Rascasse Audience Intelligence

Rice Owls football Audience in United States

A data profile of the people who buy, follow and care about Rice Owls football in United States — modelled from more than twelve digital signal sources. Rice Owls football has an estimated audience of 416,422 people in United States.

#652among American football in United States#654among Team in United States#4033in Sports

The average Rice Owls football fan in United States is 45.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Freddie Freeman, DeMar DeRozan, Magic Johnson, with strongest over-indexing on Freddie Freeman (129.09× the country average).

Demographically, the Rice Owls football audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rice Owls football fan in United States is more female, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Freddie Freeman.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rice Owls football profile in United States.

Audience size
416K
in United States
Gender
74.1%♀
25.9% male
Age
45.0
average years
Country rank
#40708
Team in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rice Owls football fans

74.1% are female, 25.9% are male, average age 45.0.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Rice Owls football audience in United States
MetricValue
Female74.1%
Male25.9%
Average age45.0
Estimated audience size416,422
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Rice Owls football audience in United States
Age bracketShare%
16-199%
20-298%
30-3919%
40-4940%
50+23%
Fig. 04

Worldwide distribution

76.2%

of the worldwide Rice Owls football audience comes from United States.

Worldwide audience distribution share by country for Rice Owls football
CountryShare
United States76.2%
United Kingdom5.5%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rice Owls football audience in United States is strongest.

Fig. 05

Top regions by affinity

Rice Owls football fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K3.10×
02Mississippi~9K2.56×
03Louisiana~10K2.51×
04Alabama~10K2.01×
05Tennessee~10K1.64×
06Delaware~2K1.48×
07Nevada~5K1.34×
08Nebraska~3K1.31×
09Hawaii~2K1.29×
10Arkansas~4K1.26×
11North Carolina~20K1.22×
12Connecticut~5K1.22×
13Ohio~20K1.17×
14Iowa~4K1.13×
15South Carolina~7K1.10×
16Virginia~10K1.06×
17Pennsylvania~10K1.05×
18Kentucky~6K1.05×
19Maryland~7K1.04×
20West Virginia~2K1.04×
21Kansas~3K1.00×
22Washington, District of Columbia~1K0.99×
23Florida~30K0.97×
24Georgia~10K0.97×
25Rhode Island~1K0.97×
26Oklahoma~4K0.93×
27Indiana~7K0.88×
28Michigan~9K0.83×
29New Jersey~8K0.80×
30Arizona~7K0.80×
31Massachusetts~7K0.80×
32Missouri~5K0.79×
33Colorado~5K0.76×
34Illinois~10K0.75×
35Vermont<1K0.75×
36South Dakota<1K0.74×
37North Dakota<1K0.72×
38Montana<1K0.71×
39Alaska<1K0.71×
40New Hampshire~1K0.69×
41Maine~1K0.69×
42New Mexico~1K0.66×
43Idaho~1K0.65×
44New York~10K0.64×
45Wisconsin~4K0.62×
46Washington~4K0.53×
47Minnesota~3K0.53×
48Utah~2K0.53×
49California~20K0.50×
50Oregon~2K0.46×
Fig. 06

Affinity by region

Affinity by region — Rice Owls football, United States
0.46×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rice Owls football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rice Owls football audience
#·InterestCategoryAffinity×
01Freddie FreemanSports129.09×
02DeMar DeRozanSports99.17×
03Magic JohnsonSports59.01×
04Ezekiel ElliottSports29.03×
05Antonio BrownSports20.00×
06Thandie NewtonMovies & TV20.00×
07Tobias HarrisSports20.00×
08Erin AndrewsSports20.00×
09Tim DuncanSports20.00×
10Eli ManningSports16.34×
11Kareem Abdul-JabbarSports16.18×
12Nebraska BasketballSports16.12×
13Charles BarkleySports14.70×
14Larry BirdSports14.53×
15Dennis RodmanSports14.36×
16Cam NewtonSports13.59×
17Luka DončićSports10.32×
18Houston AstrosSports9.44×
19Houston TexansSports6.87×
20Giannis AntetokounmpoSports6.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rice Owls football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rice Owls football audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.73×
SpiritualityBALANCE1.57×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rice Owls football audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rice Owls football have in United States?

Rice Owls football has an estimated audience of 416,422 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Rice Owls football fans?

74.1% of Rice Owls football fans are female, 25.9% are male, with an average age of 45.0 years.

03

Which brands do Rice Owls football fans like most?

Rice Owls football fans show strongest brand affinity for Freddie Freeman (129.09×), DeMar DeRozan (99.17×), and Magic Johnson (59.01×) over the country average.

04

Where do Rice Owls football fans live in United States?

Rice Owls football fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rice Owls football fans also like?

Beyond Rice Owls football itself, the audience over-indexes on DeMar DeRozan (99.17×), Magic Johnson (59.01×), Antonio Brown (20×), and Houston Astros (9.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Rice Owls football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice Owls football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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