Rascasse Audience Intelligence

Rhude Target Market in United States

A data profile of the people who buy, follow and care about Rhude in United States — modelled from more than twelve digital signal sources. Rhude has an estimated audience of 603,772 people in United States.

#22among Streetwear in United States#3380among Brand in United States#1221in Fashion & Accessoires

The average Rhude fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Streetwear, Sneaker collecting, Luxury goods, with strongest over-indexing on Streetwear (4.39× the country average).

Demographically, the Rhude audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rhude fan in United States is more male, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Streetwear.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhude profile in United States.

Audience size
604K
in United States
Gender
43.4%♀
56.6% male
Age
30.8
average years
Country rank
#32685
Brand in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rhude

43.4% are female, 56.6% are male, average age 30.8.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Rhude audience in United States
MetricValue
Female43.4%
Male56.6%
Average age30.8
Estimated audience size603,772
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Rhude audience in United States
Age bracketShare%
16-1940%
20-2925%
30-3917%
40-4911%
50+6%
Fig. 04

Worldwide distribution

53.1%

of the worldwide Rhude audience comes from United States.

Worldwide audience distribution share by country for Rhude
CountryShare
United States53.1%
United Kingdom9.4%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhude audience in United States is strongest.

Fig. 05

Top regions by affinity

Rhude customers by region in United States
#RegionReachAffinity×
01Illinois~60K2.30×
02Maryland~30K2.13×
03New York~90K2.06×
04Georgia~50K2.01×
05Washington, District of Columbia~4K1.94×
06Alabama~20K1.82×
07Florida~90K1.81×
08Michigan~30K1.70×
09Mississippi~10K1.63×
10California~100K1.55×
11Louisiana~10K1.52×
12New Jersey~30K1.40×
13Virginia~20K1.25×
14Connecticut~9K1.25×
15Delaware~3K1.23×
16Nevada~8K1.17×
17South Carolina~10K1.13×
18Pennsylvania~30K1.12×
19Tennessee~20K1.09×
20Indiana~10K1.09×
21Massachusetts~20K1.05×
22Ohio~20K1.04×
23Wisconsin~10K1.02×
24North Carolina~20K0.99×
25Texas~60K0.98×
26Missouri~10K0.98×
27Arizona~10K0.94×
28Rhode Island~2K0.89×
29Alaska~1K0.88×
30Vermont~1K0.88×
31South Dakota~1K0.87×
32North Dakota~1K0.87×
33Hawaii~3K0.86×
34Montana~2K0.85×
35Arkansas~5K0.84×
36West Virginia~3K0.79×
37Maine~2K0.79×
38New Hampshire~2K0.78×
39Idaho~3K0.77×
40Kentucky~7K0.76×
41Kansas~4K0.74×
42Nebraska~3K0.74×
43New Mexico~3K0.74×
44Washington~10K0.72×
45Minnesota~8K0.72×
46Iowa~4K0.71×
47Utah~5K0.70×
48Oklahoma~6K0.68×
49Colorado~8K0.67×
50Oregon~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Rhude, United States
0.65×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhude audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhude audience
#·InterestCategoryAffinity×
01Sneaker collectingFashion & Accessoires5.15×
02PumaFashion & Accessoires4.69×
03PandoraFashion & Accessoires4.67×
04StreetwearFashion & Accessoires4.39×
05Air JordanFashion & Accessoires4.19×
06CarharttFashion & Accessoires3.64×
07NikeFashion & Accessoires2.65×
08AdidasFashion & Accessoires2.58×
09Drop shippingShopping2.53×
10Deal of the dayShopping2.44×
11Scooby-DooMovies & TV2.41×
12Digital photographyBusiness & Career2.13×
13Mobile gameGames2.09×
14LivemusicMusic & Radio2.08×
15ULTA BeautyBeauty & Wellness2.07×
16Luxury goodsFashion & Accessoires1.89×
17TikTokInternet & Social Media1.75×
18SpotifyInternet & Social Media1.70×
19HobbyHome & Garden1.67×
20Android (operating system)Technology & Electronics1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhude audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhude audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.77×
Luxury OrientationPREMIUM1.50×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhude audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
TraditionCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rhude's target market in United States?

Rhude's target market in United States covers an estimated 603,772 people, concentrated in California and Florida.

02

What is the gender split and age of Rhude customers?

43.4% of the Rhude audience are female, 56.6% are male, with an average age of 30.8 years.

03

Which brands do Rhude fans like most?

Rhude fans show strongest brand affinity for Streetwear (4.39×), Sneaker collecting (5.15×), and Luxury goods (1.89×) over the country average.

04

Where do Rhude fans live in United States?

Rhude fans in United States are most concentrated in California (reach ~100K), Florida (reach ~90K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Rhude fans also like?

Beyond Rhude itself, the audience over-indexes on Sneaker collecting (5.15×), Luxury goods (1.89×), TikTok (1.75×), and Nike (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Rhude audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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