Rice Owls football Audience in United States

Rice Owls football logo

Rice Owls football has an estimated audience of 417,666 people in United States. 74.1% are female, 25.9% are male, average age 45.0. Top regions: Texas, Florida, California. Top brand affinities: Noodle (Gorillaz), Elsword, Alaska, Unique Gifts, Nebraska.

The average Rice Owls football fan in United States is 45.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Noodle (Gorillaz), Elsword, Alaska, with strongest over-indexing on Noodle (Gorillaz) (4.3× the country average). Demographically, the Rice Owls football audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Rice Owls football fans

Demographic split for Rice Owls football audience in United States
MetricValue
Female74.1%
Male25.9%
Average age45.0
Estimated audience size417,666

Audience persona

The typical Rice Owls football fan in United States is more female, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Noodle (Gorillaz).

Top regions in United States

Top regions ranked by reach for Rice Owls football in United States
RegionReachAffinity
Texas121,3693.38×
Florida26,6600.94×
California23,2910.51×
Pennsylvania16,6021.18×
New York16,1110.69×
Ohio15,4531.2×
North Carolina14,5701.16×
Tennessee14,0741.68×
Louisiana13,4232.49×
Alabama11,6412×
Virginia11,5191.13×
Georgia11,3390.88×
Illinois11,1540.8×
New Jersey9,1020.86×
Michigan9,0560.83×
Mississippi7,8602.28×
Maryland7,7781.08×
Arizona6,8530.8×
Massachusetts6,5160.79×
Indiana6,4990.85×
South Carolina6,0540.96×
Connecticut5,7061.36×
Kentucky5,5311.06×
Colorado5,2360.8×
Nevada5,1011.26×
Missouri5,0370.75×
Arkansas4,3731.27×
Washington4,3280.52×
Oklahoma4,3270.93×
Iowa4,0001.16×
Kansas3,5901.09×
Wisconsin3,4900.56×
Minnesota3,1550.53×
Nebraska2,5921.24×
Hawaii2,0691.15×
West Virginia1,9511×
Oregon1,8840.39×
Delaware1,8251.58×
Utah1,7970.48×
Washington, District of Columbia1,3141.05×
Idaho1,2530.6×
New Mexico1,1670.56×
Rhode Island1,0930.82×
New Hampshire9860.6×
Maine8490.57×
Montana6570.57×
South Dakota5170.54×
North Dakota4630.54×
Vermont4520.62×
Alaska3370.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rice Owls football audience
BrandAffinityCategory
Noodle (Gorillaz)4.3×Music & Radio
Elsword16.32×Games
Alaska1.65×Travel & Leisure
Unique Gifts2.06×Shopping
Nebraska2.12×Travel & Leisure
Pro-Ject3.17×Music & Radio
Pillow1.6×Home & Garden
JDSU2.26×Business & Career
Birthday Gifts2.3×Kids & Family
Graham Greene4.02×Literature
Nebraska Cornhuskers football2.04×Sports
Staycation1.74×Home & Garden
Primary and secondary antibodies19.04×Health
Home staging2.7×Home & Garden
Queens College, City University of New York3.73×Business & Career
Jesse Plemons1.76×Movies & TV
Grammarly2.38×Business & Career
Mangaka2.09×Literature
Jaws2.68×Movies & TV
Monogram1.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rice Owls football audience
TraitClusterScore
Risk AppetiteTHRILL1.29
Career OrientationPOWER1.21
Need for SecurityCONSERVATISM1.21
Luxury OrientationPREMIUM1.18
Early Adopter MentalityPOWER1.17
LGBTQ+ IdentityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Rice Owls football
CountryShare
United States77.7%
India4.3%
United Kingdom4.0%

See Rice Owls football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Rice Owls football have in United States?

Rice Owls football has an estimated audience of 417,666 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Rice Owls football fans?

74.1% of Rice Owls football fans are female, 25.9% are male, with an average age of 45.0 years.

Which brands do Rice Owls football fans like most?

Rice Owls football fans show strongest brand affinity for Noodle (Gorillaz) (4.3×), Elsword (16.32×), and Alaska (1.65×) over the country average.

Where do Rice Owls football fans live in United States?

Rice Owls football fans in United States are most concentrated in Texas (reach 121,369), Florida (reach 26,660), and California (reach 23,291). These three regions account for the largest share of the active audience.

What other brands do Rice Owls football fans also like?

Beyond Rice Owls football itself, the audience over-indexes on Elsword (16.32×), Alaska (1.65×), Unique Gifts (2.06×), and Nebraska (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice Owls football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.