rhubarb audience in United States
MetricValue
Female80.4%
Male19.6%
Average age43.6
Estimated audience size250,740
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Rhubarb audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4926%
50+30%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Rhubarb audience comes from United States.

Worldwide audience distribution share by country for Rhubarb
CountryShare
United Kingdom19.8%
United States12.5%
Egypt11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhubarb audience in United States is strongest.

Fig. 05

Top regions by affinity

Rhubarb fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K2.02×
02Washington~7K1.40×
03Maine~1K1.38×
04North Dakota<1K1.38×
05Minnesota~5K1.29×
06Iowa~3K1.29×
07South Dakota<1K1.25×
08Montana<1K1.20×
09Wisconsin~4K1.19×
10Nebraska~1K1.18×
11Oregon~3K1.14×
12Vermont<1K1.14×
13Idaho~1K1.13×
14Kansas~2K1.10×
15Michigan~7K1.05×
16Massachusetts~5K1.04×
17Utah~2K1.03×
18Illinois~9K1.02×
19Colorado~4K1.02×
20North Carolina~8K1.01×
21New Hampshire<1K0.99×
22Indiana~4K0.97×
23Connecticut~2K0.96×
24New York~10K0.95×
25West Virginia~1K0.95×
26Missouri~4K0.92×
27Rhode Island<1K0.92×
28Ohio~7K0.91×
29Tennessee~5K0.91×
30Oklahoma~3K0.91×
31Washington, District of Columbia<1K0.91×
32California~20K0.90×
33Pennsylvania~8K0.90×
34Virginia~5K0.89×
35Arkansas~2K0.88×
36Kentucky~3K0.86×
37New Mexico~1K0.85×
38Arizona~4K0.82×
39Alabama~3K0.82×
40Georgia~6K0.80×
41Maryland~3K0.80×
42Hawaii<1K0.80×
43South Carolina~3K0.79×
44Texas~20K0.77×
45Florida~10K0.77×
46New Jersey~5K0.76×
47Nevada~2K0.76×
48Delaware<1K0.75×
49Louisiana~2K0.72×
50Mississippi~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Rhubarb, United States
0.70×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhubarb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhubarb audience
#·InterestCategoryAffinity×
01Garden centreHome & Garden6.91×
02Sustainable energyHome & Garden6.42×
03QVCMovies & TV5.57×
04Renewable energyBusiness & Career4.88×
05FedExBusiness & Career4.69×
06Potato chipFood & Beverages4.53×
07Non-alcoholic beverageFood & Beverages4.38×
08Weather forecastingHome & Garden4.26×
09First class travelTravel & Leisure3.79×
10Discount storesShopping3.51×
11Mortgage loansBusiness & Career3.04×
12PinterestInternet & Social Media2.74×
13Shopping mallsShopping2.74×
14Organic foodFood & Beverages2.69×
15AirbnbTravel & Leisure2.47×
16SubwayFood & Beverages2.47×
17McDonald'sFood & Beverages2.12×
18BarbecueFood & Beverages1.97×
19FurnitureHome & Garden1.94×
20StarbucksFood & Beverages1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhubarb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhubarb audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.40×
SustainabilityBALANCE2.29×
Convenience OrientationPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhubarb audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhubarb have in United States?

Rhubarb has an estimated audience of 250,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rhubarb fans?

80.4% of Rhubarb fans are female, 19.6% are male, with an average age of 43.6 years.

03

Which brands do Rhubarb fans like most?

Rhubarb fans show strongest brand affinity for Sustainable energy (6.42×), FedEx (4.69×), and Pinterest (2.74×) over the country average.

04

Where do Rhubarb fans live in United States?

Rhubarb fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Rhubarb fans also like?

Beyond Rhubarb itself, the audience over-indexes on FedEx (4.69×), Pinterest (2.74×), Renewable energy (4.88×), and QVC (5.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Rhubarb audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhubarb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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